There should not be two identical social media posts. It's not random - there are no two social media platforms the same. Although 'connecting with people' is at the heart of all platforms, they are unique in their own ways. Twitter is for updates, Facebook for keeping in touch and Facebook for family and friends, LinkedIn for professional networking and maintaining one's professional … [Read more...]

The power of optimized social media images is amazing! Who doesn't love a well-done image? The right image sizes on social media make them look great. Are you ready to be different? Images don't look great because of one element. A great image is made up of all elements. This is how it looks. It was an incredible image. But, because you didn’t optimize it correctly, half the elements were … [Read more...]

While you can laugh all you want, it's high time that we all took TikTok seriously. This platform is no longer a playground for online teens, but it's now open to everyone. Millions of people spend hours scrolling through endless content. If you aren't marketing your brand there, you're missing an enormous opportunity. Here's the ultimate guide to TikTok Marketing. This guide will … [Read more...]

30-second summary: Do you feel confident in how your target customer moves through the three stages of awareness, consideration, decision? Websites that only cater to the first stage in awareness will not convert. However, sites that are only interested in conversions might struggle to convert. How to create balanced, targeted content to better … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/louis-hansel-SCc9AndIwJ4-unsplash.jpg" alt="How We Offer Async Training To Our Fully-Distributed Customer Advocacy Team"> We've tried a variety of training formats within the Buffer Advocacy group, including training over Zoom, lightning talks and recorded trainings. It is often energizing to train together as a group and fosters a sense … [Read more...]

Ray Tomlinson, an American computer programmer, sent the first email in 1971. Little did he know that this channel would become the foundation of all business communications. Email boasts an impressive global user base of 4Billion and a market value of $7.5 Billion. Businesses' dependence on email reached its peak in 2020, as the world was ravaged by the deadly coronavirus. In a few years, email … [Read more...]

You have now attracted the client's attention, and they are now ready to move on to the consideration stage of your sales funnel. You need to shine brighter than your competition at this stage. This is what will convince your clients to choose you for their social media marketing. My friend has a great looking " Social Media proposal". It doesn't matter if you're a freelancer, or a … [Read more...]

According to statistics 79% of B2B marketers believe LinkedIn is a good source of leads and 97% use it to support their content marketing strategy. It is obvious that LinkedIn has evolved from a job-recruiting network to become a major source of leads and sales for small and large companies, particularly B2Bs. However, to make a LinkedIn B2B marketing campaign a success, you will need a … [Read more...]

You need to monitor several metrics if you use social media to sell your business and promote it. You won't get the most out of your social media presence if you do not. It's possible that you aren't getting the most out of your social media presence. Social media can be confusing. You might not know what metrics to track or which ones you should ignore. Here are the top social media … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/anete-lusina-zwsHjakE_iI-unsplash.jpg" alt="How To Start A Blog For Your Small Business"> It's unlikely that you ever imagined yourself becoming a blogger. You're probably a small-business owner and not a professional writer. You don't need to be a master wordsmith to create engaging and compelling posts. A blog is only possible if you are … [Read more...]