Digital marketing is used by companies to convert customers and attract new customers online. Content marketing is often at its core. Lyfe Marketing recently revealed that more than 70% of digital audiences prefer to read blog posts and articles about companies and their products rather than through ads. This can be viewed as a way of saying that your web design must be flexible enough for your … [Read more...]
Are Your Lead Conversion Rates Above Average?
Every company wants to convert their leads. Many companies use metrics to measure the effectiveness of their lead generation strategies. Are your company's numbers up to industry standards? Are your sales still ahead of your lead generation costs? It is important to check if your lead conversions match industry standards. Comparing your results with the industry standard can help you … [Read more...]
Google Shopping Ads – How to Get More Sales
Do low online sales leave your revenue untapped even though eCommerce is booming? The pandemic did indeed rise online markets to new heights. However, the majority of the online shopping glory has been shared by giants like Amazon (38% of US online sales) or Walmart (5.8%). However, the competition in your niche market also is increasing. With so much competition, how can you stand out from … [Read more...]
Your First PPC Campaign for Your Ecommerce Site
Are you looking for ways to increase your ecommerce sales? Pay-Per-Click campaigns (PPC) are a great way promote your brand online and to generate sales. Google Ads, which offers a wide range of options for targeting your customers, is a great place to start when it comes to PPC. Building a campaign can be difficult, regardless of whether you are a seasoned marketer or a novice. We have … [Read more...]
Ask Buffer – Should I Respond to Every Social Media Comment?
src="https://buffer.com/resources/content/images/2022/03/ASK-BUFFER-02.png" alt="Ask Buffer: Should I Reply to Every Social Media Comment? "> Question: I have been spending a lot time on Instagram and Twitter growing my audience, which is fantastic. However, I am starting to receive a lot more comments and customer questions and it is becoming difficult to answer every one. What do I need to … [Read more...]
How to use Negative Keywords to Impact Your Campaign Strategy
It is a moment of humility when you realize not everyone will use the product that you have invested so much time and effort into. It's true: Not everyone needs an app that reminds them of their daily tasks, or a food delivery service that delivers hot meals in a flash. It is impossible to please everyone all the time. That's okay! It's unacceptable to waste your advertising money … [Read more...]
5 Brilliant Online Brand Communities
Branded communities are a great way to create a shared experience for customers. Instead of projecting customer need and value-driven content onto them and maintaining the 'us/them' relationship, instead you are creating a 'we" experience and dissolving all boundaries. You are opening up the door to customers, welcoming feedback, and creating a space to interact with other like-minded people. … [Read more...]
How to Optimize your Product Listing Ads To Get More Clicks
What's the first thing that you do when you are looking for a product? It's Google. For most shoppers, the first result that they see is the paid advertisement at Google's top search results. These product listing ads (PLAs), are like an ecommerce store with product images, prices, ratings/reviews and other useful information. Pretty nifty, huh? Instead of clicking on a link to … [Read more...]
Typefaces and Branding: How To Boost Brand Recognition With Your Font Selection
It's all about the first impressions. These impressions are crucial on a landing Page. CXL featured a British study that asked participants to rate their opinion of websites related to health. 94% of the feedback received from the participants related to the design. Your brand's recognition and reception will be affected by the design elements that you use for your landing pages_ , including … [Read more...]
How to Get 3x Traffic and Google Rankings With Content Marketing
The best way to generate organic traffic to your site is through content marketing. Companies that engage in content marketing are 3x more likely to get traffic than those that don't. This is a big difference! If you have read any of our articles, then you know that content marketing works. It's not about driving traffic to your site and leads, but how can you outperform your competitors who … [Read more...]