30-second summary: For businesses, SEO is a crucial area to practice in order to increase visibility. However, it can be detrimental to your online visibility if you do not follow the correct guidelines. Optimizing your website for the wrong keywords, putting too many keywords into the meta keywords tag, or creating lots of similar portal pages are all examples. Below … [Read more...]

Many marketers believe there is no winning formula to increase conversion rates, decrease conversion costs, improve conversion quality, and reduce conversion cost. You're right! It is there, and KlientBoost uses it every day. These average lifts are supported by data from more than 250+ clients and over 10,000 CRO tests. Conversion rates increase by 52% Conversions at a lower … [Read more...]

It started as a way to find new recipes and DIY projects, but has since grown into a major shopping engine. In reality, 40% people use Pinterest to buy and sell . There are over 420 million users on Pinterest every month. This means that there are many people who use Pinterest only for shopping. Your brand must maximize the channel and most importantly, how Pinterest can help you make … [Read more...]

It is only half of the job to spend money on the best video recording equipment and create the most amazing content. Youtube has 500 hours of video uploaded each minute so you need to be more creative to get noticed. Engaging with your audience is the next step. This will give you deeper insight into your channel's performance. YouTube created the YouTube Creator Studio in order to … [Read more...]

[TAG0] Small and medium-sized business owners can benefit greatly from marketing newsletters. These newsletters provide information about the most recent digital and traditional marketing news and new services. They also offer tips and tricks to increase conversion rates and improve results. Not all marketing newsletters are created equal. We will be looking at the top marketing newsletters that … [Read more...]

Fresh pins. These should be part of your Pinterest marketing strategy in 2023 if you want to drive consistent Pinterest traffic to your blog posts. It's obvious why Pinterest likes new Pins. One of the main reasons people visit Pinterest is to find new content and ideas. Imagine a situation where you see the same content over and over again in your Pinterest feed. You wouldn't want to go … [Read more...]

[TAG0] You must know what content your audience likes to consume if you are going to curate and create content that is successful. What are the best content formats and mediums? This will depend on who you are targeting. Younger people are more likely to use social media and online forums while older people prefer traditional media such as TV shows and newspaper articles. Before making any … [Read more...]

src="https://buffer.com/resources/content/images/2022/11/priscilla-du-preez-jLH2jMEL6Ls-unsplash--1-.jpg" alt="A Beginner's Guide to Mastodon"> Interest in other social networking sites has increased significantly after Elon Musk's acquisition of Twitter. While some names might be familiar, others may be unfamiliar. However, a quick Google Trends search reveals that people, old and new, are … [Read more...]

🖊️Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out episode eight here.Running a small business requires grit and perseverance, but these entrepreneurs found in order … [Read more...]

Facebook Messenger customer care tools are more important than ever. With over 2.936 billion people on the platform as of April 2022, the potential for brands using them for customer service issues is higher than ever. Knowing these tools and understanding how to connect with customers and provide them with the best experience is essential for any B2C brand dealing with customers. Facebook … [Read more...]