It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. All my clients decided to pause their monthly retainers, and within a matter of weeks I didn’t know where my next penny was going to come from.This experience could have easily stopped my business in its tracks, but instead, … [Read more...]

Every year, more than 30 Million tweets are scheduled through Buffer, making it the number one channel where Buffer users are scheduling their social media posts. As of today, we’re helping Buffer users take their planning to the next level — we’ve just released scheduling for Twitter threads so that anyone can easily schedule their Twitter threads with Buffer for free! You … [Read more...]

[TAG0] It is more costly to acquire new customers than to keep an existing client. Your business's revenue will be more predictable if you have clients that pay you each month. How can you make sure this happens? Customers must be satisfied with your service, and you need to keep them coming back. Customer engagement is key to building loyal customers and allowing you to stop worrying about … [Read more...]

src="https://buffer.com/resources/content/images/2022/12/mehmet-bozgedik-S0fblDXpNBo-unsplash--1-.jpg" alt="Social Proof: Predictions About The Future of Personal Branding"> Successful career growth is dependent on personal branding. Social Proof is our series on the subject. We interview remarkable people with diverse goals, who used social media to grow their businesses and improve their … [Read more...]

Learn about perspectives and experiences that are different than ours helps us to be more inclusive by decreasing bias, increasing respect, and increasing empathy. It also gives us the opportunity to celebrate our similarities and differences. Buffer shares cultural spotlights from our colleagues regularly to connect our global team and help us understand each other better. - Katie, … [Read more...]

So, you finally managed to start your podcast. Nothing can beat that feeling, right? You are very excited, at the same time, have huge expectations from it. And why wouldn’t you? All the hard work you have put into researching, interviewing experts, promoting brands, and gathering actionable tips must cultivate a great response. Wait! You are missing one important thing. Where is your … [Read more...]

[TAG0] There are more perspectives and opinions to be shared online than ever before as more people connect with each other. There are approximately 2.5 million blogs that are launched each year. They post around 7 million blog posts per day. It is essential that you have realistic, achievable and measurable goals in order to make your blog stand out. These are goals that can be reached and … [Read more...]

src="https://buffer.com/resources/content/images/2022/12/christina-wocintechchat-com-UTw3j_aoIKM-unsplash--1-.jpg" alt="All of Twitter's Latest Features and how Businesses are Using Them"> Twitter was a simple micro-blogging platform when it was first created in 2006. However, the social media platform offers many features entrepreneurs and content creators can use to grow their businesses. … [Read more...]

Your marketing team and social media collaboration is like managing a preschool. While you want to maintain peace, you are constantly being pulled in different directions. It can quickly turn into a chaos with everyone posting what they like. This can cause inconsistency and confusion among your audience. Remote work has made this situation more difficult. This is evident in many studies, … [Read more...]

30-second summary: Many business leaders have difficulty hiring SEO managers and wonder if they really need one. SEO visibility is crucial to your business' success. It is difficult to increase customer base and sales. SEO can be a powerful tool for brand growth, but it requires the right mindset This checklist will help you find the best person to work for … [Read more...]