It takes time and effort to create useful, original, and engaging content. Marketers and sales people already spend a lot of time and effort crafting this content to reach their target audience.
For successful brands, unique content is a must. There is a way that marketers can save time and help promote their business. Sales teams can use curation to select and promote content from other sources.
What’s curated content?
Curated content refers to content created by other organizations, which a brand or company shares because it is valuable, relevant, and appealing for their target audience.
Marketers and sales professionals must navigate the vast amount of content online and curate the best content for their target audience.
The three stages of content curation success are
- Content aggregation This stage allows you to find relevant sources for your topic and audience.
- Content selection This is the process of choosing the best content from selected sources.
- Contextualization Putting selected content in context and adding your value. You can share, comment on or rate it.
As the infographic below illustrates, if you go through these three steps thoroughly, it will be easier to bring high-quality content into your network.
Infographic source: https://www.business2community.com/content-marketing/can-proper-content-curation-feed-thought-leadership-0787205
Target audiences can benefit from carefully curated content, especially if it comes from an authoritative and informative source.
You can also benefit from the additional expertise of some of these sources on topics that are relevant to your brand. It helps your brand be seen as a thought leader your audience can trust and rely on.
Curated content can increase the effectiveness and visibility of sales teams and marketers in raising brand awareness. It is possible to promote their brand without having to do so directly. This can save sales staff valuable time and money. They don’t need to spend months or even weeks creating original content.
Curated content works best when distributed via multiple channels such as blogs and websites, newsletters, social media, and other online platforms. Content curation can bring in substantial traffic if it is varied. It can help increase brand reach and audience, as well as attract new customers and leads.
What are some of the benefits of using curated material in sales?
Brands can make a big difference by using the right mix of original and curated content. Curata statistics show that top marketers use a mixture of original content and curated content to achieve their goals. Curation content has many benefits. They can help you build trust and share valuable information, while also saving time and money. Marketers and sales teams can also benefit from content curation by gaining leads, increasing brand awareness and expanding their network.
1. Trust your audience
You can build trust and mutual respect with your clients by regularly providing high-quality, curated content from reputable sources.
2. Sharing valuable information
Your audience will appreciate the value of sharing carefully curated, relevant content. It provides them with valuable information. They will be kept up to date with current trends in the areas and topics they are interested.
3. Save time and money
It can sometimes take hours, or even days, to create and promote a high-quality blog post. Marketers and sales professionals can use curated content to free up time for other activities. This will increase their productivity.
4. Your brand’s authority in your niche
Your brand can be positioned on the market by sharing relevant content from reputable and authoritative sources. You can attract leads and increase brand awareness by sharing relevant content from authoritative and reputable sources.
5. Expanding your network
Collaboration with other sources can lead to a wider network of contacts that could prove beneficial for your business. It will help you establish a long-term business relationship with them by sharing their content. Brands and sources whose content has been shared will be grateful for your support and may offer to do so again in the future.
6. Lead nurturing
Your potential leads will be more trustful if you provide them with high-quality, curated content. This will help to build new relationships and foster mutual trust. Leads will be interested in possible cooperation if there is a balance between original content, and relevant curated material.
How do you determine if your content is appropriate for your audience
It is important to know what criteria you need to determine whether content from other sources is valuable for your audience. Your existing and potential audiences will appreciate content that is unique, credible, and diverse.
What criteria can you use to determine the value of your content
- Relevant – Understanding your audience is the best way to create relevant content. Engage them, and learn their perspective. Find out what kind of content they are interested in reading.
- Unique: Share relevant curated content with a unique perspective or commentary. This will satisfy your audience. They will return the favor by trusting you and coming back to your website and social media channels.
- Diverse-Curated content allows for different perspectives and voices. This will keep your audience interested in your business and curious about it.
- Credible Curating content from trusted and authoritative sources will make you a trustworthy source for your audience. They can rely on you when they are searching for high-quality information.
How successful sales teams use content curation
1. Content is the ultimate lead nurturing tool
High quality content can lead to increased sales. Content curation is a great tool for nurturing leads.
Sales teams should use content to reach potential customers. Make sure to include relevant and appealing context information. Make sure the content you create resonates with potential buyers and adds value to their goals. Also, research what leads might be interested in and use that information when curating the best content.
Marketers and sales teams can see how their audience reacts to the content they have created, as well as identify potential sales leads and establish a connection after completing the content.
Videos and other visual elements make your content more engaging and appealing to your audience. Producing video content can be difficult. Using tools for video production is one of the best methods to produce high-quality content. This will help you get new customers, leads and more revenue.
Keep the content flowing, both original and curated, once you have established a connection. This will ensure that your leads perceive your brand as authentic and credible.
2. Carefully written content that is based on the buyer stage
A powerful tool to capture a buyer’s interest is content curation. If potential buyers are interested in buying a product, carefully curated information will help them navigate safely and steadily to their destination. A content calendar is one way to organize the content. This will help you save time and allow you to focus on quality content.
It is crucial to find, organize and highlight content that targets potential buyers during the buying phase.
This journey has three stages:
- Awareness
- Take into account
- Take the decision
Your business will grow if you keep potential buyers engaged at every stage.
infographic source: https://blog.hubspot.com/marketing/content-for-every-funnel-stage
3. Potential prospects can be identified through content interactions
It can be difficult to identify potential prospects. Salespeople can identify potential clients by using content curation.
They can then track interest and take action at a rapid pace.
Multichannel marketing is one of the most effective ways to identify prospects. This includes blogs, social media, and newsletters. Diversifying your efforts across different platforms will increase interaction and engagement with potential customers.
4. Use the right content curation tools
When it comes to content curation, salespeople and marketers can always benefit from the assistance.
Companies and marketers may benefit from content curation tools that sort, organize, and disseminate content.
Scoop.It is a digital tool that can be used by sales and marketers to distribute content across various channels and platforms. This tool allows sales teams to quickly organize, coordinate, and publish content. They can then focus on other marketing tasks, saving time.
You’ll be able to publish more content, make yourself an authority in your field and increase your website traffic. You will also see better sales results if your website is protected and provides a great user experience.
5. Your social selling efforts can be strengthened by using content
Social media engagement plays an important role in social selling. It’s also a great way to build trust and a relationship with potential clients as you go along the buyer’s journey.
Curated content is the best way to use a brand’s social channels and nurture leads. This content will be highly resonant with potential buyers and attract the right audience.
You will have a stronger social media presence if you publish quality content. This will make your pages more interactive and give your audience access to a wider range of credible sources. People will see you as a thought-leader by curating content via social media. You will also gain a better understanding of current trends in your industry.
Conclusion
Curated content is a powerful tool to keep your audience interested. Curated content can help you attract new leads and support you in collaborating with professionals from other industries.
Your sales and marketing teams will save time and money by having a solid strategy to use both original and curated content. It will also help you grow your business.
Scoop.it Blog published the article How to Create Content Curation in a Sales Team that is Successful.
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