You can’t afford repeating the same tedious tasks as you grow your PPC agency. It’s better to spend your time helping clients and increasing your sales.
There are a lot of useful tools and software that will help you stand out from the crowd.
Let’s look at the best PPC tools available.
Even better? Many of them have a free trial so that you can try them out before you commit to full-time.
Tools to Improve Your PPC Workflow
AdEspresso, an ad management tool and automation tool, can be used by PPC agencies to manage multiple client accounts across all channels, including Instagram, Facebook, and Google Ads.
AdEspresso is the main benefit. It stops you spending your time jumping between tabs .
It is easy to connect your clients’ ad accounts with just a few clicks. This will reduce the amount of back-and forth emails involved in the onboarding process.
Once you have created your client accounts, you can start setting up your ads across all channels within the platform. You can also make edits as necessary.
You can also use the report generator to generate white label PPC reports that you can send directly to clients in minutes. This will save you hours of manual labor every week if you need to send weekly reports out to multiple clients.
Pricing – Starting at $49 per Month
- All client advertising accounts can be managed from one dashboard
- Portal for client onboarding to collect account permissions
- Automated white-label reporting
Spyfu, a competitor monitoring tool for can help you identify keywords and terms that are being bid on by your competitors.
SpyFu can be used to find keywords that a company is bidding on at the moment and in the future. It will also give you an estimate of their monthly budget and how long they have been bidding for those keywords.
This information can be used to:
- When creating campaigns, make sure to inform your bidding strategy
- Include real competitor data in your client pitch decks
- Reports showing how your client performed compared to benchmarks from competitors can be created
You can view the raw bid data and download the ad copy. This will highlight keywords clusters that are producing good results.
Pricing – Starting at $39 per Month
- Find the top keywords used by your competitors
- Budget needed to compete for keywords
- Historical data about competitor advertising accounts
Unbounce is a conversion platform that helps you create landing pages that convert for clients.
Smart Builder is the first feature. Smart Builder is a drag-and-drop tool that allows you to create professional landing pages within minutes. It also draws in data from billions upon billions of conversions to help you determine whether your headline copy and layout will work in practice.
Smart Copy is an AI-powered copywriting tool that uses cues about your client and their goals to create templates. You can also re-use these templates for multiple clients.
Smart Traffic is a very valuable feature for your PPC agency. This feature tracks conversion rates for all your landing page variations and suggests deactivating pages that are not performing well to increase your client’s Return on Ad Spend.
Pricing – Starting at $89 per Month
- Easy creation of high-converting landing pages to help your clients
- AI copywriting tool that will help you write compelling headline copy
- Based on which pages are converting, automatically rotate landing pages
Tools to Grow Your Pipeline and Close Deals
You can’t make new clients happen no matter how well you execute client campaigns.
QuickMail is an email platform that helps you to reach out to prospects and to start more conversations via email . Once you have sourced your prospects and found their email addresses, it is possible to create personalized email templates that can be sent to your leads at scale.
QuickMail’s attributes can be used to make sure every email you send is personalized and unique. You can include your prospect’s name and company information, as well as any other information that will help you stand out from the crowd.
QuickMail will reach your prospects automatically at scale when your email templates have been created for your campaign. You can follow up with them if they don’t respond.
QuickMail comes with an Auto-Warmer Plan, which improves your email delivery and will ensure that your emails do not land in the spam folder.
Pricing – Starting at $49 per Month
- Start conversations with qualified prospects by sending personalized cold emails
- If you don’t receive a response to your email, follow-up automatically
- You can use delivery tools to make sure your emails land in the primary mailbox
You will need to verify the email address of your prospect before you can reach out to them. Skrapp is a good option. It costs $39 per month and offers both free and paid options.
Skrapp allows you to find email addresses in several ways. Skrapp will show you if it is able to find an email address that has been verified for prospects by using the extension while browsing LinkedIn and company websites.
Skrapp will allow you to upload a spreadsheet of prospects that you’ve been trying to reach out to. It will also add verified email addresses to each person.
To avoid cold emails bounces and improve deliverability, the emails are double-checked.
Pricing – Starting at $39 per Month
- LinkedIn profiles and company websites can help you find prospect emails
- A spreadsheet with prospect names and company names allows you to source bulk emails
- To avoid double-emailing prospects, flag duplicate emails to your list
Tools to Improve Your Day-today Workflow
Organization is key to growing your PPC agency. HubSpot is essential for keeping track of your sales pipeline and closing as many client deals as possible.
HubSpot can be integrated with your cold email software. You can automatically create a new CRM record for sales leads when they reply to your outreach campaigns. This record will include details about the interaction.
You can include details such as estimated contract value and when you last spoke to a prospect. Additionally, you can remind key dates and moments during the sales process.
There is no limit to the number of people you can include in your team. This allows everyone in your agency to log in, update their client records, and manage deals as they are in progress. It can be used to track interactions with clients and ensure that your records are up-to date.
HubSpot can be expensive if you use other tools within the ecosystem. If you are looking for better CRM options, Pipedrive, Copper and Salesmate might be worth a look.
Pricing – Free to Use
- It can be connected to all your marketing and sales tools
- Track deal and pipeline value
- Keep track of the times you should follow up with prospects
Zapier is an automation tool that allows you to connect different apps. This allows you to save time and money while still gaining the benefits of automation for your agency’s sales team.
Zapier can connect with Unbounce and trigger actions when leads interact on your landing pages. Zapier can send details to your client if someone fills in a contact form.
These are just a few examples of workflows that you can create with Unbounce or Zapier.
Zapier is a powerful tool to improve agency workflows. Once you use Zapier you will save hours each week and potentially thousands of dollars per year by reducing the cost of building them in-house.
Pricing:Free Plan Available, Paid Plans Starting at $19.99 Per Month
- Connect nearly any tool or software you use
- It does not require any coding knowledge to be used
- Conditional workflows can be created that include multiple steps and applications.
Choose the right tools for your PPC efforts
There are many tools available that will help you improve your tech stack and make your agency run more efficiently.
Don’t get caught up in looking for new tools that will optimize your workflow. Instead, take a look at the areas of your agency where you spend the most time and determine if you can find a way to automate that.
You can make repetitive tasks less tedious by using the right tools and focus more on your clients, generating higher ROAS.
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