What is it like to be a prominent B2B marketing expert?
Although opinions may differ, most marketers agree that there is one thing they all agree on. It has nothing to do education or qualifications.
B2B marketing professionals are known for sharing their valuable insights with others. They share their ideas online and offline, wherever others are interested.
What gives B2B Marketing Specialists credibility?
All of the top B2B marketing experts have significant experience.
Each of them has been responsible for their own projects. They have had to test different concepts, analyze the results and implement best practices.
These B2B marketing experts have maintained consistency and relevance in spite of the changing circumstances. As with any content marketing strategy, it is just like any other brand.
They take care to manage their brand. They create a LinkedIn marketing strategy to market themselves and their content.
They used the Covid-19 pandemic to inspire them and make changes in their ways of sharing what they know with a digitally connected world.
Marketing Influencers are a team player who is consistent
These B2B Marketing professionals have increased their followers and influence during difficult times through sharing their successes and helping others. It was as simple as a commitment to share regularly.
The insights shared by top B2B marketers offer an unmatched value.
They are pioneers in their field.
These influencers are the most proactive and aware of this shift in digital media. These marketing professionals have adjusted their approach to sharing their knowledge with other marketers and future marketers.
Social media is one tool – but they start with platforms they own
These B2B marketing professionals are keen to make use of digital platforms. Social media platforms like Twitter, Instagram, and TikTok are becoming a vital part of our society.
Many of these influencers started with their blogs or websites. They don’t “build their home on rented land”, as Joe Pulizzi, a B2B Marketing expert, would suggest.
Their presence on social media has made them stand out from other marketers because of the efficient way they use their platforms to spread information.
They don’t depend on social media for marketing results or business growth.
One of the most distinguishing characteristics of top B2B marketers, is their willingness to learn and share their knowledge with others.
Marketing Influence and Storytelling
Ann Handley once stated that marketing success is about making your audience the hero of your stories.
They are always testing out new stories, making better jokes, and developing new ideas. They ensure that their media and content are up-to-date and relevant to changing marketing trends.
They don’t just make it about themselves. They are a first-class audience!
Learn from the best if you want to be successful. Follow these B2B Marketing professionals. If you want to be an expert in your field, learn from them and copy their methods.
These are our top picks for B2B marketing influencers
Ann Handley is the Chief Content Officer at MarketingProfs.com. This website is one of the most valuable online resources for marketing skills development. She is an expert in creating and managing digital content that builds relationships, for individuals and businesses.
Joe Pulizzi founded Tilt, which is a community for content creators and entrepreneurs. He is also the founder and CEO of the Content Marketing Institute, which was sold to UBM in 2005. Many consider him to be the father of content marketing.
Jay is the president and CEO of Convince & Convert strategy consulting firm. He is also a frequent contributor to marketing platforms and websites online. Baer is a highly sought-after keynote speaker and New York Times bestseller whose expertise lies in marketing and sales.
Michael Brenner, the former VP for Digital Marketing at SAP is now the CEO of Marketing Insider Group, a fast-growing content marketing agency. He is also the author and editor of The Content Formula and Mean People Suck. Michael loves helping smaller companies, SaaS startups, and larger brands to grow their businesses through content marketing.
Velocity Partners’ co-founder and creative director Doug Kessler, is a digital marketing firm that focuses on strategy, branding, demand generation and content marketing. He is refreshingly open about not only content marketing but also politics and global issues.
John Hall is co-founder and president at Calendar, a time and scheduling app. Relevance is also his strategic advisor. Relevance helps brands to differentiate themselves online and lead their industry. You can book him to speak at your event here. Also, you can read his best-selling book, “Top of Mind”.
Ardath Albee, a B2B Marketing Strategist, has extensive speaking, writing, workshop, and workshop experience. Marketing Interactions, Inc. is her company’s CEO. She is also the author of eMarketing Strategies to the Complex Sale. Ardath has worked at companies like Teradata, Adobe, and Cisco.
Douglas Burdett, a founder of a marketing agency, is also a Madison Avenue adman and U.S. Army artillery commander. He hosts The Marketing Book Podcast and interviews new authors each week. He has interviewed over 225 people and read every book on the podcast.
Pam Didner, a digital marketer, speaker, and writer in the tech and marketing field is highly skilled. She assists her clients in turning content into sales effectively and efficiently. She is the author of two books: Global Content MarketingEffective Sales Empowerment and The Modern AI Marketer.
Nancy Duarte, a communication expert, has been featured in almost every major magazine. Duarte, Inc., her firm, is responsible for some of the most powerful visual messages in culture and business.
Carla Johnson is a keynote speaker worldwide, an author of over 10 books and a well-known marketing and innovation strategist. She has lived, worked and studied on five continents and has partnered with top conferences and brands to help thousands of people rethink their work and make a difference.
Andrew Davis is one the most memorable keynote speakers you’ll ever see. He has written many books, including Brandscaping, Town Inc. and Digital Marketing Growth Hacks. He also regularly posts podcasts about The Loyalty loop!
She is the General Manager of CMI and oversees all digital and event operations. She was previously the VP of Content Marketing at UBM, where she provided strategic guidance on content creation, optimization, audience engagement, go-to market platforms, and content development for clients in technology.
Tribal Impact was founded by Sarah Goodall, a company that specializes in employee advocacy and B2B social businesses. She has been involved in B2B marketing for over 20 years, and most recently managed social business in Europe, Middle East, and Africa for SAP.
Robert Rose is a highly sought-after consultant, author, keynote speaker and one of the most respected experts in digital marketing and content strategy. Robert Rose and The Content Advisory have been working with over 500 companies for more than 12 years. This includes 15 of the Fortune 100.
Tim Washer worked for 20 years at Accenture, Cisco, and IBM. He mostly faked interest in conference calls. Moonlighting as a comedian/actor on SNL and The Late Show allowed him to use humor in order to humanize some the most boring brands in the world. He uses laughter to get attention for companies, show empathy, build relationships, and present a compelling case to B2B technology audiences about topics like the Internet of Things (or mainframe computers), where the comedy is written itself. Tim’s comedy reel.
He is the Digital Marketing Evangelist at Google and a passionate teacher. His perspective is shared frequently via multiple channels, including a weekly newsletter (The Marketing Analytics Intersect), bi-monthly blogs (Occam’s Razor), and two best-selling books (Web Analytics: An hour a Day and Web Analytics 2.0) that have been translated into more than a dozen languages.
Simon is perhaps best known for his first TED Talk in 2009, where he popularized the concepts of the golden circle and thew power WHY. He has also authored (global bestsellers) Start with WhyLeaders Eat lastTogether is BetterFind Your Why, and The Infinite Game.
Marcus Sheridan, a remarkable keynote speaker, is known for his ability to engage, motivate, and excite live audiences. Forbes named Marcus one of 20 “Speakers you Don’t Want To Miss” in 2017. Marcus is also the author of “They Ask, You Answer” and has been featured in The New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and many other publications.
Juntae deLane, founder of Digital Branding Institute and Sr. Digital Brand Manager at the University of Southern California is also the principal consultant for DIGITAL DELANE. He is a frequent speaker in support of digital branding. Juntae is not only the author of The Digital Branding Blog, but also shares his expertise via his podcast, “The Digital BrandingPodcast.”
Gini Dietrich is founder and CEO at Arment Dietrich. This integrated marketing communications company specializes in integrated marketing communications. She is the author Spin Sucks, coauthor of Marketing in the Round and cohost of Inside PR. She is also the Spin Sucks Pro founder and the lead blogger for Spin Sucks.
Christopher S. Penn is an expert on analytics, digital marketing and marketing technology. He also has a background in data science and machine learning. Before co-founding Trust Insights he was responsible for the marketing of several startups that had a 100% success rate in exiting the financial, SaaS, and public relations sectors.
Deanna Ransom serves as the Executive Director for Women in Revenue. She is a brand and revenue innovator, business transformation leader and storyteller. Her passion is for diversity, equity, inclusion, and empowering women to achieve their full potential.
Tequia Burt, the editor-in–cheif of the Linked Marketing Solution Blog, is also the founder and CEO at Content[Ed. , is a veteran writer and editor with over 15 years of experience in the B2B marketing industry.
Oli Gardner, co-founder of Unbounce, is a global thought leader in digital marketing, conversion optimization and user experience. He has worked in software development, graphic design and interaction design for over 20 years. His core discipline, marketing optimization, is also what he has done.
Lauren is Winning by Design’s Managing Director. She helps SaaS companies in growth stages scale. Lauren is also a co-founder of Women in Revenue and a board member and advisor for many organizations. Lauren has been an industry leader for her entire career, having worked in agencies like Babcock Jenkins and Annuitas as Chief Revenue Officer. She currently serves on the board.
Andy Crestodina, a co-founder of Orbit Media and the Strategic Director is an award-winning web design firm in Chicago. Andy has been providing web strategy and advice for more than 1,000 businesses over the past 16 year.
Tracy is Alation’s Chief Marketing Officer. She is one the 15 most influential women in B2B marketing and a B2B demand marketing game changer. She is a best-selling author in the area of sales and marketing alignment, and she was a founder of Women in Revenue. She has a BA in Marketing from the University of Michigan.
Carlos Hidalgo, co-founder of Annuitas B2B marketing agency, has reinvented himself as a Life Designer Coach. He helps people and their teams establish healthy boundaries to achieve balance and success in their relationships and work. He is an advisor, speaker, marketer, consultant, and author.
John Jantsch, a small-business marketing speaker and consultant, is the bestselling author of Duct Tape Marketing. He also has The Referral Engine, The Self Reliant Entrepreneur and The Ultimate Marketing Engine. John has been blogging about small business marketing and b2b marketing for as long as anyone.
Tyler is the head of Vidyard’s marketing department. He is a passionate content marketer, storyteller and storyteller who loves creating extraordinary customer experiences. He was previously the Global Alliances and Business Development Manager at BlackBerry.
Backlinko is a website that specializes on SEO training and link-building strategies. It was founded by Brian Dean. Brian has been a contributor to many high-profile online marketing portals. He is known for being the best source for quality link building techniques.
Jon is a thought leader and entrepreneur in marketing. Demandbase is the world’s leading account-based marketing platform. He is the Chief Marketing Officer at Demandbase. Jon was previously the founder and CEO of Engagio, which was acquired by Demandbase. He also co-founded Marketo, an industry leader in marketing automation.
Forbes’ Top 20 Women Social Media Influencers is Lilach Bullock. Her title as the #1 Digital Marketer was awarded by Career Experts and she was named the top Social Influencer of Oracle. She is very active on social media and uses her profiles to link to her many blog posts.
Michele Linn, founder of Linn Communications, is a pioneer in content marketing since 2010, when she joined Content Marketing Institute as their first employee. She has written extensively about content marketing and used these principles to build CMI into a multi-million dollar company.
Marissa is the Senior Marketing Director at PROS. She has a proven track record in digital marketing, multichannel marketing, social media advertising and content development.
Tamara McCleary, an internationally known expert in relationships, influence, and conscious business is Tamara McCleary. Tamara is an IBM Futurist. She gives keynotes and workshops about Conscious Business and Social Influence, Women’s Empowerment and Marketing to Millennials, Women’s Leadership and Diversity.
Danielle Guzman, Mercer’s Global Head of Social Media, is Danielle Guzman. She is an experienced financial services and insurance professional who has extensive experience in leadership roles that include product development, marketing, customer insight, and training. Her experience includes multilingual, multicultural and international work.
Melanie Deziel, the Chief Content Officer at StoryFuel and the author of “The Story Fuel,” a best-selling book on marketing and business communications, is a content strategist and consultant who has received multiple awards in advertising and marketing. She is a frequent traveler and educator, educating journalists and students about the importance of native advertising and branded contents in a business’ overall strategy.
Tom Pick assists B2B technology clients to increase their online visibility, credibility, as well as business success. Clients of all sizes have benefited from his expertise in SEO, search engine marketing, content marketing, influencer marketing, and social media. His Webbiquity B2B Marketing blog covers B2B lead generator, web presence optimization and social media.
Seismic acquired Kyle’s former company Lessonly. Kyle is now SVP Marketing. To drive revenue at Lessonly / Seismic, he applies the lessons he learned at a venture capital company, an IPO, and an acquisition by one the most powerful software companies in the globe.
Katie is a keynote speaker and a PR and communications consultant. She also works as a startup CMO and SaaS entrepreneur. Katie is also a B2B “Director Of Buzz” and is currently working on “Woke-Washed,” which will be a book and documentary about the intersection of marketing and social movement.
Rand is an entrepreneur, digital marketing expert and SEO expert. Rand is the author of “Lost and Founder” and cofounder of SparkToro. He was also the CEO and founder of MOZ, the most popular SEO tool on the market. Many B2B marketers were able to understand the importance of SEO thanks to his whiteboard Friday videos.
Jay Acunzo is a comedian, speaker, author of “Break The Wheel”, and podcaster. He travels around the globe and posts on Instagram to inspire creative people. His humor is guaranteed to make you think about your work and why.
Michaela Alexis speaks on topics related to personal branding and social media, especially LinkedIn. Michaela co-authored Think Video, a video marketing book. She appeared on the first season of Amazon Prime’s “The Social Movement”, and was made an official instructor for LinkedIn Learning with her course “Grow Your Business with LinkedIn Pages”.
National public speaker, networker, and entrepreneur with over twenty years experience in marketing, social media and digital consumer content. Jacquie is the founder of the Online Platform Institute, and hosts the weekly podcast Platform FM. She speaks to digital media entrepreneurs about simple and powerful media strategies for growing and monetizing an online platform.
Michael is a marketing strategist and brand designer who has won numerous awards. He also has extensive experience creating memorable customer experiences and impactful marketing strategies. Leader of world-class organizations who believes that leaders must possess a growth mindset. They should project it onto their team to create clarity, energize, and maximize their team’s diversity.
Jason Miller, a former marketer at ActiveCampaign and Microsoft, is now the Marketing Director at CreativeX. He is the author of “Welcome To The Funnel”, and can be seen at top marketing conferences all over the world and on podcasts.
Nancy Harhut is passionately interested in the influence of behavioral science on marketing. She is an Online Marketing Institute Top 40 Digital Strategist, Social Top 50 Email Marketing Leader, and has won numerous International ECHO Awards for marketing effectiveness. She has creative directed integrated campaigns at clients like IBM, Nationwide and Sheraton, TripAdvisor and American Express.
Carmen Hill is a content strategist at Chill Content. She helps businesses plan, create, and manage customer-focused content to align with their brand strategy and business goals.
A. Lee Judge
A. Lee Judge, Co-Founder and Chief Marketing Officer of Content Monsta is a digital content agency. Hexagon Geosystems also has him as the Global Digital Marketing Manager. Lee was previously the Sr. Director of Digital Marketing at Jacada, a B2B customer service software firm. He connected the company’s Sales and Marketing Operations.
Lee Odden, a B2B marketing strategist and author, is also an international speaker and CEO at TopRank Marketing. Forbes, The Wall Street Journal, The Economist, Forbes, as well as CMO.com, MarketingProfs, have all recognized his work in integrating social, content, influencer, and search marketing for B2B brands.
Nick Westergaard, a strategist and speaker, is also an author, educator, and speaker. He is the Chief Brand Strategist for Brand Driven Digital where he assists organizations of all sizes to build better brands online. He is also an adjunct professor at the University of Iowa’s Tippie college of business and hosts the On Brand podcast.
Craig is Gartner’s Distinguished Vice President, Analyst. He serves as the head of Gartner’s sales and marketing. This role involves Mr. Rosenberg developing research and advising customers on strategy, people and process. He also advises them on tactics and strategies across sales and marketing to achieve repeatable and scalable growth.
Adele Revella, the CEO and founder of Buyer Persona Institute, is a world-renowned authority on buyer personas. Adele’s buyer personality methodology has been a gold standard for hundreds of marketers worldwide, thanks to her workshops and research.
After a 25-year career in startup management, April now advises companies on growing their tech businesses. She was a leader in seven successful B2B tech startups. She managed large teams at Sybase, IBM, Siebel and Sybase, where most of these startups were eventually acquired.
Dave Parks is the Vice President of Product marketing at ContractLogix. He oversees all aspects of the company’s marketing strategy, including demand generation, digital marketing, content marketing, public relations, and product marketing. Dave has more than two decades of experience in product and content marketing, having worked as a senior marketer at Progress, Ciena and Lucent Communications, as well as being an industry analyst for the Yankee Group.
Shanahan Strategy is the President and Founder. It offers innovative digital marketing strategies to industrial manufacturers, as well as sales consulting for small- and medium-sized manufacturing and industrial businesses. Brian has worked for companies such as Armstrong World Industries and Cummins West in his marketing career.
CMO experts for B2B
Ann Lewnes (Adobe)
Ann Lewnes, Chief Marketing Officer, is Executive Vice President, Corporate Strategies & Development at Adobe, one the most diversified and largest software companies in the world. Ann Lewnes spent 20 years as the VP Marketing of Intel Inside, building it into a global brand.
Chris Capossela (MSFT).
Chris Capossela, Microsoft’s chief market officer, is also the executive vice president for worldwide consumer business. Capossela started his career at Microsoft in 1991 as the marketing manager for Windows Seminar Team. Capossela, who has been with Microsoft for more than 25 years, held a number of leadership positions. He oversaw the creation and implementation of new business opportunities, as well as the transition from Microsoft Office on-premises products into Office 365. Before assuming his current role as CMO/EVP, Capossela was the global leader of the Consumer Channels Group. He was responsible for all aspects of sales and marketing with OEM, operator, and retail partners.
Linda Boff (GE)
Linda Boff is the Chief Marketing Officer at General Electric Company and its Vice President since May 1, 2016. Ms. Boff is responsible for the General Electric Company’s digital marketing strategy. She aims to increase commercial and customer impact, and accelerate GE’s growth.
Heidi Bullock (Tealium)
Tealium’s Chief Marketing Officer is Heidi Bullock. Before joining Tealium, she was CMO of Engagio (acquired in DemandBase), and Group VP for Global Marketing at Marketo. (acquired in Adobe). Through her leadership and success, Heidi is a pioneer in modern B2B marketing.
Stephanie Buscemi (Confluent)
Confluent’s Chief Marketing Officer is Stephanie Buscemi. Stephanie joins Confluent after a stint as the global CMO at Salesforce. She has held senior marketing and executive leadership roles in the enterprise technology sector, including stints at IHS Markit and SAP.
Kathy Button Bell (Emerson).
Emerson’s senior vice president, Kathy Button Bell, is the chief marketing officer. She was appointed to Emerson’s Office for the Chief Executive in 2016. This office helps the company develop and implement its global business strategies. Button Bell previously ran her own marketing consulting company that specialized in marketing training, market planning and brand building for Fortune 500 companies. Before that, she was the global marketing communications executive for Converse Inc. as well as director of advertising for Wilson Sporting Goods.
Amisha Gandhi (Tipalti)
Tipalti’s SVP of Marketing is Amisha. She was previously the VP of influencer Marketing at SAP Ariba, and she also managed mobile product marketing. For the past 15 years she has worked for startups and large corporations such as HP, Accenture, Time-Warner, Accenture, and Google in marketing and public relations roles.
Siddharth Taparia (JLL)
Siddharth taparia is Jones Lang LaSalle’s CMO. Taparia was previously the Senior Vice President, Global Head of Corporate Brand Marketing and Global Head for Experience Marketing at SAP, a market leader in enterprise software. Taparia has held many leadership roles in marketing, strategy and consulting, product management and mergers and acquisitions throughout his career.
Kirsten Allegri Williams (Optimizely)
Optimizely’s Chief Marketing Officer is Kirsten Allegri Williams. She oversees global marketing and communications strategy. Before joining Optimizely, Kirsten was Chief Market Officer at SAP SuccessFactors. This is the largest provider of technology solutions to Human Resources.
Ben Gibson (Nutanix)
Ben Gibson is Nutanix’ Chief Marketing Officer. He oversees Nutanix’s global marketing strategy in order to increase customer adoption of its enterprise-cloud solutions. Ben Gibson was previously Chief Marketing Officer at F5 Networks and Veritas before joining Nutanix. Ben has held various leadership positions at Cisco in marketing earlier in his career.
Scott Anderson (Intermedia)
Intermedia’s Chief Marketing Officer is Scott Anderson. Scott joined Intermedia in October 2018. Anderson joined Intermedia in October 2018. He was Chief Marketing Officer at Sitecore, a marketing cloud company. Anderson previously held executive marketing positions at Hewlett Packard, Sun Microsystems, Oracle, Bazaarvoice and Weyerhaesuer.
Mark Wilson (Blackberry).
Mark Wilson is Chief Marketing Officer at BlackBerry. He oversees the company’s corporate and product marketing functions. Mark has extensive experience in building brand preference and driving integrated marketing for many well-known businesses.
These 75 B2B Marketing influencers, experts and CMOs are a wealth of information. This is why B2B marketers should look to them for inspiration, tips, best practices and inspiration.
These experts can help you establish your brand online and create content marketing programs that work.
Marketing Insider Group’s Top B2B Marketing Experts To Follow appeared first.
By: Johanna Rivard
Title: Top B2B Marketing Experts to Follow
Sourced From: marketinginsidergroup.com/content-marketing/top-10-b2b-marketers-follow-expert-insights/
Published Date: Sun, 30 Jan 2022 18:00:00 +0000