I used to live in Texas. They have a saying there: “Never ask a person about the size of their ranch.” Meaning, it’s impolite to compare material goods. We should respect people purely for who they are, not what they own or how much money they have, and that is a code I live by. Except for today. I was updating my spreadsheet tracking my book sales and realized that over 12 years, I’ve been making … [Read more...]
How to Make a Curated Content Strategy That Drives More Sales
Every company has a content strategy to engage customers across multiple channels and guide them down the sales funnel. Content curation is an important part of any content strategy. Although it is important to create original content, it is unrealistic to expect new content for every social media post. Most content marketers mix original and curated content. Sales can also be affected by … [Read more...]
How to Collect Customer feedback on Instagram in 6 Ways
To truly understand your product, you need to walk a mile in the shoes of your customers. Fair enough. It is important to know what your customers feel, from the moment they find your product online until they make a purchase. As a brand, it is important to improve customer experience. This helps you improve your product's quality and drives customer satisfaction. How can you learn … [Read more...]
7 Brilliant Conversational Business Examples You Need To See
A handful of large players dominate the e-commerce market. Based on gross merchandise volume only 13 companies represented three-fifths the global ecommerce market in 2020. This leaves millions of smaller etailers with the opportunity to take over the remaining 39%. The "little guys" should not pack up and head home. No. Although you may not be able compete with the largest names in price … [Read more...]
The ROI of blogging
In the 1990s, blogging was a way for people to express themselves, record their lives and create community through what was then an entirely new medium: the internet. Blogs are used today by millions of businesses of all sizes to increase traffic to their sites, build brand expertise, and grow revenue. Your company's blog ROI can have a significant impact on your business' overall success. What … [Read more...]
eCommerce Marketing: The Role Of Brand Ambassadors
What business wouldn’t want to improve its brand image, increase visibility and increase website traffic? All of these goals can be achieved by brand ambassadors. If you choose the right person, they can open up new channels of communication. What are brand ambassadors? Who are they and why is it important? They are the company's business partners that use word-of mouth marketing to promote … [Read more...]
6-Step Steps to Create a Scalable Small Business Marketing Plan
Startups are regarded as some of the best workplaces to work at. Why? Small (but incredibly close) teams, working tirelessly to make your idea a reality—the whole shebang. Even the smallest victory makes you feel like a Fortune 500 firm, bringing you one step closer to “making it”. While this may be a somewhat romanticized version of how you got started, here’s a reality check: 20% … [Read more...]
Are you getting buried in the stylized personas of today?
Too short to be a blog post, too important to ignore, here are five random observations from the world of marketing … 1. The stylized persona My friend Minter Dial recently suggested to me that one of the biggest threats to the marketing field is the “stylized persona” — social media expectations that dictate how we should be, what we should say, and even how we look. This is a wise observation. I … [Read more...]
8 Tips for Increasing Traffic to Your Site from Social Media
Your target audience — no matter who it includes — is on social media. The numbers speak for themselves:The average adult in the United States is active on 7 social media accounts70% of social media users check their accounts every dayMore than half of social media users use their accounts to research products90% of people buy from brands they follow on social media If you’re not using social … [Read more...]
50 Questions for an Email Marketing Interview in 2022
Email marketing is still the most popular form of digital marketing. However, it has a long history and can help you achieve solid marketing ROIs. Litmus reports that email has a $36 ROI per dollar on average. This is higher than any other channel. It doesn't matter what industry your client is in, the email will be included in their integrated marketing needs. Is your email marketing … [Read more...]