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Successful career growth is dependent on personal branding. Social Proof is our series on the subject. We interview remarkable people with diverse goals, who used social media to grow their businesses and improve their careers. Social media has given individuals more control over their image to the world than ever. These changes will have a significant impact on personal branding in the future.
This article will examine the future of personal brand through the expert opinions and predictions of Social Proof interviewees. I’ll also be making my own predictions based upon general market trends. Stay tuned to learn more about the changes that will shape our perception of personal branding over the next few years.
Creators must find the right balance between authenticity, oversharing, and creating their own identity.
People are becoming more skeptical of “professional” content that is too formal and not authentic. Fadeke Adegubyi stresses that authenticity is key to building a personal brand. However, authenticity can also be overshared. Avoid the temptation to reveal every detail about your workplace and learn more about HR’s guidelines.
Fadeke also stated that people must create identities beyond their employer. Peter Yang, a recent issue of The Jungle Gym, echoes this idea. Three questions that people might ask themselves are shared by Fadeke:
- Where is my zone of genius?
- What is my long-term goal for the future?
- How do I get there?
As the economy and tech sector undergo another shift, more people will be forced to look within and question their identity.
More valuable than the short social media posts is in-depth content
Although you can reach a large number of people through social media platforms, how do you show your expertise and provide value upfront to ensure that professional opportunities continue to come to you? Jack Appleby states, “If your personal brand is built on your profession or business expertise, it is worth having content that goes deeper than one social media post.” Twitter is fantastic, but only 280 characters can go far.
You can transform yourself from someone who is just in the space into someone who provides value by creating a piece of content that you own, whether it’s a newsletter or an encyclopedic YouTube video. This idea is also a part of personal branding. You can break up large chunks of content and repurpose them on other platforms, where you may not have to invest as much.
Personal branding will be more permissible
The possibilities for creation are unlimited as people expand their personal branding and content creation. This means that you can easily build your personal brand using any medium you choose. While social media is the most popular way to build a personal brand online, we expect more people to change how they communicate online.
Steph Smith shared “… all forms of content (newsletters and podcasts, Twitch streaming videos, YouTube videos) will be part of people’s personal brands. Although a creator may not have a personal brand on all platforms, it is likely that they will.
Your expertise may be shared for free on a podcast you publish through Anchor or write Twitter Threads. Or, you could start a Substack newsletter. No matter what platform you choose, there will be a lower barrier to creating content that supports your brand. You’ll be able shift your focus from quantity to quality with the wide range of options available.
Personal branding is like running a small business
You may believe that only the most successful online creators are doing all the work. However, this is often false.
Tori Dunlap says, “I believe the future of personal branding is much more like running your own business.” This will change the way consumers view brands. It will be more common and accepted that people who appear online are likely to have a team supporting them creatively, regardless of how relatable. This adds legitimacy and can also help you grow your brand and reduce creator burnout.
Tori adds, “There is also an opportunity for people to connect to a company, a mission, to foster diverse thoughts and general diversity and connection with many people around that mission.”
My predictions about the future of personal branding
After conducting interviews and reading a lot of research, I felt the need to add my voice and perspective. As technology improves, it is clear that personal branding via social media will continue to change. Some trends that could influence the future of personal branding via social media are:
- Increased usage of artificial intelligence (and automation): Personal branding will be more automated and aided by AI on social media. AI-powered bots and tools could be used to manage social media accounts, create content, and interact with followers.
- The continued growth of video content Video content is an integral part of personal branding via social media. This trend is expected to continue. 30 percent and 27 percent respectively are already consuming educational and tutorial/how to content. As technology advances and more people have access high-quality video production software, we can expect more engaging video content on social media.
- Multi-hyphenate will grow: More people will combine and communicate their diverse skills and interests into one career. YouTubers who have a day job as fashion house owners or product designers will be more likely to become newsletter creators. Polywork, LinkedIn’s younger sister, is here to help you communicate all aspects of your personal brand.
The future of personal branding via social media will likely be shaped by technological advancements, changes in consumer behavior, as well as shifts in society’s attitudes towards privacy and security.
Individuals can make sure their personal brand is relevant and effective in today’s digital age by staying on top of these changes and adapting to them. Our research and experts have demonstrated that personal branding is a dynamic and exciting space with many possibilities for those who embrace it.
Buffer is the best place to start building your brand! You can easily organize your thoughts, make drafts, and schedule all your content in one place.