Ray Tomlinson, an American computer programmer, sent the first email in 1971. Little did he know that this channel would become the foundation of all business communications. Email boasts an impressive global user base of 4Billion and a market value of $7.5 Billion. Businesses’ dependence on email reached its peak in 2020, as the world was ravaged by the deadly coronavirus. In a few years, email is still a major part of companies’ lives. They can only make the most of email if their campaigns are aligned with the latest trends in the email landscape. What trends will be in fashion in 2022? Let’s find the answers!
It is crucial for brands to increase the value proposition in emails, as the volume of email exchanges continues to rise. Brands must focus more than on the technology and tools used to create the campaigns. They should also consider the benefits that they offer their recipients in return for their subscribing. Businesses must make their email campaigns customer-centric in order to stand out from the crowd. It is a sign of trust and faith that an individual shares their email address. It is a great way to show your gratitude by making sure that each email you send them contains valuable and relevant information. You can deliver an exceptional email marketing experience by understanding their expectations and needs.
Enhancement to Spam Filters
Many experts in email delivery believe that spam filters will become more sensitive over the next year. This is because the largest mail providers consider subscriber engagement one of their top positive signals. Spam filters use sophisticated machine learning algorithms to determine whether recipients are interested in receiving emails from your company. These algorithms will improve over time. They now simply measure the number of recipients opening and clicking your emails. Soon they will be able identify how long they have read and where they moved them. Spam filters will also be able to detect other negative signals such as invalid email addresses and spam traps.
You need to make sure that spam filters don’t put a stumbling block in your work.
- Fraudulent signups are not a way to get your contacts onto your email list.
- You must keep your checklist clean and regularly weed out unresponsive addresses.
Artificial Intelligence (AI),
Email marketers, no matter how experienced or new, know the importance of personalizing communications. Personalization is the best way to get on your customers’ radar, despite thousands of messages flooding their inboxes every day. This is why small and medium-sized businesses are turning to AI more often. Why? AI allows them to personalize at scale. This allows them to create unique messages for each contact on their mailing list. Customers want to be heard by their favourite brands. AI allows brands to create personalized experiences that are flawless by collaborating with AI.
Interactivity and Gamification
Sometimes, being creative is necessary to grab your subscribers’ attention. What better way to exercise your creativity than by incorporating interactive and gamification elements into your emails? This feature can help you increase your engagement. Many bands have taken up this trend. Gamification can be used in high-engagement campaigns like holiday emails to increase open rates and strengthen customer relationships. Gamification can also be used in emails that contain feedback surveys or customer loyalty programs. Interactivity, which is similar to gamification in that it allows subscribers to take actions such as RSVPing to events or making purchases without leaving their inboxes, enriches the user’s experience and even booking appointments. Interactivity and gamification should not be used for their own sake. They must add value to your audience and align with your goals.
A Greater Commitment to Responsible Marketing
We are afraid that if your email marketing strategy is purely about selling to customers, you will have trouble achieving success in 2022. In the rush to gather data and analyze your campaigns, we forget that there are human beings on the other end. Empathy is perhaps the most appealing thing in this world. You must keep your customers in the center of your marketing plans to create stronger, more rewarding relationships. Your data and insights can help you understand your customers’ viewpoints and create your strategies accordingly.
Creating an inclusive environment
Teams that work in a positive environment are the best for creating email campaigns that succeed. These environments can be created by encouraging diversity and inclusion at work. The company can benefit from a wide range of ideas and perspectives, which will lead to increased productivity. But, more importantly, it will create a sense of belonging as well as employee engagement. According to Deloitte diversity and inclusion tends to make employees more productive than their peers.
Wrapping it Up
Did you like the trends and insights shared? That’s only the tip of an iceberg. Email Uplers gathered the opinions of 41 experts in email marketing and created a captivating infographic to assess the future of email marketing. You can check it out here.
Source: 41 Email Experts Discuss What Email Marketing Trends To Watch Out For in 2022
Scoop.it Blog published the article Email Marketing Trends to Watch For in 2022.
Did you miss our previous article…