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“What should I post next on social media?” – This is the question that has boggled all of our minds.
You can however save your team from this devastation by creating a social media content calendar. Hubspot research shows that companies publishing more than 16 content per month generate 3.5x more traffic than companies publishing less.
It takes a lot of time to create 16 valuable and well-researched pieces of content per month. Without a strategy, it is also difficult to come up with interesting topics from the ether.
Surprisingly, 63% don’t have a documented strategy. This means that they use an ad-lib approach to come up with topics and ideas on the fly.
Although the spontaneity of some businesses is a good thing, it does not excuse poor content. Brands can eliminate these risks by creating a social media content calendar that is strategic and will produce high-quality posts.
Let’s now discuss how social media content calendars can be used to help you document your marketing efforts.
A Social Media Content Calendar is a must
You can organize your social media content with a social media content calendar. It will help you plan what and when to post.
This document will save you the anxiety of having to come up with the topic before it’s time for work.
One of the greatest benefits of creating and maintaining a social content calendar is:
1. Keeps you on track and organized
Not a reliable way to write your content topics is to use crumpled paper, post-it notes and random notebooks. It’s also likely to distract you from the most important things in a sea of ideas and other thoughts.
A content schedule will help you get a better understanding of your overall marketing strategy. This will allow you to align your posts with your email and social media marketing content.
It will also help you to fill in content gaps and keep you from missing a deadline or your content’s mark. ).
2. Great for Brainstorming
You will likely find new ideas when you start organizing content topics together with your team. This will help you choose better topics and allow you to reserve some for later.
You can monitor and analyze your audience’s feedback and engagement to gain valuable insight into their preferences that you can then apply to your content and adjust accordingly.
3. Keep Consistency
Content marketing’s three Cs might be consistency, consistency and consistency. To stay on the radar of your audience, you must offer them relevant, educational, and entertaining content every day.
Irregular posting leads to an out-of-sight-out-of-mind kind of scenario no matter how much your audience likes your writing efforts.
To keep track of things, you can use a social media calendar.
4. Keep Your Audience Involved
You can sometimes just wing it. But that won’t work long-term. You might forget to verify if the topic is already covered before you rush to publish it.
Your engagement can also be affected by randomly choosing topics that aren’t popular with your audience. A social media content calendar can help you spot these blunders and ensure that you only post relevant and fresh content.
5. It is crucial to stay in the know
It’s easy to forget important dates when you have such a busy life. It doesn’t mean you have to know every holiday or be alert for tomorrow being Canadian Thanksgiving Day.
You can use your content calendar to plan at least one month ahead. This will allow you to prepare promo posts, blogs, and social media posts in plenty of time so that you are always on top of things.
This approach is not only effective, but it also reduces stress. It allows you to take your time to create the best post possible for the occasion and not rush to finish.
6. Visibility across Departments
Successful companies align their marketing and sales departments to close 67% more deals.
A social media calendar is an extremely useful resource that will keep your teams on the right page. The sales team can view the plans of the marketing department and offer suggestions on how to address their audience’s needs more specifically.
Executives can also take a quick glance at the plan and determine if they are in line with the overall marketing plan. Transparency is key to enhancing your content strategy, and improving communication between teams.
7. Executes Your Social Media Marketing Strategy
Social media marketing and content are inextricably linked. An social media content calendar can help you identify the most successful pieces of content and use them for your paid social media marketing.
Your most valuable e-books and reports are the best. You can then use them to promote your message via paid Facebook ads, Instagram ads, and LinkedIn sponsored content.
It’s evident that Facebook’s organic reach has dropped to 6%, which means that paid advertising is essential.
8. Keeps track of your performance
Only if you track your metrics can you measure the success and effectiveness of your content marketing campaigns and overall marketing efforts.
It is also important to establish benchmarks. By paying attention to these numbers, your content will be easier to modify and refine.
Notable digital marketing agencies have recommended that you create a social media content schedule. You can see that their blogs and social media channels show they have one.
Plan A Social Media Content Calendar
Planning and creating content for any platform requires a lot of attention and time. However, strategizing and formulating social media content is an entirely different story. The following are key factors to consider when creating a social media content calendar.
- Each campaign’s goals are listed with crystal clarity
- Information about the social media platforms that you are targeting
- Prime times and days that you want to post on
- Use of call to actions
- Link to the visual and creative content
- No slots available for ad-lib posting
- Distribution of posts within a defined timeframe
- Advanced content plans for the entire month
- Different content types can be used to segregate
For your convenience, here’s a free template for a social media calendar.
Maintaining a social media content calendar requires extreme care. It’s not an easy task and you have so many details to consider. The hardest part is that you may need to change your posts or post something for a new event or trend.
An ideal social network calendar should allow you to see all of your planned and unplanned content. You should also be able to easily edit or reschedule it in case an unexpected circumstance arises.
SocialPilot’s social media calendar can be used to meet all your needs.
SocialPilot’s Social Media Content Calendar
SocialPilot is a master at social media management. It can do almost anything, whether it’s content scheduling or analytics. But the most distinctive feature that makes it so popular is its social media content calendar.
The View of your upcoming posts in a bird’s eye view is great for visualizing your social content strategy. All you need to do is click on the date and the post scheduler will appear for you.
It is easy to create posts for multiple social media platforms, schedule their publishing dates and times, or make edits directly from your calendar.
The best part is…
There’s no need to record posts manually in the calendar. After you schedule the post on SocialPilot it will appear in your calendar.
You get all the benefits and no worries about maintaining a social media content calendar. Management is easy!
Content creation is fun. However, you can’t do it right if you use an ad-hoc approach. It’s not a way to make a profit by brainstorming ideas for your next post. It can also hurt your content marketing over the long-term.
Aligning each piece of content with your overall branding and marketing strategy is key to success. To create a consistent schedule, you will need a detailed content calendar with each item.
Online, you can find many spreadsheet and excel templates. If you’re a new agency or SMB that posts frequently on social media, then a tool such as SocialPilot can help you keep track of all your content.
You will be amazed at its ability to grow your audience, produce top-quality content and distribute it well.
The post Why should you use a social media content calendar? SocialPilot first published this article.