You might have seen the posts titled “Expectation Vs. Reality”, where customers criticize products that are not what they expected.
The sun hat they bought online looks amazing, but it looks terrible on them.
Customers face this problem. Customers see something they like and buy it. How do they find out if it fits or if it will be a good fit?
Smart shoppers won’t make that purchase.
70% of customers report difficulty finding clothes online that fit. This leads to high returns, which in turn costs online retailers $550 billion annually.
This huge problem could be reduced if you were able to test before you buy. Virtual try-on with augmented reality is now possible.
You’ll see that companies are moving in this direction. Let’s look at virtual try-on and six of the best examples for inspiration.
Virtual Try-On – Everything You Need To Know
What is Virtual Try-On?
Virtual Try-On: The Benefits
Six Best Virtual Try-Ons
What is Virtual Try-On?
The virtual try-on allows consumers to try on clothing, jewelry and makeup using their smartphones or tablets. Augmented reality overlays visuals on the real world using their device’s camera.
Virtual try-on is available online at many stores, via their apps and through social media. Either you can create a virtual solution yourself or hire specialists to do it for you. There are many plug-and-play options available, such as Fittingbox.
Virtual Try-Ons: The Benefits
Consumers can try virtual products before making a decision. Consumers can experiment with different products at their leisure until they find the best one for them. They might experiment with different accessories to find the right match for their outfit.
Consumers are less likely to return products because they can try the product before buying. They are more likely to choose the right product the first time.
Consumers love to try things on virtual reality. Imagine someone using Snapchat to test your products and then sharing their snaps with all their friends. This is great marketing for your company.
Cross-selling is also made easier by virtual try-ons. You can mix and match products with your virtual try-on tool.
Six Best Virtual Try-Ons
2. e.l.f. Cosmetics
3. Baume & Mercier
6. Warby Parker
Snapchat may have seemed like it was going out of fashion when Instagram added Stories and WhatsApp added disappearing images. Snapchat may be killing it in AR, which could keep them alive.
Farfetch and other brands such as Prada have partnered up with Snapchat to offer virtual try-ons.
Farfetch allows users to simply stand in front of the camera and say, “Show me a windbreaker coat with a pattern.” The software will choose the right product from the brand’s catalog and place it on the user’s body.
3D Body mesh is an advanced technology that maps the body. It also simulates cloth to make clothes appear more realistically respond to gravity. Snapchat users can change outfits by speaking, share images and even purchase the products.
AR tools are free for everyone. You can also pay to advertise your virtual try-ons via Snapchat.
Upload your product catalogue and 3D product assets to the AR platform in order to use it. AR shopping templates are already available so you can quickly create AR Lenses (Snapchat’s augmented reality experience).
2. e.l.f. Cosmetics
YouTube, unlike Snapchat, does AR try-ons primarily through paid ads and influencer content. This is possible because Google has partnered up with many beauty tech companies like Perfect Corp.
The success of e.l.f Cosmetics’ AR campaigns on YouTube has been remarkable. The results were impressive: more traffic, lower bounce rates, and a 63 per cent lower cost per user than in previous campaigns.
Under e.l.f. is a button that says, “Try it On”. Cosmetics’ in-stream ads.
Users tap the button to launch their camera and display the featured product. You can change the color or shade of the featured product, as you can see.
The user can then decide to buy the product and be directed to the appropriate product page on e.l.f. Cosmetics website. This allows shoppers to connect with the product at a deeper level than they could if they just looked at a picture.
There are several ways you can get on board the Google/YouTube Ar train. You can either access AR opportunities via YouTube’s BrandConnect platform or talk to a Google sales representative.
You can also work with Perfect to create AR beauty effects and then upload those assets to YouTube.
3. Baume & Mercier
It makes sense to offer customers a virtual trial of high-end products. Customers don’t take such big purchases lightly due to the price. It is a good idea to offer assistance to customers on their journey.
Baume & Mercier, a luxury watch manufacturer, partnered with Haptic Media in order to offer a virtual try-on experience.
The virtual try-on is made more realistic by the fact that the watches were designed in a variety of wrist sizes and variations. Special attention was also paid to lighting effects and shadow effects.
Haptic Media also conducted user testing while they were building the virtual experience. They were able to observe how people naturally hold their devices and what angle they hold them.
If you are going to create a virtual test-on feature, it is a good idea that you take these steps. Virtual try-on should not be considered a novelty. It will allow users to see if the item’s style and shape are suitable for them, and then encourage them to buy it.
It’s also an advantage that the virtual tool can be accessed from the company website. This makes it easy and accessible for everyone. The feature is available to customers without requiring them to have the company app and all the annoying notifications.
Everyone seems to be trying to improve their AR skills at the moment. This includes Meta (or Facebook).
L’Oreal’s AR/AI company ModiFace has partnered with Instagram Shopping to offer virtual try-ons for make-up companies.
L’Oreal brands Urban Decay and NYX, Maybelline New York and Lancome were the first to use AR. More are on the way.
Cosmetics and beauty companies should use the AR tools on social media to reach customers. Customers go to platforms like Instagram to find beauty content and inspiration. It’s easy to target customers on these channels.
Social shopping is also on the rise. Social media is used by over 55% of US users between 18-24 years old and 48% of those 25-34 years old to make purchases.
AR makes it easy to create a personalized shopping experience for your customers using social media channels.
A Facebook AR partner is required if you want to offer an Instagram virtual experience. ModiFace, Perfect Corp. and Facebook’s Spark AR hub are some examples.
You can solve major customer problems using technology. Wacoal, an underwear brand, collaborated with AI tech company Sizer in developing mybraFit, an innovative bra-sizing app.
The app allows customers to pose in front of their smartphone camera, and they will be given instructions on how to do it. The app takes a few images to secure the device and then uses a proprietary algorithm that digitally sizes the user.
You will need to answer some questions about your body and shape. They will then receive an email with their bra sizes and personalized recommendations from Wacoal. Wacoal stores the customer’s size in their profile.
This is personalization at its best. Wacoal creates a customer profile which makes future purchases more straightforward and increases the likelihood that the customer will make repeat purchases. You can also gather valuable customer data to aid in business and marketing decisions.
The company’s bra-sizing app has seen an increase in sales and traffic. They’ve also seen an average order value of $12 more.
This tech has the amazing benefit of allowing you to make custom-made recommendations to increase sales. Nike also did something similar in the past with its Nike Fit app, which measures shoe sizes using their smartphone camera.
You might be able to use sizing technology in your store. It can be combined with personalized recommendations and virtual trial-ons to create a unique way to attract customers.
6. Warby Parker
Warby Parker is a great example of an e-commerce provider that allows customers to try on glasses at home. Five test glasses are provided to customers to help them choose the right pair.
This model was adopted by the company because they understood that shopping for glasses is a social experience. They encourage social sharing and engagement by sending frames that people can try.
Warby Parker’s AR tool complements this idea. It can also help streamline the buyer’s journey in certain cases. They don’t have to pay shipping costs if they can get customers online and allow them to try the glasses before they ship.
Warby Parker’s software was developed using Apple’s ARKit. It uses a proprietary algorithm that provides a better fit for users than a standard filter on social media.
There is one problem with this virtual tool: it is only available for iPhone users. This could mean that the company is missing out on potential customers who use other devices.
The Warby Parker case shows that even physical try-ons can still be a powerful tool to help customers find them sooner. AR is a way to do this.
You’ve probably seen that virtual try-ons are a great way to personalize e-commerce. It’s impressive and persuasive when someone can see how a jacket or watch will look in real life.
Customers can use virtual try-ons to help them in the consideration phase of their journey. AR-assisted Try before You Buy has been shown to increase awareness and sales.
This is definitely something to consider for your brand. These cases demonstrate that AR technology is improving as AR providers and platforms compete to produce the most realistic and user-friendly visuals.
The article The 6 Best Virtual Try-On Examples appeared originally on Sleeknote.
By: Emil Kristensen
Title: The 6 Best Virtual Try-On Examples
Sourced From: sleeknote.com/blog/virtual-try-on-examples
Published Date: Thu, 10 Feb 2022 07:45:19 +0000