Facebook boasts more than 2.9 million users around the world, which gives marketers an huge audience. If you have ever tried to advertise on Facebook you will know that there are many ad formats available. Which one should you pick and give a try? We suggest, hint, hint - giving link ads a try. Why? Why? Because Facebook link ads can be flexible and user-friendly. This makes them an … [Read more...]
Merchant Stories: Hobbymeisters
We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Continue reading to find out how Hobbymeisters achieved success with their online shop (via Dee Higgs Owner). What motivated you to open your online shop? Our business was founded as a hobby. In fact, the name of the company suggests that it started out as a hobby. However, in the early 2000's … [Read more...]
These 6 Women-Owned Small Business are Doing Well
Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. An American Express Report found that in 2019 women … [Read more...]
SEO Writing Strategies to Boost Your Social Media
Entrepreneurs, small-business owners, and marketers often ask the same question in today's digital age: "How can I stand out among other accounts?" Social media is an effective marketing tool. It's been used by big brands like Wendys to become pop-culture icons. Small businesses can also use it to make a name for themselves in their industry without spending a lot of money on marketing. In … [Read more...]
There is a better way to save social media posts for later
src="https://buffer.com/resources/content/images/2022/03/Blog-Post--6-.jpg" alt="A Better Way to Save Your Social Posts for Later"> Social content ideas can come at any moment. Do you think anyone else has an idea right before they go to bed? But they are rarely ready or fully formed. It might be necessary to create a video, write copy, or pass your idea along to another person. There are a … [Read more...]
5 B2B marketing tactics you can’t ignore in 2022
In 2016, I wrote about the Top Five B2B Marketing Strategies You Can't Forget. There are still many marketing platforms, software and tools available that can generate leads and convert them. They also offer the highest ROI. However, there have been many other world-changing events since then, which have transformed every industry in numerous ways. This has led to some significant strategic … [Read more...]
How to Be a Content Creator: The Ultimate Guide For Brands
Content creation isn’t just for influencers. You're not the only one who is interested in learning how to create content for your brand. Brands are now creating original content on multiple platforms in order to connect with their customers. This is a great way to show your brand personality and build customer relationships. It also helps drive more traffic and conversions. Content creation … [Read more...]
How to make your brand trendy on Twitter
Twitter is a powerful platform for influencing the masses. Twitter is a must-have platform for everyone, from top-rated brands to small businesses. Trending on Twitter requires specialised effort and tricks, unlike other social media platforms. Twitter offers the ultimate source for fleeting entertainment, from a concise bio to short posts with well-planned hashtags. Since its launch in … [Read more...]
Ecommerce News Roundup: Q1 2022
What has happened in the ecommerce sector since the start of the year? Below are the top five ecommerce news stories for the first quarter 2022. 1. Holiday Ecommerce Reaches Record High Despite 6 billion Out-of Stock Messages, Adobe reports Adobe monitors out-of-stock messages on the internet. However, the number of such messages started to rise in the months preceding the 2021 holiday … [Read more...]
We Included Every Team Member in Their New Teammate’s Onboarding. Here’s Why
src="https://buffer.com/resources/content/images/2022/03/Buffer_SD_Team_--42-of-67-.jpg" alt="We Included Every Member of This Team in their New Teammate's Onboarding, Here's Why"> We prepared for our first hiring push for the Customer Advocacy (our customer support) team in 2021. We needed to hire five Advocates due to personnel and strategy changes. This is more than we had ever hired since … [Read more...]