“If the tree falls in a forest, and no one is there to hear it, does it sound?
This thought experiment is very useful when we discuss content marketing. Can a piece created of content have any impact if it isn’t seen by many people, or any at all?
One survey found that bloggers spend half their time writing original content. This feels like a waste of time after putting in hours to create an article.
When we discuss curated content, it is even more likely that they will completely skip content promotion efforts. span style=”font weight: 400; font-style normal ;”>. It’s not your content so why would you draw attention to it?
Truth is, you will only see the benefits from content curation when you put your best effort into getting it in front of the right audience.
We’ve already shown you how Scoop.it can be used to find and curate content. This guide will show you how to promote your curated content and make sure it gets seen by the right people.
Scoop.it: Your online magazine
You can use your blog, YouTube channel, or website to host your original content. Scoop.it allows you to do the same.
Topics are the core building blocks of content curation. Each topic represents your curated content hub.
These can be viewed as your online magazine. It allows you to organize your thoughts on subjects that are important to your audience.
This will make you an expert. Every topic page comes with a URL that you can share on any private or public channel that allows you to reach the right people.
Scoop.it customers with Pro or Plus plans have the option to personalize their Scoop.it topic pages using elements such as
Background photo and color
Header logo and text color
Header background picture and color
Backgrounds, colors, font families, sizes, and backgrounds for individual scoops
You can also choose from a variety of templates.
Enterprise customers have the option to fully customize their Scoop.it topic with privacy and advanced design options. They can also avail of our white label design services.
Social media sharing and social features
There are many ways to spark meaningful interactions around your curated content.
Reacting to content on a Scoop.it topic page can help drive conversation. This can be found by hovering over a scoop. A Reaction section will appear below the scoop. It allows you to comment on Scoop.it.
You can also share the scoop in another place, but you will need to click a different button. This scoop can be shared by clicking the share arrow to the right.
In an email
Through your social accounts (more details below)
Copy and paste using a direct hyperlink
Inserting HTML code snippet
These methods work well for content that you already have.
To add new topics to your Scoop.it topic, you can link your social media channels and share them from this modal window:
You can add up to 5 Pro accounts, plus plans up to 10 and Enterprise up to 10. On the Plus plan and higher, you can choose to share immediately or schedule for later.
Accounts that you can connect to:
LinkedIn profile and company pages
Yammer, Yammer groups
Convert your curated content to a regular email newsletter
Building deeper relationships with your audience can be as simple as showing up in the place they control: their email inbox.
Our email inboxes, unlike social media and other public channels are highly private, protected communication channels. If someone gives you access (i.e. You should show up to their appointments and fulfill their expectations if they grant you access (i.e.
The Plus plan from Scoop.it lets you convert your topic pages into an email newsletter .
To access the Newsletter tab, click on the top menu.
You can customize your newsletter many different ways from here:
Select posts to include
Define the total number of posts
Create your own template with just a few clicks
You may also download your newsletter and upload it to another email platform.
Scoop.it Enterprise users have the ability to take this concept to the next level. Our team can create an email newsletter layout that is completely customized to their needs.
Enterprise users have the ability to create their own email layouts from scratch. They can use predefined widgets and select posts that they wish to include. You can also customize any detail.
They have the option to choose to automate their newsletter creation at a time and day that suits them best.
Integrate Scoop.it content to your website and other assets
Your curated content does not have to be in a vacuum. Your curated content can exist in isolation from your original content.
Our users can integrate their Scoop.it topics pages to their websites with Scoop.it Plus.
You can access all of the integration options from your topic page by clicking on the Integration tab in the top menu.
You can find here
To copy and paste the embed code to any page on your website or blog, generate one. You have the option of a responsive grid or a minimalist list, or a carousel.
In just a few clicks, integrate your Scoop.it topic into WordPress
Create a Scoop.it topic at your domain to improve your SEO and increase your website traffic using curated content
Scoop.it Enterprise customers can white label and brand embedded Scoop.it content. They can also use our powerful API to integrate with multiple websites.
Offer a great experience to your readers
Scoop.it lets you provide great reading experiences for your customers, employees, and everyone else you are distributing your content.
First, they have the ability to define their reading journey by using the search bar.
They can interact with your content, and engage with you. Your Scoop.it users can tag one another using the Reaction section. This makes your comments more powerful.
Your readers can receive your curated content directly to their inbox. This is great for those who want to keep up to date with all that’s going on but don’t have time to visit the topic pages or keep up with what you’re doing.
They’ll be notified and kept up-to-date on industry developments. Scoop.it users have the option to choose how often they receive these updates, and which one works best for them.
Get your content seen by the right people using Scoop.it
These Scoop.it features will help you build a loyal following that is used to your high-quality content.
Your reach, online engagement and lead generation will all increase. Your content marketing strategy will be sustainable and long-lasting. It will allow you to achieve your business goals.
Does this sound like you? Scoop.it Enterprise is available for free. Talk to us to request a demo.
Scoop.it Blog: How to Distribute Your Content