src="https://buffer.com/resources/content/images/2022/03/Buffer_SD_Team_--42-of-67-.jpg" alt="We Included Every Member of This Team in their New Teammate's Onboarding, Here's Why"> We prepared for our first hiring push for the Customer Advocacy (our customer support) team in 2021. We needed to hire five Advocates due to personnel and strategy changes. This is more than we had ever hired since … [Read more...]

Do you ever find yourself scrolling down a page and wish you could get to the end quicker? Headings are great for finding what you want on a page. Sometimes, however, it would be helpful to have a shortcut to get to your destination. An anchor link is a small tool that allows a user to jump between pages . This subtle design technique improves user experience by guiding users along and … [Read more...]

Consumers enjoy the convenience of having all the information they need, but are also aware of how their personal data can be misused. The Nielsen 2021 Trust in Advertising Survey found that 36% of respondents distrust advertisements on social media networks and 36% distrust search engine results ads. "People are shopping online more often, so they have realized that the best ads may not always … [Read more...]

When you are an email marketer, what is your ultimate goal when designing an email campaign? It should reach as many people possible. There is only one way to make sure that your email design is accessible. Your emails won't get the results you desire, no matter how compelling your copy or how appealing your design. Email accessibility doesn't only mean enhancing visibility and increasing your … [Read more...]

30-second summary: Search Ads 360 has had one of the most significant updates in 10 years. Alex Medawar, Performics Senior Media Manager, shares highlights from the latest updates on budget optimization, performance monitoring and inventory management Google has just announced a major update to Search Ads 360. SA360 has become even more powerful than it was when it was … [Read more...]

Brands were initially hesitant about switching from traditional marketing to social media when it first emerged. But, it has been proven over and over again that social media is here to stay for many years. Social media is a major advancement in marketing. What does this mean for brands? It takes a lot of creativity, solid social media strategies, and lots of posting. If you think that … [Read more...]

You won't be able see your customers' navigation patterns unless you are looking directly over their shoulders. Okay, so that's a little extreme. But you get the point. Click tracking is your best friend. Click tracking tracks where visitors click, and how long they spend looking at each element. This is a great marketing tool, as it allows you to gauge interest and popularity for your … [Read more...]

Digital marketing is used by companies to convert customers and attract new customers online. Content marketing is often at its core. Lyfe Marketing recently revealed that more than 70% of digital audiences prefer to read blog posts and articles about companies and their products rather than through ads. This can be viewed as a way of saying that your web design must be flexible enough for your … [Read more...]

Do low online sales leave your revenue untapped even though eCommerce is booming? The pandemic did indeed rise online markets to new heights. However, the majority of the online shopping glory has been shared by giants like Amazon (38% of US online sales) or Walmart (5.8%). However, the competition in your niche market also is increasing. With so much competition, how can you stand out from … [Read more...]

src="https://buffer.com/resources/content/images/2022/03/ASK-BUFFER-02.png" alt="Ask Buffer: Should I Reply to Every Social Media Comment? "> Question: I have been spending a lot time on Instagram and Twitter growing my audience, which is fantastic. However, I am starting to receive a lot more comments and customer questions and it is becoming difficult to answer every one. What do I need to … [Read more...]