If you’re a digital marketer, you need to know about Google Analytics. It may seem complicated, but it gives you tons of information about how your audience interacts with your website. There are also free online courses available, such as the Google Analytics Academy. You should also be aware of Google’s AdWords and Analytics. Here’s a look at some of the most popular tools available in the market today.
Oribi tool is a drag-and-drop design platform
The Oribi tool is a drag-and drop design platform for digital marketing tools 2020. It offers a drag-and-drop approach to design and is built to support all the major CMS platforms. It also supports Google Tag Manager, so you can track any activity on any domain. The power of Oribi’s tracking code lies in Magic Events, which are triggered when a particular action occurs on a site. Oribi automatically tracks all site activity and highlights key conversions based on these events.
MailMunch is a hybrid email marketing and landing page tool
The hybrid email marketing and landing page tool Mailmunch provides a comprehensive lead generation toolkit that helps businesses collect leads and provide a memorable user experience. The tool’s multiple features include goal-based form building and easy-to-use templates. For example, users can create compelling opt-in forms and see how likely they are to convert into customers. All of this functionality is available for free.
With the help of Google Analytics, companies can measure conversion rates, which helps businesses stay competitive and create engaging content for their customers. Google Analytics allows companies to segment their target audience based on demographics, devices, and interests to tailor their website content to the needs of different groups. They can also create remarketing campaigns, which improve overall results and reduce advertising costs. Here are five advantages of GA for digital marketing:
In 2020, Google will make it easier for marketers to use their ads in multiple channels to achieve their goals. They’re rolling out a new set of ad products and changing their brand names, and you can benefit from these changes. In the past, Google AdWords allowed businesses to advertise on all of Google’s products, such as Gmail and search. But now, there are more ways to optimize your campaigns than ever before.
Google Keyword Planner
The use of Google Keyword Planner is one of the most important digital marketing tools of the decade. It shows you keyword searches and their volume so you can refine your keyword plan. It can also help you identify keywords with high competition. A good example is the term “dry skin” as there are plenty of keywords for it. Then, you can use those keywords to build your website’s content around them. Here’s a more detailed look at the use of Google Keyword Planner in digital marketing in 2020.
Using Google Trends for digital marketing can help you plan ahead for seasonal trends, such as the Oscars. By monitoring trends over time, you can find niches that are growing in popularity, add new products to your catalog, and update your SEO posts just in time for peak season. You can also stay ahead of your competition by using trend predictions and related queries. These are just a few ways to utilize Google Trends for digital marketing in 2020.