Influencer marketing is a hot topic!
According to industry benchmarks, Influencer marketing will grow to $21.1 billion by 2023.
That’s quite a number. It’s not surprising.
Social media influencers are being used by brands of all sizes. 89% believe that influencer marketing can positively affect their brand’s reputation and exposure.
How do you find social media influencers to promote your brand?
It can be difficult to find the right account or platform among so many. We’re here to help, but don’t panic!
Let’s start our search for the perfect influencer to represent your brand.
Why is your business so dependent on a social media influencer for its success?
Influencer marketing is similar to how the fundamental human mind works. An influencer is a matchmaker. They help the brand connect with its target audience. Influencers are not celebrities.
They are required to do sponsored content and promotions as part of their job. It’s part of their job to promote products and do sponsored content.
Because influencers have a large following on Social Media, their followers can become potential clients. Getting in touch with influencers to promote your brand’s image is the best way to go.
7 tips to find the right social media influencers for your brand
These are some tips that will help you choose the right social media influencer for your brand.
Tip 1 – Know who you need to influence
It is important to do a thorough assessment of the influencer that you are about to hire. It is not a good idea to hire an influencer for your marketing team if their work style doesn’t match your policies.
The best way to do this is to create a list of key pointsers that you can use to determine if the influencer you are looking for is sufficient and important to hire.
- Reach The number of followers and subscribers an influencer has.
- Engagement It is not enough to have a large number of followers. Based on comments, likes, and shares, how many actually engage with the content the influencer posts?
- Authenticity An influencer must have an organic approach to marketing that doesn’t seem paid or fake.
Tip 2 – Use social media to your advantage
A social media influencer will be hired by you. You will be hiring a social media influencer.
A solid social media presence will help you check which bloggers, influencers, and artists mention your product, even if you have not yet hired their services. Pay attention to mentions and tags in real-life posts. This will make your marketing more organic even if they hire you later.
La Croix sparkling water brand is well-known for its handling of user-generated material. It is easier for brand lovers to find social media influencers by using branded hashtags such as #Yes2Lacroix
Social media platforms are so advanced today that it is easy to use their analytical tools to track which posts from influencers have received high engagement statistics. These figures will allow you to talk to the person who fits the criteria.
Tip 3: Use Google Alerts to guide you
Google Alerts is another way to find influencers for your brand.
You, as a marketer can set alerts to keyword searches that correspond with your brand identity, name or theme.
The hashtag culture has made it possible to significantly improve the effectiveness of google alerts. It is easy to search for relevant hashtags related to your work domain and find people who post, create or edit content related to your product or industry.
You can also see which brands are using similar marketing strategies. This will provide you with more ideas to market your products using influencers and other strategies .
Many brands don’t realize that marketing is much easier than it was a few years back. Today, it is easy to find people who are interested in your product and worthy of organic reviews.
Tip 4 – Use Influencer Search Platforms
Do you dislike the traditional approach of sitting down and searching for influencers by yourself? Then leveraging influencer-search platforms is your best option.
With the rise of the creator economy, there have been many influencer discovery platforms. These platforms save you time and allow you to quickly find influencers that are a good fit for your brand.
To sort through thousands of influencer profiles and find the one that is right for you, simply use filters such as niche, location, audience demographics and engagement rate.
They aren’t limited to finding influencers. Grin, an Influencer marketing platform, allows you to manage, scale, and scale your entire influencer marketing program from one dashboard.
Are there any disadvantages to using influencer-searching tools? These are some situations you may want to avoid:
- You won’t always find influencers that cater to a specific audience.
- The tools are more expensive the larger the database.
- Non-alignment of your brand values
Tip 5: Know your audience
Knowing your audience is the most important tactic. You will not only be able to influencer market, but all marketing strategies will fail if you don’t know your customers.
Targeting the right audience is key to any marketing strategy. Before you hire an influencer, make sure they are similar to your target audience.
You might be a premium jacket brand. Hire a TikTok celebrity who wears jackets regularly in his videos. Then, show him your jackets in the video for teenagers.
If you hire a YouTuber to increase his followers, but he isn’t wearing jackets in his videos, then he will suddenly start wearing them. Your strategy is a failure because his viewers will quickly pick up on him being a salesman and criticize your brand.
Tip 6: Use blogging platforms
Organic blogging platforms can still make a big difference in driving traffic to your website from search engines. You don’t have to use the most recent and best methods to promote your business.
Organic blogger testimonials are fantastic accompanied by an equally attractive and inviting Instagram post linking back.
For a deeper explanation, people still prefer to watch a video. If the posts are written with the right keywords that correspond to your product or service domain, they will be more visible.
Tip 7: Make a compelling proposal
Social media marketing can be a lucrative source of income for influencers. This is why marketers who think they can get influencers’ services at no cost or that they are giving them exposure are not only wrong but also unethical.
are a great way to make your influencer group stand out.
Tip 8: Value feedback
Neglecting customers and their feedback is the worst move a marketer can make. It’s a valuable source of information that should not be ignored.
You might hire the services of an influencer who isn’t a popular choice and has been getting criticized for inappropriate posts or statements. This can damage your brand’s credibility.
This will make your brand look bad. Not only will the audience not listen, but they will also hate your brand.
How do you approach an influencer?
After you have read and understood the guide, you need to be able to identify the right person to help you. Too many organizations fail at the beginning and lose out on a valuable marketing resource: a well-known influencer who could have helped with all your marketing strategies.
Sometimes they can be rude to influencers, which in turn can make them look bad. Here are some guidelines to help you keep your morals high and professional approach influencers.
- Warm introductions are best
- Discuss your viewpoint and learn from the influencer
- Follow-up on the project
- Make sure you are thorough about the incentives
Marketers have a lot of options when it comes to influencer marketing. It is easy to find the right candidate with the help of so many social media platforms and influencers. Marketers need to realize that a professional approach to business will not fail them.
SocialPilot’s first article, How to Find Social Media Influencers to Influence Your Brand, appeared on SocialPilot.