30-second summary: SEO is a cost-effective, reliable channel that continues to grow in demand as marketing budgets become more tight. Marketers can get a head-up about where to focus in 2023 by taking a look at some of the algorithm and critical updates in 2022 To achieve business goals, SEO and content marketers must create better processes and work together … [Read more...]

[TAG0] It takes a lot to create ideas, draft, conceptualize and edit content to adapt to the market. It's difficult to meet deadlines, which makes matters worse. If you are organized, you can overcome these problems, save time and avoid stress. This article will give you seven tips to help content marketers get through the day. Let's take a look at each one individually. Start with … [Read more...]

Social media is used by 4.59 billion people, which is why it is not surprising that social marketing is a major focus for marketers, especially since this number is increasing. It can be difficult to manage multiple accounts on LinkedIn, Instagram and Facebook. There are many scheduling problems, and it can be hard to keep consistency and maintain a consistent brand identity. This can … [Read more...]

It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. All my clients decided to pause their monthly retainers, and within a matter of weeks I didn’t know where my next penny was going to come from.This experience could have easily stopped my business in its tracks, but instead, … [Read more...]

Every year, more than 30 Million tweets are scheduled through Buffer, making it the number one channel where Buffer users are scheduling their social media posts. As of today, we’re helping Buffer users take their planning to the next level — we’ve just released scheduling for Twitter threads so that anyone can easily schedule their Twitter threads with Buffer for free! You … [Read more...]

[TAG0] It is more costly to acquire new customers than to keep an existing client. Your business's revenue will be more predictable if you have clients that pay you each month. How can you make sure this happens? Customers must be satisfied with your service, and you need to keep them coming back. Customer engagement is key to building loyal customers and allowing you to stop worrying about … [Read more...]

src="https://buffer.com/resources/content/images/2022/12/mehmet-bozgedik-S0fblDXpNBo-unsplash--1-.jpg" alt="Social Proof: Predictions About The Future of Personal Branding"> Successful career growth is dependent on personal branding. Social Proof is our series on the subject. We interview remarkable people with diverse goals, who used social media to grow their businesses and improve their … [Read more...]

Learn about perspectives and experiences that are different than ours helps us to be more inclusive by decreasing bias, increasing respect, and increasing empathy. It also gives us the opportunity to celebrate our similarities and differences. Buffer shares cultural spotlights from our colleagues regularly to connect our global team and help us understand each other better. - Katie, … [Read more...]

So, you finally managed to start your podcast. Nothing can beat that feeling, right? You are very excited, at the same time, have huge expectations from it. And why wouldn’t you? All the hard work you have put into researching, interviewing experts, promoting brands, and gathering actionable tips must cultivate a great response. Wait! You are missing one important thing. Where is your … [Read more...]

[TAG0] There are more perspectives and opinions to be shared online than ever before as more people connect with each other. There are approximately 2.5 million blogs that are launched each year. They post around 7 million blog posts per day. It is essential that you have realistic, achievable and measurable goals in order to make your blog stand out. These are goals that can be reached and … [Read more...]