[TAG0] Facebook was initially created to connect people with their loved ones and friends, but it has since evolved into a powerful marketing platform. Marketers are taking advantage of this opportunity to increase sales, boost conversions, and reach their goals. Facebook is not something you should use for its own sake. To attract the right leads, drive more sales and build trust among … [Read more...]

src="https://buffer.com/resources/content/images/2023/01/shunsuke-ono-VxYFu9D8ovk-unsplash--1-.jpg" alt="7 Social Media Predictions for 2023 (according to experts)"> Trends are what we love to look at at the beginning and end of every year. Which one was right? What was the surprise? It's fascinating to see. Despite my passion for trend-watching and the fact that predictions are often … [Read more...]

src="https://buffer.com/resources/content/images/2023/01/ASK-BUFFER-05--1-.png" alt="AskBuffer: Where do you start when creating new social channels for your business?">How and where do you start when creating a brand new social media channel for your business? #AskBuffer— Jake Pryszlak (@Jakepryszlak) October 19, 2022 [TAG0] Social media is a proven way to increase awareness about your … [Read more...]

[TAG0] You may wonder how to create informative and engaging content for your email marketing strategy without spending hours searching the internet. This is especially important if you are already trying to scale your business in other areas, such as customer acquisition and product development. Perhaps you have spent months creating your email newsletters only to find that no one is reading … [Read more...]

At just five years old, Janet Hoang already had a ton of business savvy. After acquiring a surplus of a certain in-demand item, she figured out a way to earn some extra money from her kindergarten classmates.“I don’t know why, but my aunt spoiled me with Hello Kitty stationery,” Janet said. “I would tear apart my Hello Kitty notebooks into five pages and sell them for … [Read more...]

Understanding perspectives and experiences from others helps us to be more inclusive. It reduces bias, builds respect, and increases empathy. It also gives us the opportunity to celebrate our similarities and differences. We regularly share cultural spotlights of colleagues at Buffer to connect our global group and help us understand each other better. This is a slightly edited … [Read more...]

Things are about to get more real in 2023 on social media. The rise in the popularity of BeReal made platforms like Instagram and Snapchat realize that people are getting sick of the superficial nature of social media. So they rolled up their sleeves and incorporated features to curb the fakeness. Will adopting the dual camera feature help them? Only time will tell. But one thing is sure; content … [Read more...]

Twitter polls are quickly becoming a popular content format to increase social media engagement. Twitter polls often have a low barrier of entry, encourage interaction and provide instant gratification that social media users are so used to. This allows poll takers to instantly see the results after voting. This article will cover Twitter polls and how to use them to increase your brand's … [Read more...]

src="https://images.unsplash.com/photo-1592093947163-51f1d258d110?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDQwfHxsaW5rZWRpbnxlbnwwfHx8fDE2NzE0NjcwODI&ixlib=rb-4.0.3&q=80&w=2000" alt="What Really Works On LinkedIn? "Answers from the LinkedIn Team"> It doesn't matter if you're a seasoned social media professional, or just starting to leverage the power of LinkedIn. … [Read more...]

Do you want to engage with your Instagram audience in a new way? Instagram Live for Business is a new way to interact with your audience on Instagram. We will show you how to use this Instagram feature to talk directly with your customers. After all, over 500 million people actively use Instagram stories daily. Instagram Live is part of IG Stories. This means that you shouldn't miss this … [Read more...]