When Francesca Murray started creating travel content in 2014, you could count the number of black female creators on one hand. Now that travel has become more accessible and we have more creators than ever, it’s become a saturated industry. “I recall when the hashtag #blacktravelinfluencer had around 1000 posts. Now, black travel-related hashtags have posts in the hundreds of … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/LinkedIn-Profile-Tips.png" alt="20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)">Having a strong LinkedIn game is no longer an option.What we’re witnessing in today’s tough economy is the inevitable rise of social selling.This trend leverages social media platforms to build connections and establish meaningful … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/ashes-sitoula-UfEyDdXlRp8-unsplash--1-.jpg" alt="15+ YouTube Shorts Ideas For Your Next Video">With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers.For content creators and small businesses, Shorts can be a … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/andrik-langfield-ujx_KIIujRg-unsplash--1-.jpg" alt="Empowering Employees to Build Their Personal Brands on LinkedIn (+ Why You Should)">Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too.That’s … [Read more...]

Online shopping is growing in popularity. By 2023, online sales will account for 22.3% of all retail sales. Social media is a big part of ecommerce. It allows you to connect with people and create a brand. Social media can now be used to create an ecommerce marketplace of its own: social shopping. You're likely to have seen social media ads with embedded links that take you directly to product … [Read more...]

Influencer marketing is a hot topic! According to industry benchmarks, Influencer marketing will grow to $21.1 billion by 2023. That's quite a number. It's not surprising. Social media influencers are being used by brands of all sizes. 89% believe that influencer marketing can positively affect their brand's reputation and exposure. How do you find social media influencers to promote … [Read more...]

There are a million ideas out there, but only a few of them end up in startups. Startups, however, require laser-focused attention. Marketing is the most important aspect of building a startup. Social media marketing companies are the best way for brands to get started in digital marketing. It's evident! How will you grow your startup if people don't know about your existence? How do you … [Read more...]

Are you looking for ways to increase engagement on Instagram? You can connect with your customers using Instagram. It is a great visual platform for businesses with more than 300 million users and nearly 85 million videos and images uploaded each day. You can market your business successfully if you are able to increase your Instagram reach. Many marketers fail to achieve the level of … [Read more...]

src="https://buffer.com/resources/content/images/2023/04/olivier-bergeron-5JSZzMilCVo-unsplash.jpg" alt="TikTok Might be Banned in the U.S.: What It Means for Buffer and How Marketers Can Prepare"> Here we go again. It's not unusual to adjust and modify your strategy in response to the constantly changing algorithms and changes in social networks. (Who was the other Vine user? We wish we didn't … [Read more...]

Social media was once a fad. It became an option. It is now a vital avenue for both big businesses and small mom-and pop stores to achieve their marketing goals. Social media marketing has seen a rise in the demand for social media managers. A person who is able to keep up with social trends, run campaigns, understand clients' industries and communities, and use data to inform social … [Read more...]