This month marks the fifth anniversary of the launch of KNOWN, a seminal book on the topic of personal branding. When I consider my long career, I regard this book as my greatest contribution to the business world (so far!). Not many weeks go by that somebody doesn’t tell me how this book changed their life or that KNOWN is their favorite business book ever. KNOWN unravels the complexity of … [Read more...]
7 Direct to Consumer Examples to Inspire Yours
Research has shown that online shopping is more popular than ever before. This is not surprising considering that Covid-19 forced most retailers to alter their selling strategies and improve their online channels. You can sell directly online to customers using the direct-to consumer model. This means that you can eliminate intermediaries and deliver what your customers want, when and how … [Read more...]
4 Resources to Get Brand Awareness and Effective Marketing
Does corporate success drive more recognition of your brand? In today’s digital world, the answer might not be so clear-cut. Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources into introducing your brand to consumers to grab their attention—and encourage them to purchase. In other words, you need to concentrate some of your … [Read more...]
How to Make a Beautiful Blog Marketing Strategy
Blogging may have once (in a long-ago time called the ‘90s) been a fun way for people to share their thoughts on the internet, but today it’s an essential part of doing business. Companies with a strong blog marketing strategy are more visible to their target audiences, establish better brand authority in their industries, and ultimately earn more revenue. That’s right — companies with blogs make … [Read more...]
Ask Buffer – Should I Post Personal Content to My Business Account?
Q: I am curious if you think I should share your personal life on social media. I have seen so many influencers post details about their lives. My small business is my face so I am unsure if I should share my personal posts (kids and pets, daily life, etc.) on my business account or keep it separate. Influencers often build their businesses around their lives. Therefore, many of them share … [Read more...]
Balance: Lead Quantity vs. lead Quality
Traditional sales and marketing strategies focus on lead quantity. They do this by looking as wide as possible to capture as many leads. Lead quality is often more important than lead quantity. It is believed that more leads will result in sales. You might say that the more leads you have, the better. In the case of business leads, maybe not. This view, once a common one, is changing … [Read more...]
Sustainable Ecommerce: What it is and Why Your Business Should Use It
Sustainability is the new buzzword in multiple industries. It covers everything from clothing and manufacturing to agriculture and many other areas. Ecommerce businesses such as yours can also be sustainable. You can still make a difference for the planet by shopping online and minimizing waste from your customers. Is it really worth taking a sustainable approach? How can you make your … [Read more...]
5 Ways to Build a Authentic Brand in 2022
What can you do to build trust in a market that is so difficult to penetrate? According to the Gustavson Brand Trust Index in 2020, brand trust dropped to an all-time low. The same researchers found a trait that could help restore trust the next year: authenticity. Brand trust and brand authenticity have a significant relationship. Gustavson talks about authenticity in his talk on social … [Read more...]
These Color Palette Trends will Inspire Your 2022 Advertising Strategy
Marketing colors can communicate so much more than a HEX-code. If you are able to communicate with them, they can be as effective as your copy. Imagine a candy wrapper with banana flavor, but no yellow. The designer didn't get the message. You may be able to see that the flavor is banana but it's not obvious. We saw many marketing trends in 2021, including the use of color palettes … [Read more...]
9 of the Best Browse Abandonment Email Examples We’ve Seen
Every online retailer speaks about cart abandonment and it's a valid topic. E-commerce marketers are very expensive when abandoning carts. It costs $18 billion annually in revenue. Browse abandonment is another important type of shopper behavior. A browsing session abandoned signals buying intent, but it is less than abandoning a cart. While you might not wish to convert immediately, it … [Read more...]