Most people think of articles and blog posts when they hear the term content marketing.
There’s more to content marketing that just writing articles. Although written content can be more cost-effective and less expensive, it is not the best way to get the most from your content marketing strategy.
Some types of content are better suited to certain industries than others. You might also find it easier to reach certain segments of your audience with one type of content than another.
It is essential to determine which content formats will have the greatest ROI and resonate best with your audience in order to maximize your content marketing budget.
Here are some quick tips:
It’s important to think about multiple content formats when developing your content strategy. This goes beyond blog posts.
You should consider the following content formats
What exactly is “content” really referring to? There are many forms of online content, including:
Blog postsArticles (published in places other than your own blog)VideosPodcastsInfographicsImagesWebinarsSlide presentationsEbooksWhite papersEmail newslettersCase studiesPress releasesChecklistsInterviewsSocial media posts]Interactive calculators, quizzes, and other tools.
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Many of these formats fall under the heading of written content. However, some of them such as video do not require any writing. You might also find other types of content, such as a longer-form article, case study or infographic that incorporates videos and infographics.
It can be overwhelming to choose from so many options for content marketing, especially if you are limited in resources or have a tight budget. How do you choose the right format for your content marketing strategy, and how can you make it easier?
What Content Types Should You Use?
Each content type has its pros and cons. Video, for example, can be very engaging and shared, but it can also be costly and time-consuming to produce. Before you decide on the content format for your content marketing campaigns, there are many things to think about. These are:
The intended audience (does the person reading it prefer to watch videos or read articles? The type of information that you wish to include (statistics and figures work best in a chart or infographic while how-to content might be more easily followed as a video). Your budget and time commitments. Do you have the skills, equipment, and resources to produce the content you desire?
Mixing up content and creating different formats will give your business the best results. This not only keeps your audience engaged, but also allows you to determine the content that converts best.
Written content is often the most cost-effective to produce. Many marketers opt to concentrate on the core blog posts, along with some infographics and videos.
Written content may not be the best option for every brand. GoPro, an action camera manufacturer, uses video as a natural content format. Their content marketing is dominated by video.
You can also repurpose your content in multiple formats to get more ROI and reach a wider audience. One blog post can be made into a podcast, video or infographic.
How to choose the right content format for your audience
Content marketing can be difficult for many businesses.
It is crucial that your content be engaging and that it has the highest chance of being shared and consumed.
This is why it is important to do thorough research about your audience. You can create a content strategy that will be successful with your specific audience by understanding their preferences and online habits.
Review your audience intelligence and analytics software. Segment your audience to target content marketing campaigns. Consider these things:
Your audience’s age and demographics. A content strategy for Millennials would look very different to one for a LinkedIn audience. A content strategy that targets a Snapchat audience would be very different from one targeted at LinkedIn users. Also, think about the goals of each piece. For lead generation, ebooks, whitepapers and webinars are more effective than blog posts or standard videos. A content strategy that leads to conversions may look different from content shared on social media.
Although your initial research should guide you, it is important to test and experiment to improve your content strategy. Even though statistics might suggest that Millennials prefer video short-form, your audience may be more open to podcasts and ebooks.
The pros and cons of popular content formats
It’s crucial to have a balanced approach when deciding on the formats you will use for your content campaigns. You should consider your budget, your goals, and what you can publish with unlimited resources.
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It is relatively inexpensive and easy to create. Effective at increasing SEO. Must be published on an ongoing basis for maximum effectiveness. Flexible – can be either short- or long-form. Can be used for many purposes including to add value for your customers, convert leads into customers, and to build brand awareness. Attracts comments and guest postings
Video content is becoming more popular than text content. However, it’s more difficult and costly to create videos.
It is effective in building relationships with your audience and loyalty.
This format is great for presenting data in an easily-understood format.
Our Content Builder Service can help you get more visitors to your website by providing quality content that is consistently published. Contact me for a quick consultation and I will send you a PDF copy of my books. Get started today to generate more leads and traffic for your business.
Marketing Insider Group’s post How to Decide Which Formats to Use in Content Marketing appeared first.
By: Michael Brenner
Title: How to Determine What Formats to Use in Your Content Marketing
Sourced From: marketinginsidergroup.com/content-marketing/how-to-determine-what-formats-to-use-in-your-content-marketing/
Published Date: Thu, 05 May 2022 16:00:00 +0000
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