Imagine the scene: You've spent countless hours searching for the perfect fringed moccasins. You are thrilled and click through to the product page. Now you can add to your bag. Then disaster strikes: they are out of stock. Online shoppers have become all too familiar with this scene in recent years. According to Adobe Analytics, a perfect storm of supply disruptions and surge demand … [Read more...]

I’ve been in marketing for many years and I’ve seen such upheaval over the decades. But I can make a case that an all-time Top Five issue in our profession is the emerging collision of civil activism and marketing. The reason is simple. In the not-to-distant past, a marketing strategy was forged through economic, competitive forces. But today, it’s undeniable that politicized trends of civil … [Read more...]

Let's get real. The sheer number of available marketing technology tools is overwhelming for every marketer. Which are the top automation platforms? What is your prescriptive analysis? Are you using the right technology for increasing the effectiveness of your social media campaigns? Did you know that AI can also do this? The Martech 5000 Supergraphic is a famous graphic that represents … [Read more...]

Trader Joe’s is an iconic American business. It’s cult-like. I know people who will drive far out of their way to visit these stores. They are so popular they are nearly on the level of a local tourist attraction! Here is a typical comment from my friend Sunshine Woodyard:I’m obsessed with Trader Joe’s, I picked where to buy a house based on proximity to one. I need to back up here and mention … [Read more...]

Are you overwhelmed by the idea of creating a comprehensive content strategy? Are you unsure about the ROI of your content marketing efforts? Are you feeling stretched by the constant publishing tasks? If you answered "yes" to any of these questions then you are not alone. It is probably time to look for a content writing agency. The truth is that outsourcing to a content agency can seem … [Read more...]

You need to have a solid content strategy to reach your target audience in today's digitally crowded marketing environment. Here's why: Your content strategy is what makes you brand visible in search engines. It allows the right customers to find you at the perfect time, and gives them the best user experience. This guide will provide information on the steps to create your content … [Read more...]

Your small business may have tried many different marketing strategies over time. Sometimes, however, small business owners overlook opportunities to improve their marketing, which are right in front them. For example, their point-of-sale system. Your POS system can be a very effective marketing tool. Small businesses have tried many different marketing strategies and POS systems to discover … [Read more...]

What is it like to be a prominent B2B marketing expert? Although opinions may differ, most marketers agree that there is one thing they all agree on. It has nothing to do education or qualifications. B2B marketing professionals are known for sharing their valuable insights with others. They share their ideas online and offline, wherever others are interested. What gives B2B Marketing … [Read more...]

Valentine's Day... the day of love. Or, better yet, the day to gift your partner, your BFF or your dog. According to The National Retail Federation (NRF), the average American consumer expected to spend $164.76 last year on gifts, which amounts to $21.8 billion in Valentine's Day spending. There's no reason to stop them this year. These nine Valentine's Day email templates will help … [Read more...]

You've likely noticed a decline in organic reach for B2B social media managers in recent years. It's easy for organic campaigns to fail to reach your followers due to the constant flux of algorithms and paid content. This is a disconcerting fact, but there are ways to counter it. These are five hacks that can help you increase your company's organic reach on social media. 1. Learn the Best … [Read more...]