The power of optimized social media images is amazing! Who doesn't love a well-done image? The right image sizes on social media make them look great. Are you ready to be different? Images don't look great because of one element. A great image is made up of all elements. This is how it looks. It was an incredible image. But, because you didn’t optimize it correctly, half the elements were … [Read more...]

This blog is worth listening to TikTok is a very unusual social media phenomenon. It conquered the world and became a major player in social media. Everyone wants a piece. TikTok's creative features are what make it stand out among other brands and marketers looking to increase their business in the most entertaining way. Most brands want to market TikTok with 850 million users … [Read more...]

Twitter is one the most popular online communication tools. It is more than just a social media platform. It is now considered an essential tool for data collection. Did you know... Every second, there are approximately 6,000 tweets 500 million+ tweets posted daily In a single year, there were 200 billion tweets ( 200+). But, did you know that Twitter's search tools … [Read more...]

src="https://buffer.com/resources/content/images/2022/12/nubelson-fernandes-zIc7Jd1SGPU-unsplash--2-.jpg" alt="The Schedule and Strategy I Used to Gain 13K+ TikTok Followers and 1M+ Organic Impressions in Just a Few Weeks"> As many founders face the daunting task to learn yet another social media platform, I was overwhelmed at the thought of creating a TikTok account for my company. I come … [Read more...]

30-second summary: Google is constantly testing new pages for SERP components Simply put, the #1 spot in organic or paid ads doesn't guarantee that your paid advertising listing will be visible without scrolling. Google Search Console reports organic position #1 as position 1. This is not the real position 1 on the page. Many assumptions and anomalies can … [Read more...]

Online presence can influence the overall performance of your business. Customers use social media to find brands. Twitter is the most popular platform. On average, Twitter users follow at least five companies. Your brand's presence on Twitter can have a significant impact on how your business is perceived by your prospects. If you haven’t done a Twitter audit to assess how your … [Read more...]

It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. I’m Mitra, the social media manager here at Buffer, and this is my first blog post! Today I’m sharing Buffer’s top performing social posts from each platform and will give you an analysis into why … [Read more...]

30-second summary: 2022 witnessed nine confirmed updates (including two core upgrades), five unconfirmed instances of volatility in page rankings and one data outage that created chaos for 48 hours The May core update was a huge success for video and commerce sites, but not so much for news and reference sites, particularly those that aren't industry-specific. This … [Read more...]

Marketing can be expensive. It is expensive. Nobody knows this better than you, a small-business owner who has passion, hard work and a limited budget. You've probably asked yourself this question many times: Is it really necessary for me to spend so much money marketing my business? Marketing is essential to bring your business to the forefront and connect with your target market. … [Read more...]

[TAG0] Email is one of most effective ways to connect with your audience and build your brand's reputation. Statisticians show that over 4 billion people use email at least once a day. This is a staggering number. This is just the beginning. Research shows that email marketing has a 4,200% return on investment. Every dollar spent by a business generates 42 dollars of revenue. These numbers do … [Read more...]