src="https://buffer.com/resources/content/images/2022/01/simon-berger-twukN12EN7c-unsplash.jpg" alt="A Year And a Half Later, Here's How The Four Day Workweek is Going at Buffer"> It was initially only for one month that we tried a four-day workweek. Joel Gascoigne, our CEO, stated in May 2020 that the 4-day workweek was about "well-being, mental and family health" and that it would be for a … [Read more...]
How I built my small business: From Etsy Store to Multimillion Dollar Candle Studio
src="https://buffer.com/resources/content/images/2022/03/sixteen-miles-out-I8Lrm5rsoso-unsplash.jpg" alt="From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business"> In 2013, I was thinking that selling candles on Etsy would be a side-job to my job as a graphic designer. Brooklyn Candle Studio is now a global company that produces over 500,000 candles per year. It has 20 … [Read more...]
6 Genius Brand Storytelling Examples That You Must See
You are missing the opportunity to increase your revenue by not telling your brand's story effectively. A strong brand narrative can increase the value of your product or service by more than 200%. What is the importance of the story? It's what makes your brand unique. It's the captivating copy, well-crafted Instagram posts, website design and compelling video that transform mashed peanuts to … [Read more...]
8 Shopify Examples to Inspire Yours
For reaching your marketing goals, forms are essential tools. HubSpot reports that 74% of marketers use web forms to generate leads. 49% of marketers say signup forms are the most effective lead generation tool. Forms are essential for converting website traffic into customers and subscribers, especially in e-commerce. On our blog, we've covered a lot about website forms and popups. In … [Read more...]
Content Automation: How is it changing the content marketing
Content is the king! It can be difficult to create high-quality content, especially if you have to use a lot of resources. But you can still do a lot if you are aware of the latest trends in content marketing. Modern content automation tools can be a great help for your business. Content automation refers to the process of automatically generating content using technologies such as Artificial … [Read more...]
Modern website design is vital for Ecommerce growth
An ecommerce website is a virtual showroom that allows businesses to showcase their products in a digital world. This virtual showroom has the same effect on sales as brick and mortar shops. Customers feel more motivated to buy if they are presented in a clean and tidy environment. Conversely, if they are presented in a dingy environment, customers feel less inclined to shop elsewhere. Many … [Read more...]
7 Best PPC Agency software to optimize your workflows
You can't afford repeating the same tedious tasks as you grow your PPC agency. It's better to spend your time helping clients and increasing your sales. There are a lot of useful tools and software that will help you stand out from the crowd. Let's look at the best PPC tools available. Even better? Many of them have a free trial so that you can try them out before you commit to … [Read more...]
How many words should a blog article contain?
Research shows that blogs posts should not exceed 1,000 words. The longer the post is, the better it will rank in Google searches. Blog articles shouldn't be longer than they are necessary. Some posts can be written in as little as 300 words. Many people also argue that it is impossible to read anything online that takes longer than a few minutes. However, online research is more complicated … [Read more...]
These 5 Tips can help optimize your Landing Page Checkout process
Are you a person who clicks the "checkout" button to purchase something, but then leaves before you get it finished? There are many little things that can prevent you from completing a successful checkout. It can be too difficult to complete the checkout process. Your customers should experience the same process. To get to the finish line, they need a seamless experience with their … [Read more...]
Why do You Need a Social Media Calendar Template?
Contrary to popular belief the work life of social media managers is quite hectic. It is exhausting to try and find new ideas for social media posts every day on multiple social networks. This task requires serious strategic planning. Unfortunately, many brands fail to do this. It's time to stop posting random posts and create a solid plan using a social media calendar template. Social … [Read more...]