For the majority of folks, the holidays are for rest and relaxation as it’s the one time of year most people get a break from school and work. Yet, for small business owners, that’s not quite the case. In fact, November through December is often the busiest season for these entrepreneurs. Many depend on sales made during these months, leading them to work long hours during the … [Read more...]

30-second summary: Digital PR can drive brand awareness and organic performance with the right strategy Brand visibility is crucial during economic downturns to keep brand advocacy long-term Brands will be the most successful if they use data from other channels to improve their approach. I know it's tempting to cut back on spending … [Read more...]

From the moment I launched The Flourish Market—a boutique that specializes in selling clothing, accessories, and gifts that have a bigger purpose—I knew that we would need to think about our holiday promotions differently. Given that most of the 200+ brands we partner with are B-corps or fair trade companies, our margins are already tighter than the average store. I felt the biggest … [Read more...]

Without monitoring your social media analytics, you can't expect better ROIs through social media. Social media analytics is your north star. It guides you to find the best strategies and areas for improvement. SocialPilot offers a one-dashboard overview of all your social media analytics to make social media analytics more accessible to marketers. There's no need to switch accounts or … [Read more...]

30-second summary: For businesses, SEO is a crucial area to practice in order to increase visibility. However, it can be detrimental to your online visibility if you do not follow the correct guidelines. Optimizing your website for the wrong keywords, putting too many keywords into the meta keywords tag, or creating lots of similar portal pages are all examples. Below … [Read more...]

Many marketers believe there is no winning formula to increase conversion rates, decrease conversion costs, improve conversion quality, and reduce conversion cost. You're right! It is there, and KlientBoost uses it every day. These average lifts are supported by data from more than 250+ clients and over 10,000 CRO tests. Conversion rates increase by 52% Conversions at a lower … [Read more...]

It started as a way to find new recipes and DIY projects, but has since grown into a major shopping engine. In reality, 40% people use Pinterest to buy and sell . There are over 420 million users on Pinterest every month. This means that there are many people who use Pinterest only for shopping. Your brand must maximize the channel and most importantly, how Pinterest can help you make … [Read more...]

It is only half of the job to spend money on the best video recording equipment and create the most amazing content. Youtube has 500 hours of video uploaded each minute so you need to be more creative to get noticed. Engaging with your audience is the next step. This will give you deeper insight into your channel's performance. YouTube created the YouTube Creator Studio in order to … [Read more...]

[TAG0] Small and medium-sized business owners can benefit greatly from marketing newsletters. These newsletters provide information about the most recent digital and traditional marketing news and new services. They also offer tips and tricks to increase conversion rates and improve results. Not all marketing newsletters are created equal. We will be looking at the top marketing newsletters that … [Read more...]

Fresh pins. These should be part of your Pinterest marketing strategy in 2023 if you want to drive consistent Pinterest traffic to your blog posts. It's obvious why Pinterest likes new Pins. One of the main reasons people visit Pinterest is to find new content and ideas. Imagine a situation where you see the same content over and over again in your Pinterest feed. You wouldn't want to go … [Read more...]