"Thought leadership" has been a buzzword we've heard a lot. It may seem like a cliché, but based on my experiences as a coach and business owner to entrepreneurs and corporate leaders, I can understand why it is so popular. It works because it is done right. This is what I know from personal experience. Over the past 10+ year, I have seen the benefits of thought leadership in the lives of … [Read more...]

Automated advertising bidding is one the most powerful tools digital marketers have today. Thanks to machine learning, it can be harnessed to its full potential. Automated ad bidding will not only make your campaigns more visible online but also save you tons of money. Let's look at the many benefits of automated advertising bidding for your company, including brand awareness, traffic … [Read more...]

Multi-channel marketing can help increase brand visibility and reach. This is a great tactic! This is a great tactic! Imagine this: A potential customer stumbles upon your Instagram account and is impressed by the posts. They are informative, conversational and engaging. They sign up for your newsletter and are immediately disappointed by the tone and content. However, they won't be disengaged … [Read more...]

30-second summary: Accessibility is key to a positive brand perception and a stellar user experience, which are key elements that appeal to value-driven customers WebAIM reports that 98 percent US-based websites aren’t accessible. Although digital marketing strategies are not glamorous, it is important that brands have multiple layers of "why" and "how". … [Read more...]

LinkedIn has grown to be more than an online resume site for job seekers looking for employment opportunities. According to the social media industry, LinkedIn is now the most important platform for marketers and B2B businesses. For better lead capture, LinkedIn marketing strategies are being used by more marketers. These statistics will help you make a decision about the best LinkedIn … [Read more...]

Facebook is still the leader in social media marketing. Marketers love its rich feature set. You can choose to use Facebook page or group, stories or analytics. Facebook offers it all. Facebook has seen a tremendous growth in usage over the years. Facebook has gone beyond family sharing and friendly chats. It serves as the main gateway to millions of online businesses' sales funnels. … [Read more...]

By 2026, copywriting jobs will grow by 7.6% It's not easy to find a job as copywriter. Companies are looking for people with predetermined skill sets. You must have a strong writing portfolio and the soft skills to support it. We will make it easier for you to interview if you are looking for a job as a copywriter. These questions and answers for copywriter interviews are designed to … [Read more...]

You already know the importance of creating a community around your brand. This will result in stronger word of mouth, customer retention, and better organic growth. Yet, many small business owners don't know how to foster genuine communities or don’t believe they can do it if they don’t have the resources. As employee #1 and Director Marketing Community at theSkimm, and as founder and CEO of … [Read more...]

Social media can be used to increase brand awareness and reach your target audience. But the pandemic has elevated this tool to an entirely new level. Social media usage during the pandemic is on the rise. A recent survey found that 72% of respondents claimed their social media usage has increased due to COVID. 43% stated that their postings have also increased. However, you need to … [Read more...]

Businesses can be either B2B (Business-to-Business) or B2C ("Business to Consumer") Although you might be familiar with these types of businesses, content marketing strategies for B2B and C2C may not be. While the strategies are similar, they have some significant differences. These differences are crucial for successful marketing campaigns. Marketing agencies that work with B2B and B2C … [Read more...]