Twitter polls are quickly becoming a popular content format to increase social media engagement.
Twitter polls often have a low barrier of entry, encourage interaction and provide instant gratification that social media users are so used to. This allows poll takers to instantly see the results after voting.
This article will cover Twitter polls and how to use them to increase your brand’s engagement on Twitter.
We’ll be using real-life examples of brands that take flight on Twitter to support this.
What are Twitter Polls?
Twitter polls are one way to get instant feedback from customers. These surveys are quick and easy and allow you to collect valuable data in lightning fast time.
Businesses and organizations can also use Twitter polls to quickly survey customers, followers, or fans with just one click from their mobile devices. Twitter polls, unlike traditional surveys that can be confusing and may leave respondents feeling uneasy, are quick and easy to use. They’re the ideal tool to get quick answers from your target audience.
They also provide marketers with a way to tap into public opinion and understand how people feel about certain topics.
Todd Sherman, Twitter’s former Product Manager explained more about polls on Twitter’s blog.
Twitter is the best place to find out what the public thinks about anything, such as dog names, game winners, and which election issues people are most concerned about. It’s an innovative way for poll creators to interact with Twitter’s vast audience and learn exactly what people think. It’s an easy way for you to voice your opinion em>
Many brands are now using Twitter polls as a way to engage customers. How can you make sure your poll is successful and not a failure?
These are our top Twitter polls, and the reasons they work so well.
1. The Codility of Controversial Behavior
A little controversy is the best way to grab attention. You must keep the controversy in line with your brand and product. If you post a poll that provokes opinions, it will be more likely for people to respond.
Find your passion point and watch the engagement rates increase.
Interesting read: How to Schedule Twitters Like a Pro in 2023
2. Airtable: Low Barrier to Entry
You can also help your brand become trending on Twitter or among your users by making your polls available.
Low barriers to entry mean that scrollers don’t need to think about it or have to have used the product more than average users.
This is what Airtable does well and the results are clear.
3. Revolut to Expand on Twitter Results
You don’t have to make a poll once and then forget about it. Twitter threads can be a great way for old content to be resurrected and to add depth to your tweets.
Revolut is a banking app that allows users to poll their followers. This gives them the opportunity to expand on data and boost old poll results, while creating a narrative around those findings.
4. Allianz to Find Out What Their Community is Passionate About
To win more engagement in your Twitter polls, show your followers you care about the things they care about. Get to know your followers a bit more.
Allianz is a financial services company that does a great job at understanding its followers and has many followers who are eager to share their insights. The poll results will be used to inform their social media content strategy, it is certain.
5. The Daily Grind Podcast Plays an Interesting Game
Daily Grind Podcast attempts to engage its listeners by turning its Twitter poll into an amusing game. It makes it easy for users to stop scrolling endlessly through their feeds and engage with the poll. Fun Twitter polls can be retweeted by users, which increases engagement.
6. Political Polls Question Its Followers’ Opinions
People love to share their opinions, especially when it comes to popular topics. Twitter polls are a quick survey of opinions from the audience. Twitter users tend to have strong opinions about politics.
Check out the Politics Polls Twitter Poll. They frequently post polls asking users questions about politics and current affairs.
7. Krispy Kreme also asks their followers for their opinions
Twitter users love to share their opinions about food, particularly if they are coming from a popular coffeehouse or doughnut shop chain.
Krispy Kreme’s Doughnut Bowl campaign was launched during the 2016 Super Bowl. This campaign featured a cross-section of donut flavors.
A Twitter poll that allowed users to choose which flavor they liked best and which they didn’t. This helped to create awareness for the brand especially during major events like the Super Bowl.
8. Nissan Promotes Its Car Through Polls
Users can find it boring to see promotional tweets after a point. However, users find it interesting to use Twitter polls to create promotional posts. Because users can interact with the post, they are more inclined to take part in the poll.
This is a great example of how this works. They asked their followers what they thought about the new car and put it up for a poll.
9. Twitter Support: User Feedback
Your followers want to feel connected and loved by your business or brand. A Twitter poll can help you both build a stronger relationship. Twitter polls let your followers help you shape your content strategy and give feedback via a simple poll.
Twitter is a great example. In 2015, Twitter Support put out a survey asking its followers to choose the type of content they would like to see on their feed.
Interesting read: 12 Amazing Twitter Tools to Enhance Your Twitter Marketing in 2023
When should you post the Twitter polls?
Twitter, like all social media platforms, has specific times during the day when you can expect higher engagement. We recommend that you post Twitter polls during these hours.
What if you’re not available during these hours?
SocialPilot is recommended in this case. It offers a lot of important features, including Twitter analytics and reports, publishing and scheduling, and Twitter analytics.
Publishing and Scheduling
This allows you to customize posts and automate your content calendar. You can also see a complete overview of what’s coming up. You can also schedule polls ahead of time so you get the best engagement.
Analytics & Reports
This will help you
Learn more about your followers and find out how you can help them. Reports can be exported directly to the stakeholders that most need them.
SocialPilot will help you understand your efforts and collect actionable data. Keep pushing Twitter as one your top-performing organic channels to business growth.
One of the best ways to increase engagement on Twitter is to use polls.
Users can interact instantly with your brand through polls and share their opinions. Twitter polls provide actionable insights into customers’ opinions and create an engaging experience.
You can create brand content in many ways by conducting surveys or polls through Twitter. You could choose to discuss music preferences, holiday movies they enjoy, their favorite sports teams, or travel destinations.
You can increase engagement and build relationships with your audience by using creative poll questions.
SocialPilot’s first post was 9 Interesting Examples of Twitter Surveys to Boost Engagement
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