A WordPress website that converts well can be the foundation for a successful online company.
The combination of landing pages and marketing tools can make the difference between surviving and thriving in today’s digital world.
This shouldn’t come as a surprise to anyone. WordPress has been used by many of the most respected brands in the world, such as Time, Disney, Bloomberg and Disney. WordPress and WooCommerce are used by more than 70 million ecommerce stores to connect customers with the products and services that they love.
WordPress’s growth is impressive and doesn’t seem slowing down. WordPress is used by more businesses every year to help them bring their business online. Many of these companies find the key to success is being able to create an automated, conversion-driven digital platform for marketing without the need to hire expert developers.
Business owners who invest in WordPress-powered digital market technologies have more options than ever to achieve best-in-class results for minimal cost. Learn how to maximize your WordPress project without spending too much on marketing and development services.
Five tips to make a WordPress website a success in 2022
These are the winning strategies used by the top digital businesses to make the most of their WordPress websites. These insights are equally useful for digital publishers, professional service providers, and ecommerce shops.
These five key tips will help you bring your business online in the right way:
1. You can create a website without any code
You don’t need a WordPress website yet? Then create one.
In the past, this was done by businesses with the assistance of a digital agency. The programmers used their HTML, PHP and CSS expertise to create a modern WordPress website that ran quickly and included all the features necessary to maximize conversion rates.
These projects can take several weeks and are expensive. While small projects can be as low as a few thousand dollars for small-scale projects, large, enterprise-ready WordPress deployments may cost ten times or more.
The WordPress platform is free and open-source 100%, but it has been hampered by high development costs.
Non-technical users can create fully customizable WordPress websites using code-free website builders. This leveled the playing field, allowing business owners to create fully-featured WordPress websites without having to hire an IT department.
is one the most popular and code-free WordPress website builders.
It is used by millions of entrepreneurs and web creators to create websites without having to write any code. It is used by digital agencies to simplify the website building process.
2. Popup forms that aren’t intrusive and easy to use
In today’s digital world, there are two types of popups: bad ones and positive ones.
- Bad popups interrupt the user experience and offer no real value to site visitors. They force them to close the popup window in order to access the content that does provide value. Some users may abandon the site and never return.
- These popupsoffer valuable opportunities at the time when users are ready and willing to convert. These popups are rare and business-building. They improve user experience and increase conversions.
Only users who are about to convert to WordPress will see popups from the best and most-converting WordPress websites.
These could be people who have read two to three blog posts or who just signed up for your email list and are eager to read more.
Popups are not a common tool for marketers. Many landing pages and websites trigger disruptive ads the moment you load them. You won’t make any sales if you spend too much time setting up popups.
Popup builders are a great tool for WordPress website owners to target users based on a variety of configurable events. Popup forms can be displayed only to users who are primed to convert and you can give them the extra push they need to become long-term customers.
3. YouTube embeds: Rethink YouTube for presenting videos
Video content is one of today’s most effective marketing formats, but it’s also one that many people don’t understand. Video content can be harmful if it isn’t used correctly. Very few WordPress website owners are able to optimize their pages for video content.
Video is a highly engaging medium but it can also be expensive, especially when you consider the bandwidth. Uploading a video directly to your WordPress site will severely limit the number of people who can view it and access its content. Website performance can slow down if too many people are trying to view your content simultaneously.
Video embedding is the simple solution to this problem. Video embedding allows you to offset bandwidth costs and ensures your website is accessible by large numbers of users.
YouTube is the most used video hosting site for this purpose. However, that doesn’t make it the best. YouTube supports embedding because it wants to get users to leave your site and go to YouTube. YouTube will show ads and suggest videos that may be of interest to users.
Vidyard professional video hosting software allows you to keep your visitors on your site and analyze the viewer data to improve your marketing strategies. Video content that keeps your customers focused on your products and services will increase sales.
4. Secure your investment with SSL
Every major web hosting company has recommended for years that public-facing web pages use the Secure Sockets layer (SSL) protocol. WordPress is no exception.
SSL technology was not recommended for websites hosting private content, sign-in pages or credit card transactions. Cybercrime is a growing threat.
SSL technology is extremely complex and beyond the scope this article. However, the URL is the best way to determine if a website is SSL-enabled.
- “http ://”is a protocol for non-SSL, unsecured websites.
- “https ://”” is the protocol to secure websites using SSL.
This extra “s” is crucial. This ensures that your website is secure and can be interacted with by visitors.
Without SSL, cybercriminals could hack hardware routers at global datacenters, hijack millions of hosting servers (including yours), and force visitors to run cryptocurrency-mining scripts every time they access your website.
This isn’t an imaginary scenario – Coinhive has done this for years. SSL protects users against crypto-jacking, ransomware and many other threats.
5. Integrate with sales enablement software
WordPress is more than a web hosting platform. WordPress is a platform that allows you to integrate your website with many third-party tools. You can connect your WordPress website to high-performance, automated sales enablement tools for deep insight into all aspects of your online business.
These tools connect marketing and content technologies to your sales cycle. This allows you to track users’ behavior and gather data that can be used to improve your sales results.
Integrating these tools into your WordPress website will optimize conversions at every stage of the sales cycle, since it is the base of all your digital marketing tools.
Highspot and Seismic are sales enablement tools that allow you to spot and fix inconsistencies in your marketing messages. It allows you to create new content, distribute it to users effectively, and help them move through the sales funnel.
Integrating sales enablement tools into your WordPress website will allow you to create customer-facing assets that can generate sales quickly, efficiently, and decrease the cost of customer acquisition, while increasing conversions over time.
Elementor allows you to build a WordPress website and optimize it for conversion
WordPress is a powerful platform that allows you to launch highly tech-enabled marketing campaigns. It provides all the integrations and technologies that business owners need to take advantage of today’s digital marketplace. Integrate conversion-ready technologies right from the beginning to make the most of your WordPress installation.
Elementor’s intuitive drag-and-drop interface makes it an ideal platform for WordPress-driven marketing efforts. You can now create a high-converting WordPress website with best-in-class sales technology without having to hire a developer team.
Scoop.it Blog published the article Top 5 Tips to Create a Converting WordPress Site in 2022.