Buffer is determined to help small businesses grow their brand on social media. We’ve seen so many amazing companies as a result. We wanted to share our top picks as we close out the year.
You might be wondering how they were chosen. We love brands that:
- Created a strong brand identity: The best brands make sure that everything, from their products to social media content to community engagement, is consistent with a unified brand strategy. This includes logos, packaging and product photography. It also includes the values and voice of the business. Here’s some advice to help you create your own brand.
- Aim for a higher purpose:Buffer loves businesses that are committed to making a positive difference in their communities and the wider world. This is what consumers also like, it turns out. A study found that customers are four times more likely than others to purchase from brands with a mission. These brands give back in a variety of ways, including donating with every purchase, offering job training and free education, as well as elevating marginalized voices.
- Keep a strong social presence. Regular social media activity is crucial to being a top-of the mind brand. These companies also keep the great content coming. We know how difficult it can be to create consistent, high-quality content. Here are some tips.
These 21 brands have impressed us and will help you create a memorable brand that will grow your business in 2022.
21 Small Business Brands We Love
1. The Peony Collective
This female-owned business is dedicated to helping women entrepreneurs improve their Instagram skills and grow businesses. The Peony Collective’s Instagram account contains inspiring advice to help female founders overcome difficult entrepreneurial times and remain focused on their goals.
2. Freres Branchiaux
Freres Branchiaux, a family-owned business, makes eco-friendly candles. Freres Branchiaux has a customer recycling program and donates 10% to homeless shelters. They also have a joyful, meaningful social presence.
3. Made with Local
This food supplier sources ingredients from local farmers, and partners with an organization that assists people with intellectual disabilities to find work. We also love their food photography.
4. Askinosie Chocolate
Askinosie aspires to create the best craft chocolate in all of the world. That’s only the tip of the iceberg. They offer followers a behind-the scenes look at their direct trade and farming practices. In addition, they show how Chocolate University helps communities around the globe.
5. Paynter Jacket Co
Paynter founders insist on not producing more waste. They release only four jackets per year, despite increasing demand (which was achieved by building in the public), and they recycle any fabric and water that they have left over.
Partake snacks are delicious and easy to eat for children because they don’t contain any of the eight top food allergens, GMOs or preservatives. Partake’s partnership with the Food Equality Initiative helps families in need to have healthy food.
This personal care company helps people deal with their sweat. Hiki partners with Sad Boys Club and Sad Girls Club to help stigmatize mental health. They also make sure to spread positive messages about mental health through their social media channels.
The Omson sisters, Vietnamese-American sisters, are celebrating and elevating Asian American communities by introducing authentic Southeast Asian and East Asian flavours to every kitchen. These flavor packets are even more tempting because of their bold branding that is visible on their packaging as well as their Instagram account.
Wonderpuff was founded by the Morins during a time of increased social unrest in America. They wanted to be a leader with love and bring joy (and glitter!) to the world. Wonderpuff’s platform aims to support and promote others, particularly Black, Muslim and female voices.
KANKAN places soap and other personal hygiene products in a can to reduce single-use plastics. The Instagram grid is almost as inspiring as the mission.
11. Bedding Threads
Wow is all we can say. bed threads has one the most beautiful social media accounts we have ever seen.
12. Uncle Bobbie’s Coffee & Books
This bookstore and cafe owners wanted to provide a place for people from underserved areas. The perfect combination of books, community and causes is what their social media does.
The children’s boutique is all about making children feel at home, regardless of their background, ability, or culture. The events include story time and dance classes that allow children and parents from all walks of the globe to come together in a safe environment.
14. Sh*t That You Knit
They are cozy, warm and attractive. These products are handmade in Peru by working mothers. The company also donates “Knit Kits” to young adults undergoing cancer treatment.
15. Ground Up Nut Butters
Every adorably packaged nut butter is the result of a womxn who has overcome adversity. Ground Up offers a six-to nine-month training program for employment to help them gain skills and get on to the next stage in their career.
These combs are more than just a hairstyle tool. These combs are a symbol of Black culture, history, and solidarity. You can also find them on their social media platforms.
Kiramoon’s skin care products are free of harmful ingredients and reduce mental health stigma. Bring Change to Mind, a non-profit organization, receives a portion of each order.
Jungalow home decor can bring joy to your life and help to save the planet. The company has so far planted nearly 77,000 trees! Jungalow’s distinctive, bold and colorful designs are instantly recognisable and memorable.
19. Red Bay Coffee
Red Bay Coffee founders are passionate about two things, high-quality coffee as well as radical inclusion. They ensure that their farmers are paid fair wages and also hire people of color, disabled, and those who were previously incarcerated.
20. inkWELL Press
Planners and accessories by inkWELL help you stay organized. InkWELL regularly donates its products to schools, women’s shelters, residential treatment centers, and other organizations.
21. Raven Reads
These boxes contain books and gifts that were created by Indigenous entrepreneurs and authors. It is their goal to raise the profile of Indigenous cultures, histories and voices through the products they sell as well as the content they post online.
You want even more inspiration to grow your business in 2022? The latest episode of Buffer’s Small Business, Big Lessons podcast is now available.
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