Facebook used to be the most popular social media platform. This was a different time and place. With the emergence so many new platforms, the scene has changed.
Facebook is the most popular social network with 2.9 Billion monthly active users worldwide. BuzzSumo recently analysed 880 million posts to find that engagements on Facebook pages has fallen by 20% since 2017.
This is alarming for any marketer. But don’t let it stop you from moving forward.
Facebook is still the most popular social media platform with 60.6% users. The rat race between all marketers is intense.
You must know how to create a Facebook post that attracts the right attention in order to win the race.
You will be in trouble otherwise.
Do you think you might need help? We can help!
How to create Facebook posts that are engaging?
Facebook is home to a wide range of users. Facebook’s incredible content flexibility makes it easy to engage all those who use it. But how can a social media manager manage this effectively?
These are some tips that you should share with your Facebook followers to help them create engaging posts.
Keep it short
Social media has made it very clear that the attention span of audiences is now extremely short. Social media managers now need to create concise content. Facebook’s younger users don’t like long-form content.
Your creative copy should be concise and clear. This will help you convey your message. Facebook’s link preview makes it easier to keep your content concise if you use links. It is easy to keep your caption to around 40 characters.
Take a look at the poetic caption on this National Geographic post. You will want more and the link preview will hint at it.
Make it stand out
The caption and the visuals make up a post. Some may argue that visuals are better anchors to hold the viewer’s interest. It takes only 13 milliseconds for the brain to process an image. This is a great advantage!
Your posts should include attractive, dynamic visuals. The above Gucci post is very text-heavy but has enough visual appeal to keep the reader engaged.
Your branding will have a distinct identity if you use visual components. Consistency with your brand posts using similar colors and fonts, as well as logos, will help you to be easily recognized. If we see the “G” on a Gucci product, we will recognize it as our own. This is strong visual branding!
You can also use videos and GIFs. Infographics can be a great way of combining visual and informative styles in a single post. However, you should follow Facebook’s guidelines for the use of images in posts.
Get them out of their shell with persuasive CTAs
When you post to social media, your goal must be clear and concise at all times. It should not be unclear to you. Your audience shouldn’t either.
You have your viewer hooked if they read the entire post. This is not the right time to let them go. You can give them the next step by giving them a compelling call to action like Book Now, Subscribe, Download, Sign up. This will provide a clear direction for the viewer.
Find a balance between promotional and casual attire
How does it feel to see a lot of ads while you scroll through your home feeds? Are you annoyed right? You don’t want your page to be all about self-promotion.
Your posts should contain a balanced mix of promotional and casual . Is there a formula that will create the perfect formula? There is an answer for everything!
There are actually two common rules that can be used to decide on a content mixture. The first is the 80/20 rule, and the second is the rule of thirds.
The first rule is:
The rule of thirds is a powerful tool that allows us to say:
But, for some brands, neither rule may be right. You can follow your own rules, but nobody will stop it. Your rule is what works best for you. This balance will allow you to create flawless Facebook posts.
Choose a posting frequency
It is not a good idea to have too much or too little of any one thing. This is true for social media posts. Your audience will forget you if there is not enough content. They will become frustrated if they see too many posts.
There are also thousands of posts uploaded every day to Facebook. What can you do to stand out amongst such fierce competition in your feed?
You have to be smart.
First, find out how many followers you have. Hubspot found that accounts with less than 10,000 followers experienced a 50% decrease in engagement if they posted more often than once per day. A business page should post 3-5 times per week . This is a good limit.
Facebook may only allow you to post once per day. It can be difficult to produce quality content every day. It is best to plan ahead. Plan ahead for your posts. Social media scheduling tools can be used to make sure you are not missing out on any of your daily posts.
These are some tips to keep in mind when posting on Facebook. Let’s now go over the best posts to help you understand how to create Facebook posts.
This is the most important thing to remember. Unless you have high quality content, no rules will save you. Find the tone and style of your brand, and build your content around it.
These are some content ideas that businesses use often and yield positive results.
Before you ask how to create engaging Facebook posts, consider how engagement is simply a conversation. Asking a question is the best way to start a conversation. This works on social media, too. So ask them a question.
Baskin Robbins asked people to vote for their favorite flavors in a Facebook post.
It doesn’t matter what type of question you ask, it all depends on your brand’s online personality. It is possible to ask a trivial question such as which book are you currently reading. Or ask them about industry-related topics.
Starbucks is a brand that you can engage with through conversational questions they ask on Facebook.
You can also engage your tribe by asking questions. To get opinions on simple questions, you can also conduct polls. Facebook makes it easy to create poll posts.
You can find a “How to” video online if you want to quickly learn something. There’s even a tutorial video that covers everything. You can learn everything online, from how to fold laundry correctly to how to set up a business.
These videos are extremely useful for people. Social media is saturated with these videos.
You can leverage this huge demand to share your knowledge in your field through tutorial videos. It will surprise you how many people can be drawn to a video that is relevant and provides information that people are interested.
Neil Patel, social media marketing guru, is sharing a lesson via his Facebook page.
We all love the inside scoop on information.
We are sure that you will never miss a video from your favorite TV series where the action behind the camera is captured. You can even see the process of making your favorite coffee. You can even see how the CEO of a company spends his or her off-days with their pets. It is fascinating to see how this unexplored side of things stimulates our curiosity.
Why do you believe this type of content is so appealing to viewers?
This is because it’s a form that feels authentic and allows the viewer to connect with a business on an even deeper level.
Share your daily happenings and inside stories about your business. Let them know about your story and meet the stars of your show. Your audience will love to learn about anything that isn’t common knowledge. This will result in significant engagement for you.
Starbucks shared their secret coffee bean roasting process on their Facebook page:
It’s simple: Give a little to get a lot; it’s that easy!
Better use UGC
Consider yourself to have reached your target audience if people create content about your products or business. This user-generated content can be used to connect your audience to your brand.
Feature content that has been uploaded by people who have used your products. These posts will prove your authenticity and earn you engagement as well as new customers.
GoPro is the largest and most prominent endorser of user-generated content. Their Facebook page is full of videos and images that their users have taken with their cameras.
Infographics to win
You might be wondering how to post Facebook posts. Nowadays, people are quick to scroll through social media feeds. To keep them interested and entertained, they need to see a post.
Instead of trying to come up with entertaining ideas, you can now give them informative content that is niche-related. Infographics are the best way to do this. These infographics are an excellent way to educate your audience by combining information and creativity to provide easy-to-digestible info.
Use graphs, charts and abstract patterns to represent your content.
Take, for example:
Trending news, sensational, and more
Internet is now considered the most important source of news. The majority of people get the most recent news from social media.
We aren’t saying your Facebook page should be a news-hub. You can still post about things that are relevant for your industry or niche audience. You will be able target your audience with this method.
That’s the type of engagement that you want to see in your Facebook posts.
These content ideas should spark your imagination. This will make it easy to post on Facebook.
SocialPilot: How to write effective Facebook posts
It can be difficult to manage your social media content with so many options and so many things to do. Social media management tools are here to help.
SocialPilot is the best company for all things social media marketing. You can choose from content strategy or analytics. = It offers a 360-degree solution.
Let’s take a look at all it can do.
You can schedule your content ahead
SocialPilot’s flexible scheduling makes it easy to manage multiple Facebook accounts with tons of content. To manage your content efficiently, plan and schedule your posts ahead of time.
This tool offers many features that will allow you to customize your Facebook posts. You can add images, custom fields, gifs, CTA buttons and tags to other profiles. You can also create UTM parameters specific to your audience.
Visualize your Facebook marketing strategy
Planning your content for a weekly or monthly basis is easier if you have a larger picture. It is possible to miss an important event or post too much.
SocialPilot’s social calendar tool feature will help you avoid these rookie mistakes. This allows you to see what posts you plan to make for the next day, week or month. It is easy to move the posts and edit them in the calendar.
Boost posts can help you strengthen your Facebook marketing
You have learned how to create engaging Facebook posts. Why not leave them for the algorithm of Facebook? SociialPilot’s boost post will give them an extra push and increase their visibility by leaps, bounds. You can use the boost option to create the post.
This will help you get maximum engagements and keep you ahead of your competition.
Social Inbox – Direct Conversation
Engaging in the conversation directly and taking a hands-on approach is the best way to increase engagement rates. Begin by monitoring the reactions of those around you to your post. Find out what they are talking about.
SocialPilot’s social inbox feature can help you manage audience interactions on Facebook pages. This feature allows you to monitor the comments and messages your audience sends you. To have productive conversations, you can also reply to them simultaneously
Images and GIFs can make these conversations more visually engaging. You can instantly reply to their questions in real-time so they don’t have to wait.
SocialPilot is a powerful social media analytics tool that can give you a complete overview of the results of your marketing efforts.
Keep track of all your Facebook activities, including how many times you post and how they performed. These reports include key metrics like likes, shares and comments as well as the overall rise or fall in engagement rates.
You can monitor the campaign’s performance to understand current trends and make adjustments before it happens so you get the best results. SocialPilot allows you to schedule analytics reposts in pdfs. They are automatically generated, and sent to your clients via email.
Conclusion – The Big Question
The question that we started with is still the same: How do you write Facebook posts? The answer isn’t definitive. It is not possible to create a template or a formula for success. It all depends on the brand you are using and the image and personality that surround it.
There are many content options to choose from, so it can be easy to get lost. Keep your messages consistent in all posts.
It’s possible to experiment with items that appeal to your audience. It doesn’t hurt your brand image. It doesn’t sell anything but “fun” posts that tap into the popular topics and issues of your audience can cement a relationship with them.
Remember that your main goal is to connect with the right audience. Social media marketing tools such as SocialPilot can help you find the right people. Get a 14-day trial for free to improve your Facebook marketing results.
SocialPilot’s first post, How to Make a Facebook Post Effective That Does the Job, appeared first on SocialPilot.
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