There should not be two identical social media posts.
It’s not random – there are no two social media platforms the same.
Although ‘connecting with people’ is at the heart of all platforms, they are unique in their own ways. Twitter is for updates, Facebook for keeping in touch and Facebook for family and friends, LinkedIn for professional networking and maintaining one’s professional image.
These are the unique features of these platforms that you need to keep in mind when creating posts.
- Type of audience that uses the platform
- Posts have a character limit
- When is the best time to publish the post?
- Perfect size for images and videos
These nuances should be taken into account when writing posts.
Table of Contents
- The advantages of customizing posts for different social media platforms
- How to create an engaging post for Facebook
- How to Create an Engaging Tweet
- How to create an engaging post for LinkedIn
- SocialPilot – Crafting and Scheduling Engaging Posts
The advantages of customizing posts for different social media platforms
Let’s suppose you create a tweet and then share it on Facebook. There will be a significant difference in how much engagement you get on each platform.
This is because people interact on both platforms in different ways.
Facebook, Twitter and LinkedIn each have their own audiences that use them for various reasons.
Use custom text on each platform to increase engagement, return higher quality, and reach more people. You want your content to reach the right people, and customization can help you achieve this.
You can get the most from your social media posts by creating customized posts for each platform.
- Twitter is for the audience that likes to read first-hand . Information should be clear and concise.
- Facebook This is where your audience may have a shorter attention span, but they would scroll endlessly past the sea of content in their feed. It is important to make them feel connected by telling a story.
- LinkedIn will be your place to go if you’re looking to become a thought-leader. It’s an educational platform. It’s a place where people can make meaningful connections and expand their networks. One’s “LinkedIn” network can often prove to be their net worth!
You can share the same information on multiple platforms with the right tool. You can add elements such as images, videos, GIFs and emojis to your posts, tag different people, target a specific audience, and much more.
How to create an engaging post for Facebook
Facebook allows you to experiment with both short and longer posts, depending on what kind of content is being shared. Although Facebook is not as visual-oriented as Instagram, images and videos play an important part of the platform.
1. The ideal length of a Facebook update: 40-80 characters
Marketing Profs statistics show that posts of 40 characters or less get 86% more engagement. Jeff Bullas also confirmed these findings. Their study found that Facebook posts of 80 characters or less received 88% more engagement.
Users will need to expand the text to see more posts. The ease at which they can see your message directly affects how likely you are to attract their attention.
The content type determines the length that is ideal. Adspresso says that the ideal length for a Facebook headline is 5 words.
A shorter headline makes it easier to call for action and also looks better. Facebook also removes long headlines. The following are the results of a study that was done on over 37,000 Facebook ads:
2. Copy and headlines should include lists
Buzzfeed is, as you may already know, the champion of lists. Your Facebook audience is driven to list posts because of the need for short-term, easy-to-use content.
Pro-tip Always include a teaser to save your audience’s precious time. If you share a link that leads to a blog post with 14 tips, give away six tips. The audience will be able to quickly decide if the link is worth clicking. They can click on the link to learn more about the teaser contents or continue reading.
3. Make it interactive and fun with emojis
The addition of emojis to your post can increase comments, shares and likes by 33% and 57% respectively. When used correctly, emojis can be a language all their own. This guide will help you to use emojis on all social media platforms.
4. Facebook recommends that you use the right sizes
These are the best sizes for images
- Image posts: 1,200×628 pixels
- Images with links are available at 1,200 x 628 pixels
- Stories: 1,080×1,920 pixels
You can share these images by clicking on the following link:
- Square Photo (in feed: 154×154 pixels minimum)
- Square Photo (on Pages), 116×116 pixels minimum
- Rectangular Photo (in Feed): Minimum 470×246 pixels
- Rectangular Photo (on pages): Minimum 484×252 pixels
5. Try out a variety media formats
You should mix images with video content, blog links, GIFs and other formats that are relevant for your business.
Native videos are the best. Recent research by quintly found that native Facebook videos had a 186% increase in engagement and 503% higher number of comments.
Facebook management tool can be used to manage multiple Facebook accounts with different content flows.
The Facebook management tool can be used to manage multiple Facebook profiles and a variety content flows.
It’s important to choose a length that is appropriate for your brand when creating video content. If in doubt, keep the videos to a minimum of one minute.
Because you are competing with thousands of brands for attention, your videos should be informative and educational.
How to Create an Engaging Tweet
As I mentioned earlier, Twitter is a place where people go to get ‘updates’.
It is important to create a sense urgency in your post. Why should they not pay attention now? This helps you to communicate with your audience that this is ‘new content’.
1. Use only 280 characters
Buddy Media found that tweets of 100 characters received 17% more engagement than those with longer words.
Although it can be difficult to keep your tweets under 100 characters, it is worth the effort. You will eventually create powerful and concise posts.
Because this platform is moving at lightning speed, it is important to be clear and concise. Sometimes it takes just seconds for an audience to notice you.
2. Use hashtags sparingly
I’m sure you’ve been told to use as many hashtags possible. They ensure that people find your tweets when they search for them.
But, if you use too many of them, especially if they are not relevant, people may just scroll down their feeds.
You shouldn’t use more then two or three hashtags. It is important to know when and how you can use these hashtags correctly.
3. Use GIFs
GIFs can add life and excitement to your tweets, increasing your engagement. GIFs take the “show, don’t tell” idea one step further.
GIFs can be used for just about anything – funny reactions, inspirational quotes, slideshows and informative content.
Imagine it. Would you not stop scrolling through your feed just to see a repetitive image?
4. Twitter recommends that you use the right sizes
- Recommended square image: 440×220 pixels
- Maximum 4 images per image
- Maximum file size for photos is 5 MB, animated GIFs for mobile are 5 MB, and web images are 15 MB
5. In your tweets, mention others
This is the best trick in the book. Tweets that mention people will encourage them (and their followers) to engage.
These are just some examples of ways you can mention people on your Twitters.
- You can share content from influencers and attribute it to them. Also, you can mention your thoughts about the content.
- Ask experts for their opinions on a topic/event/news.
- Mention your top fans and their followers to get their attention
- When talking about an event at work, mention employees
It is recommended to use the best Twitter automation tools to keep this under control and maintain consistency.
How to create an engaging post for LinkedIn
You’ll see a lot of text posts on LinkedIn, as well as videos and links posts with images, if you scroll through it right now.
This is it. All the winning LinkedIn posts. Your LinkedIn audience prefers long posts to Twitter and Facebook.
Your first two or three lines must be interesting enough to get the reader to click on ‘See more’.
Pro tip: End posts with questions. LinkedIn questions are similar to CTAs in that they encourage people and motivate them to take action. People respond to your questions in the comments.
1. The title must be unique and specific.
LinkedIn’s title is the most important component of your content. A good title should contain the following:
- Specific information for a specific target audience
- Something completely new and unheard of
- It is important to read the article NOW.
- The article will provide a direct benefit to the readers
It is important to have a great title in order to reach people you don’t know. Always ask yourself whether you have created curiosity, or a feeling of benefit when creating LinkedIn content.
If the title of the post is generic or general, it is unlikely that people will click and read the post.
Paul Shapiro conducted a 2014 study on the 3,000 most popular LinkedIn posts. He found that the most popular posts were written in simple English so that even a child could understand them. Make sure your headlines are clear and concise.
Tip To promote long-form posts, you can use a free LinkedIn scheduling tool.
2. Number of LinkedIn Images – Ideally between 4-8
While preferences may vary from one person to another, research has shown that the best LinkedIn posts contain between four- and eight photos. Furthermore, the images are organized into clear sections that each address specific points or topics.
You need at least one photo for every event. You must ensure that the image or one your images appears at the top of the blog post.
3. Make sure to use the recommended sizes for LinkedIn
- Image or link size recommendations: 1200×628 pixels
- Maximum size of shared images: 1104×736
- Images: JPNG or JPG.
SocialPilot – Crafting and Scheduling Engaging Posts
SocialPilot understands your requirements for customizing posts on different platforms and can help you create, edit, schedule, and schedule posts for Facebook, Twitter and LinkedIn.
This feature allows you to create three posts from one compose box.
You can adjust the image size requirements for each social channel by switching between tabs or adding images individually.
Are you prone to posting images that are too small on social media? Do they get cropped, stretched or rejected? SocialPilot’s built-in image editor allows you to instantly fix images and ensure that you never post an incorrect-sized image.
In just one click, you can resize your Instagram image post in the square (1:1), portrait (4:5) and story (16:9) aspect ratios. You can also publish pixel-perfect images using the predefined aspect ratios landscape (1.91;1) and vertical (2.3) for other social media platforms.
As I mentioned before, mentions of others can increase the number of people who see your posts. SocialPilot allows you to mention Pages and Profiles in your Facebook and Twitter posts.
Simply start typing your name using @, and you’ll see a few suggestions. You can choose any of them.
SocialPilot allows you to schedule multiple images as carousel posts on Facebook, LinkedIn, Instagram.
Carousel posts can be a great way to tell a story using multiple images. Each image includes a description and a URL. This format can be used to:
- In steps, describe the functions of a product
- Mentions the features of a product
- Give tips and other brief information.
These features will help you create unique posts on Facebook, Twitter, LinkedIn, keeping in mind each platform’s audience and ideal image sizes, ideal lengths of posts, engagement trends, etc.
SocialPilot’s first article was How to Craft Engaging Facebook, Twitter and LinkedIn Posts