Fresh pins. These should be part of your Pinterest marketing strategy in 2023 if you want to drive consistent Pinterest traffic to your blog posts.
It’s obvious why Pinterest likes new Pins. One of the main reasons people visit Pinterest is to find new content and ideas.
Imagine a situation where you see the same content over and over again in your Pinterest feed. You wouldn’t want to go back, would it?
When I discovered Pinterest’s preference to have fresh Pins, my first thought was to make it easier to find new Pins. This meant that I saw more Pins with text overlays and images that pointed to blog posts.
This strategy is certainly helping. However, when using Pinterest for business it is important to remain user-first.
So I asked myself: “Does a person really want to see 10-20 similar Pins with a slightly changed headline or background image?” To my mind, the answer was “no.”
Content marketing has evolved to include multiple formats. While some people prefer to read blogs, others prefer to listen to podcasts or watch videos.
Pinterest is an example of the same principle. Different users like different content.
These types include infographics and lists, charts, tables, graphs, and tables (just to name a few). It’s important to provide users with what they want as a Pinterest creator.
This post will give you some ideas for other types of Pins, beyond the “image with text overlay”.
This type of content is loved by users, according to my experience. Users are more likely save the content and, most importantly, to visit your site to learn more. All my top Pins fall into this category.
Let’s get started!
Table of Contents
- Pins of simple infographics
- Charts, tables and graph pins
- Checklist pins
- Video pins
Type #1: Pins with simple infographics
It’s no surprise that infographics are a popular choice on Pinterest. If someone doesn’t want to read a lengthy post, or is just in the research phase they can save the pin and use it later.
It may surprise you to learn that simple information graphics can be just as effective as more complex ones.
You don’t have to hire a graphic designer every time you need one.
Canva offers a variety of infographic templates you can customize in just 10 to 15 minutes. This guide to cooking steak is an example of an infographic template.
Actually, I modified the template quickly to create an infographic about financial rules of thumb.
This URL has now over 128,000 saved.
Infographics are graphics that show a whole idea or post in a single image. This information is saved a lot and tells Pinterest that it’s valuable.
While the click-through rates for infographics can be lower than for other types, they still reach many. This means that they will still bring in a large number of people to your website.
Type #2: List pins
List Pins are some of my favorite Pins, both in terms of saves and link clicks.
List Pins are easy to make, as they include a headline and a list.
This works well for any list post you have on your blog. Simply take the list items from the post and insert them into an image.
One example: I’ve saved over 60,000 to the URL by creating multiple list pins for posts I make on different jobs.
This method is great for list-specific posts. However, it’s possible to create list pins based only on a section of a post, even if the post is not a list post.
Let’s continue with the steak example. You might find a section of the post that contains tips and tricks for creating the perfect steak. Even if the list is not very long, it can be a great way to save another pin.
Type #3: Charts and tables, graph pins
Another way to provide information to Pinterest users is through charts, tables, or graphs.
You want ideas that are compatible with the intent of your blog post.
A post about cooking steak might include a chart listing the temperatures and estimated cooking times for each.
This allows you to rank for more keywords and increase traffic to your website.
Graphs and tables are closely related. They offer another way to easily display useful information.
Compartment tables have proven to be very useful.
Here’s a good tip: Use the Pinterest search bar to enter your keyword and the term “vs.” This will display you various comparisons that users are searching for on Pinterest.
This is the information that users are actively looking for. It’s a good idea to include sections in your article on these topics.
You might want to include a section on the differences between grilling a skirt and flank steaks in your article “How to Grill Steaks”.
This secondary benefit is that your can embed your custom comparison charts within your content . This creates an additional powerful and useful visual element to your page content (and tends get a lot more saves).
This chart with recommended budgeting percentages is one example that I included in a blog post.
This URL has been saved more than 90,000 times. The majority of these saves were made from the chart embedded in the content.
Type #4: Checklist pins
Checklists are another simple concept that users love to see on Pinterest. You can search for “checklist” on Pinterest to quickly find that it is applicable to many niches.
To get more ideas for checklists, add a keyword before or after the term.
To support a checklist, you don’t need to create a separate blog post. A section with a checklist, whether it’s a new or existing post, can be a great visual addition to a blog post and give readers something to save.
An annual financial checklist is a personal example of my account and one of my most successful Pins.
It takes a lot of work to create new pin ideas. You should also be prepared to work hard if you have multiple Pinterest accounts for clients.
SocialPilot’s Pinterest scheduling tool makes it easy to manage multiple Pinterest accounts. Don’t forget to schedule pins on multiple boards ahead of time. SocialPilot automatically publishes pins to your clients so you can concentrate on quality content.
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Pin type #5 – Video pins
I am just starting to explore video pins. They are a great way to share your ideas on Pinterest.
Video pins work best when you are demonstrating something visually. For example, you could make a whole video about the cooking process for our steak guide.
Delish.com did exactly that with the pin below.
There are many ways to cook a steak. You might also want to know how to season the steak properly or create the perfect grill marks. These are two things that people search frequently.
Your one post can target a broad range of keywords.
These different types of Pins can help you reach more people via Pinterest.
If your goal is to create 8 different new Pins per post, then you might break it down into 4 text overlay Pins and 1 infographic. You could also consider a comparison table.
To increase the potential keywords that your pin could rank for, you can also use different pin types. You can create pins for different subheaders in your content.
Your pin breakdown can be based on the steak example.
- Text Overlay Pin #1 – How to Grill a Steak
- Text Overlay Pin #2 – How to Grill the Perfect Steak On a Gas Grill
- Text Overlay Pin #3 – The Best Grilled Steak Marinade
- Text Overlay Pin #4 – How to Grill Steak Medium Rare
- Infographic Pin: Step by-Step Guide for Grilling a Steak
- Table 1: Steak Temperature Guide
- Checklist: How to Grill a Steak
- Video Pin #1: How to make diamond marks on grilled steak
You have now gone from focusing on one keyword (“How to Grill A Steak”) to targeting multiple keywords that could bring people to your website. You don’t even need to write a separate post to accomplish this.
However, it takes more effort to create new pins. It can be tiring if you manage multiple Pinterest accounts for clients.
Different Pinterest tools can be used to manage multiple Pinterest accounts more effectively and save your sanity. SocialPilot is a Pinterest marketing tool that allows you to schedule pins on multiple boards far in advance.
Pinterest marketing tools allow you to concentrate more on quality content while it automatically publishes pins for clients.
Last note: If your niche is pinable, This is the best way to get viral traffic from Pinterest by 2021. Make sure you use the five types of pins that I have suggested in your Pinterest strategy.
SocialPilot’s first post, 5 Fresh Pin Ideas to Drive Pinterest Traffic Like Crazy, appeared first on SocialPilot.