30-second summary: Would you refuse an opportunity to gain new customers, even if it meant breaking the bank? Google Discover supports 800M users in exploration at the moment and is a great way for new audiences to be discovered This comprehensive guide to Google Discover optimization by Joe Dawson covers both the "why" as well as "how". Although SEO is a key … [Read more...]

It's impossible to start a relationship without saying "Hello!" As a marketer or business owner, it's important to make good first impressions. Otherwise, it will be "Goodbye!" If someone signs up to your mailing list, don’t let them go! -welcome them into the club! What better way to say hi than to send a personalized, warm email? Because they are the first contact with new … [Read more...]

src="https://buffer.com/resources/content/images/2022/02/timur-garifov-p2RbLnqWPVY-unsplash.jpg" alt="How to Launch a Kickstarter Campaign, Hit Your Goal, and Build a Brand in the Process"> I started to develop an idea for a product or brand in 2014 that didn't yet exist on the market. It was American-made, high-quality paper goods made to inspire creativity and productivity. This idea took … [Read more...]

Let me ask you a simple question: How many people do your friends know who don't have a social media account? If you're like most people, it's likely that you can't think of many people who don’t use social media. The average internet user today uses 6.6 social media platforms, and spends approximately 145 minutes per day on these platforms. Social media is used by over 3.6 billion people … [Read more...]

When it comes to marketing, "Cookie cutter" is the last thing you want to hear. "Marked by lackluster originality or distinction." It's a fact you have heard before: Relevant, original content is the only way to grab your audience's attention. It's all about hitting one customer with a latte ad, before they realize that it's already noon, and they are exhausted. And another with a … [Read more...]

Digital marketing is essential. With more businesses competing for attention, spending on similar is also rising. According to numbers, the amount of advertising and digital marketing spending by businesses is expected to exceed 210 billion dollars in 2022. Digital marketing is growing exponentially, as is the job market. Talented digital marketers like you are what brands require right … [Read more...]

Marketing is full of buzzwords. Some terms sound exactly the same as they sound, like pay-per-click advertising, but others can be vague. Yes, it is true. These words are where it gets difficult to determine the intent. Two terms often used interchangeably are target audience and market. However, how many people really know the difference? It is important to understand the differences … [Read more...]

Did you know that almost 63.4% SEO jobs require knowledge with at least one tool to be successful? However, being a SEO manager doesn't mean you have to be reliant on tools. Communication skills are essential. You must also be able to analyze and communicate well with others. Search Engine Optimization (SEO), as we all know, is a critical aspect of digital marketing. The person … [Read more...]

Good relationships are the foundation for good business. Experts are needed to help us build a solid foundation and nurture and sustain relationships. Who are the relationship management experts? Account managers. Account managers are liaisons between your company and clients and establish a trusting relationship with them. They have a crucial role and it is no surprise that they are … [Read more...]

What is the lifeblood of a business? Leads. Leads can be potential customers that you can convert into sales and profit. Leads aren't all the same. Each person has their own needs and expectations. They may not be at the same point in the buyer's journey. One person might be just curious about a product, while the other might be ready to make a purchase. You can sort your leads into sales … [Read more...]