On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on the relative importance of:social media marketingcontent marketingemail marketingblogs/newsletterslive stream videopodcastsDiscorddirect mailinfluencer marketingonline customer service/customer experienceDirect to Consumercrypto … [Read more...]

It can be exciting to launch a website, but also stressful. Even small problems that may arise during a launch can have huge consequences. Lost leads can be caused by forms that aren't working. Users can be frustrated by slow loading times. The 88% of online consumers who have had a negative experience with your site will not return. It's easy to overlook important steps when launching a … [Read more...]

You are likely experiencing cart abandonment if you are reading this. Emails from abandoned carts can be used to recover sales lost, so you are looking for examples to inspire your strategy. If this is you, you are in the right place. This blog post will cover everything you need about sending abandoned cart emails. We will be looking at abandoned cart emails by top brands and discussing … [Read more...]

You want to increase clicks and sales through your email marketing. It is time to get started with countdown timers. Emails can include countdown timers if you need to instill FOMO and urgency in your audience. You don't want every email to be covered in ticking clocks. But, evidence suggests that countdown timers can work well when used sparingly, at the right times. We analyzed over … [Read more...]

Each winter for the last few years I have worked myself sick. Literally, sick. I’ll give you an example. In the fourth quarter of 2020, I was fully booked when a client came to me and said, “We have money left in our budget for a special project. We’ll give you $40,000 but you have to get it done in the next six weeks.” This was going to require a crazy effort. I discussed the situation with my … [Read more...]

Volusion is constantly improving our platform for merchants. We do this behind the scenes. Last year, we launched our Avalara Tax integration and Premium Checkout feature. We also have backend microservices. Today, we are happy to announce that we will release a new round UX/UI enhancements for the Admin interface Monday evening. This will give our merchants a better experience in managing … [Read more...]

We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Continue reading to find out how Halo Headband achieved success with their online shop (via Paul Ketchen and Partner). What motivated you to open your online shop? My partner and me invented a headband for running and cycling that draws sweat away from your eyes. Our SweatSeal technology … [Read more...]

You'll be able to sell more products if your product is less expensive. This is not always the case. According to Vanderbilt Owen Graduate School of Management research, some consumers consider price to be a good indicator of quality. Consumers could associate your brand with low quality products if your prices are low. This could lead to lower sales. JCPenney, a US retailer, saw its sales … [Read more...]

Your CTAs (calls to action) are the most important parts of your copy. CTAs are the key to guiding users through your marketing funnel and giving them clear instructions as to what they should do next. CTAs are crucial for converting leads into profitable conversions. It is so important to have your CTAs correct. You should take the time to optimize them in terms of text, color, positioning and … [Read more...]

I recently had an interesting question from an interviewer. Perhaps my answer can help you … You’ve worked with many renowned global clients over the years. What are the most common mistakes you see marketers make when planning and/or executing their strategies? In most companies, marketing is iterative. We try to do a little better each year with our SEO, digital ads, content, etc. But our … [Read more...]