You will gradually add technology to your online storefront as your business grows. This includes data analysis and customer service. Although technology can be very helpful, it can also cause confusion and bloat in your systems. Consolidating ecommerce technology stacks is a good idea for all ecommerce businesses. Let's now discuss the benefits of consolidating your tech stack and how you can … [Read more...]
What makes a newsletter good? 10 Best Practices in Design and Content You Should Read
Newsletters are a great way to connect consumers and brands. According to a survey of advertisers who spend $10k+ per year on advertising, 86% believed newsletters created a vital link between their brand and the audience . 88% also believed newsletters would be a valuable tool to reach targeted audiences without the need for third-party data. High-converting newsletters are an important … [Read more...]
Peter Drucker’s Wisdom on Marketing: Business IS Marketing
Peter Drucker's timeless wisdom is sprinkled all over the world of business and management. His brilliant definitions of marketing, business and management are often quoted - and with good reason. His ability to express complex ideas elegantly and clearly was a gift. His influential thoughts are often referenced - as in this blog post about our favourite inspirational quotes and another on how … [Read more...]
Content Marketing for E-Commerce Brands. The A to Z guide
It is there. You know exactly what your audience wants. Are you tired of waiting for people to discover YOU and the DIFFERENCE that your company can make? Do not worry dear friend. We have laid out the steps to rekindle your love for Jack Dawson. If you aren't already, Jack is your target audience. This is not the Titanic. No one's gotta drown. This ultimate guide will make it easy … [Read more...]
How to create a content-marketing strategy for your personal brand
Fenty Beauty and Kylie Cosmetics currently dominate the beauty industry not only because they produce great products, but also because their founders, Rihanna Jenner and Kylie Jenner have strong personal brands that anchor them businesses. Elon Musk tweets a suggestion about a cryptocurrency coin. The price of the coin changes as Musk has claimed that he is a technology expert. TikTok and … [Read more...]
9 Easy Steps to Dramatically Increase Website Speed
Did you know that your website's performance can be affected by five seconds? Five seconds. Every second that your website takes to load decreases your conversion rate by 4.422%. This is because users only spend five seconds on your site. Further research has shown that every second of delay in loading your website results in 11% less pageviews and 16% less customer satisfaction. Your ROI … [Read more...]
I Remade 5 Email Popups for Online Brands. Here’s the result.
Today I am doing a makeover. Not just any makeover. Popup Makeover #SleeknoteStyle Here's the deal First, I will take five online brands who are using website popups for growth. Next, I'll address their shortcomings. Finally, I will redesign their popups using Sleeknote based on what they can do better. Let's get started. Need more list building inspiration? Access our swipe file … [Read more...]
What Is Instagram Shadow Banned and How Do You Avoid It
It can be frustrating to try and grow an Instagram following when your posts don't show up anywhere. For social growth, Instagram users rely on the explore page and hashtags. However, sometimes your engagement may stop responding to your posts or show love. Many have claimed that they were limited by shadowbanned accounts. However, no one at Facebook nor Instagram has ever denied or confirmed that … [Read more...]
Are you better to have your teammates start together or stagger their Onboarding?
src="https://buffer.com/resources/content/images/2022/04/liz-sanchez-vegas-NQTqZLh6CxE-unsplash.jpg" alt="Onboarding: Is It Better To Have Teammates Start Together Or Stagger Their Onboarding? "> Over the years, we have done a lot hiring. One of our questions was: Is it better to have Buffer colleagues who are starting at the same time as you or to stagger your start dates? Our team is small … [Read more...]
7 Ways Ecommerce Businesses Could Save Money
Let's face it, we are all in this business to make money. Ecommerce business owners have to be more efficient in order to increase profits and keep prices competitive, due to rising costs. It's easy to concentrate on increasing revenue. However, that's only half the equation. Streamlining your processes and reducing costs is the other half. We'll be covering some of the best money-saving … [Read more...]