It is a moment of humility when you realize not everyone will use the product that you have invested so much time and effort into. It's true: Not everyone needs an app that reminds them of their daily tasks, or a food delivery service that delivers hot meals in a flash. It is impossible to please everyone all the time. That's okay! It's unacceptable to waste your advertising money … [Read more...]

What's the first thing that you do when you are looking for a product? It's Google. For most shoppers, the first result that they see is the paid advertisement at Google's top search results. These product listing ads (PLAs), are like an ecommerce store with product images, prices, ratings/reviews and other useful information. Pretty nifty, huh? Instead of clicking on a link to … [Read more...]

It's all about the first impressions. These impressions are crucial on a landing Page. CXL featured a British study that asked participants to rate their opinion of websites related to health. 94% of the feedback received from the participants related to the design. Your brand's recognition and reception will be affected by the design elements that you use for your landing pages_ , including … [Read more...]

A documented strategy can fill the gap between knowing what to do and how to plan it. Social media marketing is a complex area. We all know that planning is key. It is just as important to have a social media strategy documented. Unfortunately, many marketers plunge into social marketing without a strategy and never get to the bottom of the water. Avoid such serious mistakes by … [Read more...]

Numerous resources talk about how to keep remote employees engaged — and that’s hundreds more than there were before much of the global workforce went remote in 2020.In 2018, I shared a few of our People team initiatives focused on internal community-building, but a lot has changed in four years, and we have new activities on the horizon for 2022.In addition to the ever-evolving … [Read more...]

Q: I am curious if you think I should share your personal life on social media. I have seen so many influencers post details about their lives. My small business is my face so I am unsure if I should share my personal posts (kids and pets, daily life, etc.) on my business account or keep it separate. Influencers often build their businesses around their lives. Therefore, many of them share … [Read more...]

What can you do to build trust in a market that is so difficult to penetrate? According to the Gustavson Brand Trust Index in 2020, brand trust dropped to an all-time low. The same researchers found a trait that could help restore trust the next year: authenticity. Brand trust and brand authenticity have a significant relationship. Gustavson talks about authenticity in his talk on social … [Read more...]

Marketing colors can communicate so much more than a HEX-code. If you are able to communicate with them, they can be as effective as your copy. Imagine a candy wrapper with banana flavor, but no yellow. The designer didn't get the message. You may be able to see that the flavor is banana but it's not obvious. We saw many marketing trends in 2021, including the use of color palettes … [Read more...]

Quality content is one of the best ways you can promote your products or services. A blog is a great way to promote your products and services. Nearly 70% of SMBs who publish a blog receive more leads than those who don't. This is just one statistic. This article will discuss how to create a content strategy that your small business can use to achieve consistent results over time. What is a … [Read more...]

30-second summary: Search advertising is a lucrative area for digital marketers. Do you really need to spend money on high-competition keywords, or is it just a waste of time? Is it possible to turn this into a business? How can you keep your vision sharp and make sure that your revenues outweigh the cost of paid search? We are bringing you the details of … [Read more...]