Scoop.it, as you may already know, joined the Meltwater company in 2013. Meltwater is the global leader for media intelligence and social analysis The company was established in Oslo in 2001. It has since expanded to serve more than 30000 customers across 25 countries. It is important that the Scoop.it team reflects Meltwater's identity. We are happy to announce that our new visual identity … [Read more...]

src="https://buffer.com/resources/content/images/2022/04/merve-sehirli-nasir-da_0dNX5aew-unsplash.jpg" alt="What I Wish I Had Known About Product Development Before I Spent Three Years Doing It"> It's not an easy task to build a business. People will tell you this all the time. Perkies, my innovative underwear company, was what I expected when I set up Perkies. It wasn't about the … [Read more...]

30-second summary: Anyone can publicly criticize brands and people on social media platforms if they say or do something offensive or abusing Cancel Culture is public outrage against a micro-celebrity, or a brand, for their public statements or actions Create a detailed communication strategy to keep your brand from being cancelled. Avoid … [Read more...]

A solid game plan is essential to ensure that your marketing campaigns are successful. We are a frequent reader and would like to share how strongly we believe in the creation of a unifying strategy. The same applies to the creative brief. This is especially important for marketers who work in "silos", cultures or homes. Sharing client briefs between account managers and creative … [Read more...]

Social media is a common touchstone that connects people with diverse interests and has become a common platform for all ages. It's evident that people are experimenting with everything, from micro-text to images and voice on Facebook, Clubhouse, and other platforms, but video seems to be the winner. Video content is entertaining and appeals to many audiences. This is what makes Tik Tok so … [Read more...]

Marketers know that keywords are essential components of a content marketing strategy in this digital age. Search engines have changed tremendously in recent years. This has had a significant impact on Search Engine Optimization (SEO). It is gone a time when content creators were able to hack search algorithms with cleverly placed keywords or backlinks. Digital marketers must now prove their … [Read more...]

src="https://buffer.com/resources/content/images/2022/03/wilhelm-gunkel-3VQ4AfOKCVc-unsplash--1-.jpg" alt="Building in Public: How Transparency on the Internet Can Support Your Goals"> In her song A World Alone, Lorde sings, "Maybe we were raised by the Internet." When I first heard it, this line stuck with my heart and is still with me today, especially considering how my behavior and quirks … [Read more...]

Facebook boasts more than 2.9 million users around the world, which gives marketers an huge audience. If you have ever tried to advertise on Facebook you will know that there are many ad formats available. Which one should you pick and give a try? We suggest, hint, hint - giving link ads a try. Why? Why? Because Facebook link ads can be flexible and user-friendly. This makes them an … [Read more...]

Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. An American Express Report found that in 2019 women … [Read more...]

Entrepreneurs, small-business owners, and marketers often ask the same question in today's digital age: "How can I stand out among other accounts?" Social media is an effective marketing tool. It's been used by big brands like Wendys to become pop-culture icons. Small businesses can also use it to make a name for themselves in their industry without spending a lot of money on marketing. In … [Read more...]