Blog content is everywhere on the internet. It’s not a secret. Over 525 million blog posts have been published, edited and published this year. We are only a quarter of our way.
It’s not surprising that blog posts can vary in quality due to the sheer volume of them.
Some posts provide high-quality information and cite educational sources. Others offer depth to a topic so that you don’t feel guilty about downloading the post. Some posts are less captivating than others.
Apathy writers can lead to lower quality content, but not all. The perfect storm of low-quality content is created by time constraints, tight deadlines, and limited resource.
How can you quickly create high-quality content and escape the storm?
This article will answer this question and offer ten tips to improve the quality of your content, without having to spend a lot of time or effort rewriting it.
High quality content: What it is and why it’s so important
Before we dive into our web content creation strategies, let’s first define quality content. Everybody has their own definitions of engaging content. However, the general rule is that high-quality content should be:
- Clear = it’s simple to follow and easily accessible for most readers.
- Relevant= It includes all information relevant to the topic, and doesn’t devote large chunks text to tangents.
- Natural and humanlike It doesn’t appear like it was written using Artificial Intelligence (AI), but the writer’s tone and conversational style make it look normal and conversational.
While many digital marketers, bloggers, copywriters and copywriters have good intentions, they often choose quantity over quality when crafting content strategies. This is a mistake.
A low-quality article can be a sign of lack of professionalism and bores people. It also turns off potential customers. A poor post will make it difficult for someone to find out more about your work, let alone your sales funnel.
Although you might think that bloggers post regularly, you may be surprised at how often they produce content.
In September 2021, research on 1,067 bloggers revealed that only 45% of them post once a week or more than once a month. Only 13% of bloggers post several times per week and only 2% post daily.
The internet’s most prolific content creators post very little. Barely Sociable, a YouTuber, posted seven videos last year. However, he still gets over a million views per month. LeMMiNo is a channel that presents documentary-style videos. However, it has posted only twice and still receives over three million views per month.
It doesn’t matter how often you publish content, as long as it is quality content. To stay in people’s minds, you don’t have to publish new content every day. They will remember you if they enjoy your work.
10 ways to improve content quality
It’s easy to tell you “write good content,” but it’s much harder to actually do that, especially when you’re under time pressure.
If you’re short on time, these are ten quick ways to improve the quality of your blog posts.
1. Create a compelling headline and meta description
David Ogilvy, a British advertising executive (known as the “Father” of Advertising), wrote in his book Confessions that the headline is worth eighty cents. He also notes that the body copy is read by five times as many people as the headline.
The message is that the headline is what makes an article stand out, regardless of whether it is a personal story or a news article. Your headline won’t grab people’s attention if it doesn’t grab their attention.
You can also quickly refresh a blog post simply by changing its title.
To create clickable headlines, you need to incite curiosity. What headline would you click? “I tried 30 French cafés in 30 days, and here’s what it was like” or “My France trip 2022?”
Also, great headlines can be:
- The maximum length of the text is 75 characters.
- Description of the content of the article
- Light on adjectives
A 160-character meta description is a must for any great headline. Write a summary of your post, add your primary keyword, and you will have a description that will attract people to your content marketing.
2. Sharpen your writing
To improve the quality and readability of your content, you don’t have to write it from scratch. To improve the readability of your article, you can make small changes.
You should look for:
- Passive Language. passive language frames the sentence’s actor in the role of the recipient of an action (like “the horses walked by her” instead “she walked beside the horse”). Passive language that is too vague or difficult to understand can cause people to lose interest.
- Purple prose. purple prose is an ornate, flowery language which distracts people away from the meaning of sentences.
- Use too many adjectives. This can make your article appear less polished.
- Chunky sentences. People lose focus when they read chunky sentences.
- Words without a purpose. They distract from the more important points.
Grammarly and Writer.com are two writing tools that can help you quickly improve your writing. The Hemingway App, another tool, can help you identify confusing and complicated sentences in your text. These tools are easy to use: simply copy your content and then edit the suggestions of the tool.
3. Optimize your content to be found on search engines
You can increase the views of your post by using Search Engine Optimization (SEO) if Google Analytics shows that it isn’t drawing in a lot more organic traffic.
Select a primary keyword that is popular and has little competition to optimize your article. Next, add the target keyword to your introduction and headings.
Also, you should:
- Keywords that are conceptually related can be used with Latent Semantic Indexing keywords (LSI).
- As H2s, add some of the questions from Google’s People Also Ask section to your article
- Google Images will rank your images if you give them alt-text.
- In your article, link to high-quality sources
You can use SEO tools such as Clearscope, Frase and MarketMuse if you don’t wish to optimize your content blindly. You can also optimize your WordPress post with plugins such as YoastSEO and RankMath.
4. Make your content unique
People won’t click on your article if it reads the same as all other articles on the topic. This problem can be fixed by adding original content to your article.
You could include a fresh perspective or new point of view on an existing issue. You could, for example, include quotes or perspectives from industry experts.
You could also make your content delivery method more unique. For example, you could add a short video with a QR code to your article, or supplement it with a downloadable template, topic cheatsheet, or both.
ZomaSleep, a mattress and bedding company, is a great example of how creative delivery can look. This is an example of how ZomaSleep uses infographics to deliver much of the content in the post “Not Enough Time in the Day”: Exploring How Busy Sleep Schedules Affect Americans’ Sleep.
5. Create a compelling introduction
While rewriting your entire blog post could be time-consuming, rewriting the introduction should only take a few moments.
These few minutes are worth it. Databox research shows that between 3 and 5 minutes per blog post is what blog readers spend on average. Engaged people spend more time, and the “thing that gets them excited” is often the introduction.
A hook is the key to a great introduction. A hook can be a question or statistic.
Once you have captured the attention of the audience, tell them what the article will teach them. Lance Beaudry, Avalanche Creative, explains that this short summary will convince them why it’s worthwhile to stay.
These are just a few more ideas for great introductions.
- Keep your introduction under 150 words
- Use no flowery language
- A table of contents can be added
- Tell readers why you believe the article is important
To get you started, here’s a intro that I love from an article on discounts for teachers by donpayfull.
6. Carefully format your article
Did you ever click a social media or blog post only to find that the entire content was contained in one paragraph? If the author was fortunate, you may have continued reading or clicked “back” to stop.
It is crucial to keep people interested and on the page. Use it carefully.
Your title should be presented as an H1 and all main points should be supplemented with H2s. All subpoints must be H3s, H4s, and H5s should follow. You should not mix the title hierarchy. Adding H4’s in a section that does not have an H3 to your article will make it feel strange to readers.
Formatting your paragraphs should be done carefully. Keep each paragraph under 80 words, keep sentences brief, and make sure that each sentence is not monotonous.
7. Add visuals
Your blog post doesn’t have to be just text. Visuals are equally important. Visuals can grab people’s attention and help them understand complex concepts. They also make your article visually appealing.
With the visuals that you add to articles, you can be really creative — think infographics and charts, gifs tables, diagrams, and illustrations.
It is important to know your industry. You could, for example, embed an Instagram post in your article if you were writing content on a topic related to social media.
You could also add images of people performing the exercise if you were writing content about it. StretchZone included images of people doing some of the stretches in their article, “How Isolated Stretching can Benefit You”. This was smart, because it is easier to mimic a stretch if you can see how someone does it.
8. To strengthen your points, use statistics and data
Recent statistics can be a great way of freshening up your content and proving that you are a subject matter expert. Your article will be more popular if readers can see reliable, high-quality sources.
It is much easier to add statistics than you might imagine. Statistica and industry reports are good places to start looking for data. You can also read articles by industry experts. You can also refer to the Wikipedia reference section for the topic of your article.
Look for statistics that are less than five years old, and come from a reliable source. Your target audience should be considered. For example, if you write for a UK-based audience, statistics from the US will not apply.
9. High-quality sources should be cited
You can draw on expert opinions to help you find statistics and data for your topic.
These are just a few ideas for sources that you could add:
- Recent studies have revealed some interesting findings about your topic
- Extracts from industry experts’ speeches
- Books Quotes
- White papers: Key points
- Examples of examples given in speeches or other blogs
You will get the best results if you include a link to every source that you used. This will allow readers to find the source, if they wish, and also ensure that you don’t upset your sources. ).
10. Give the reader an incentive to continue reading
Make sure you make reading your article enjoyable and interesting.
Avoid boring the reader with long paragraphs and dry language. You should spice up your paragraphs by adding humor, depth, and friendly tones that keep people entertained. It doesn’t matter if you speak like a comedian, or use everyday conversational language.
Also, consider the User Experience (UX) of your website. Make your website mobile-friendly and attractive with simple fonts. Use accessible colors.
If your website is slow, you should speed it up. Your site should load in 3 seconds or less. 53% of visitors will leave if it takes longer.
Make your blog post shine
To make a blog post great, you don’t have to spend hours reading it. You can improve the quality and value of your work by changing the introduction, headline, formatting, and writing.
You can also give your article a new face by adding relevant, new content. You can add visuals, statistical data, and links to high-quality resources.
Good content creation is all about the details. Make sure to pay close attention to these details.
Scoop.it Blog published the post 10 Quick Ways to Improve Quality in Your Content.
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