30-second summary: Let's be clear: RankBrain does not represent a Google algorithm. It is a component in Google's Hummingbird algorithm. RankBrain, an AI-based system that aids Google to understand search queries and produce more precise results, is a powerful tool. Marketers need to be able to distinguish between the 12+ million ecommerce websites and the noise. They … [Read more...]

The hashtag strategy has been around more than a decade and most people follow the practice of adding hashtags to captions. Do you want to know how this practice was created? Surprisingly hashtags are more popular than other social media. They were first used by Chris Messina on Twitter in 2007. His original idea for using the pound symbol was to segregate people to start topic … [Read more...]

This blog is worth listening to They are not only present in the digital space, but also influence the way we talk. These simple words play an important part in modern digital society. Have you ever asked yourself "Why use hashtags at each end of social media posts?" Every marketer who is worth their salt understands how important hashtags are to their digital marketing strategy. … [Read more...]

You can share your life on Instagram with family and friends. They are also considered the most effective way for brands to reach their target audience. But when is the best time to upload reels to Instagram to get maximum engagement There are many factors to consider. Here are some tips to get the best out of your Instagram posts. What is the best time to post on Instagram? There is no … [Read more...]

Twitter encourages its users to post more due to its short-term nature. According to statistics from Social media, 500 million tweets per day are sent. This is equivalent to 9281 tweets per second! Isn’t it overwhelming? How can you cut through all this noise to get more engagement on your Twitter timeline and clicks? The best time to post is one of the key factors in maximizing clicks and … [Read more...]

LinkedIn Reactions allows users to respond to comments or updates by celebrating, loving, or using other emoticons. Social media managers will be able to get more engagement from their content and understand their audience better. LinkedIn's latest responses could represent the greatest improvement in company history. Many marketers wonder if reactions are important and, if so how can they … [Read more...]

[TAG0] You may be wondering why customer acquisition is called a journey. It is a journey that takes you from the lead stage to the paying customer. There are audiences at every stage of the customer journey. This is represented by a funnel . [TAG1] Source. You can see that each stage has different needs. It is not recommended to distribute one type of content across all levels. … [Read more...]

First, congratulations for surviving 2022. You've done a great job! 2022 was a unique and surprising year. It featured a variety of global events that kept us all on our toes, as consumers, marketers, and search marketing professionals. Recession, great resignation, war, FIFA final, and many silent battles that we all fought together. Let's take a look back at the year through the lenses of … [Read more...]

[TAG0] There are currently more than 200 social networking apps available. Some are more popular and have a wider reach than others. Different social media platforms are able to appeal to different audiences. To determine which social media platforms you should use for your business, it is important to first research your target audience. This will allow you to direct your social media … [Read more...]

Social media marketing landscape is constantly changing. You might not be able to replicate what worked in the past. It's vital that you stay on top of the latest social media trends by including new social media strategies in your strategy. Social media is an important marketing frontier and every business strives to be visible on these platforms. Social media is a powerful tool for B2C … [Read more...]