There are quite a few different components of a content marketing strategy. One of those components is simply focus. When creating a content marketing strategy you need to figure out what you are going to focus on. Typically, businesses will focus on getting the attention of customers and potential customers alike. You also want to make sure that customers that visit your website or view your … [Read more...]
How to Boost Click Through Rates From Organic Search Rankings
An organic click through rate is very simply the percentage of users that click a link that is on a search engine results page. There are a few different ways that you can boost these rates and one of those ways is to use meta descriptions. You want your meta descriptions to be relevant as well as popular. The relationship between search rankings and click through rates is exponential as the more … [Read more...]
These Three Essential Tips Will Help You Increase Your Email Conversion Rate
Anybody can send an email. Can you send an email that does what you want? Email marketing is all about creating conversions . These are the actions that you want your subscribers to take. These conversions are a reflection of your ability to grab subscribers' attention. They'll leave your email if you don't grab their attention with your emails. How can you know how effective you are at … [Read more...]
21 Call-to-Action Examples to Inspire Yours
It doesn't matter if your product is the best in the world. But it doesn't matter if your prospects don’t make a purchase. This blog post will highlight the top call-to-action examples that we found in popups and email. You'll be able to create a compelling call to action that generates massive clicks and converts by the end of this article. Call to Action: What you Need to Know What is … [Read more...]
7 Steps to Optimize Lead Management
No matter what industry you are in, it is essential to find and nurture the right leads. It is what will make the difference between converting prospects into loyal, paying customers or wasting your time on unqualified people. It makes sense to focus your attention on lead management and optimize it at each stage. Research shows that automating the lead management process can boost sales … [Read more...]
How to create effective subject lines for email marketing
The subject line of any marketing email is often overlooked when it comes to sending out any type of email. This could be a newsletter or cart abandonment email. The subject line is crucial because it gives businesses the opportunity to get recipients to open their messages. The time spent crafting an email is useless if the recipient doesn’t see the value in it, finds it boring or believes that … [Read more...]
Zero click search – the new consumer comfort zone
30-second summary: Advertisers have the option to pro-long their budgets in periods of high competition for zero click search. Brands have the opportunity to cash in on zero click search results for organic elements of their overall search strategy, which can help them gain visibility and convert more customers. Barilla Group's global search marketing manager Nitin … [Read more...]
15 Effective Ways To Reduce the Cost of Acquisition
Cost per Acquisition (CPA) is the cost of advertising or marketing money used to convert leads or acquire them. In simpler terms, you can ask: How much marketing budget must be spent to acquire a paying customer? Use the following formula to calculate your CPA: CPA = cost/conversions. CPA reduction can help increase your ROI (return on investment) in a short time and without the need to … [Read more...]
Your Startup Team’s Psychological Safety
These days, psychological safety is a topic that we hear often. What does this mean? Google's team study on psychological safety attracted a lot of attention. Google researchers looked at a variety of companies to find out what makes them successful. They discovered that psychological safety is the key ingredient to successful teams. Psychological safety is based on a few key points. The first is … [Read more...]
I thought that I was a coach of football. It turned out that I am actually a social marketing manager.
By Gavin McMacken, {grow} Community Member This is a time of year when college football in America is reaching its frenzied peak. We’re enjoying the pageantry and tradition of bowl games and the upcoming championship games. I’m lucky enough to be part of this world — I just finished my 21st season as a college football coach. You might be wondering why I would be following Mark Schaefer’s … [Read more...]