src="https://buffer.com/resources/content/images/2022/07/INGLENOOK-MARKETPLACE-STOREFRONT.png" alt="Starting My Business as a Side Hustle Helped Me Succeed, But I Wish I Had Gone All-In Sooner"> Many entrepreneurs will know the origin story of my company: I was fed up with my full-time job and had an idea that I couldn't let go. At the time, my job was at a design company and I was unhappy with … [Read more...]

src="https://buffer.com/resources/content/images/2022/07/Header-1--1-.jpeg" alt="Introducing Instagram Reels Auto-Publishing in Buffer"> It is finally here. After two years of waiting Instagram finally released its Reels API yesterday to all social media management platforms. We were so happy that we immediately started building and are now... Buffer now allows you to auto-publish … [Read more...]

[TAG0] It's easy to start a blog, but it can be difficult to make it a success. We'll show you how to make your passion for blogging a monetizable, successful website that has a large following. 1. Identify the purpose of your blog There are millions of blogs online, so it is important to make something that stands out. Your blog should have a niche. You blog should have a strong focus on … [Read more...]

30-second summary: Account-based marketing (ABM), which is a way to build a personal connection with your target audience and show that you care about their needs, helps them feel secure. ABM is the most successful marketing strategy for 97 percent of companies ABM can be combined with inbound marketing to maximize effectiveness. This ties into an efficient SEO … [Read more...]

Search engine optimization is a way to rank higher on Google. However, certain industries are more competitive than others and are more susceptible to algorithm updates. Many SEO professionals will resort to black-hat methods to get Page 1 positions in highly competitive industries like FX, insurance, loans, casinos, and other financial services. Google is the most used search engine by … [Read more...]

src="https://buffer.com/resources/content/images/2022/06/tiktok-scheduling.jpg" alt="New to Buffer: Schedule Videos Straight to TikTok">Newsflash! We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. Read on for more details.You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. … [Read more...]

Let’s face it: it’s tough to constantly produce fresh content for your audience while still remaining relevant and maintaining content quality. That’s why many digital marketers and e-commerce companies are turning to content curation as an alternative or to bolster their content pipelines. But what exactly is content curation and why does it matter for your business’s success in the online … [Read more...]

Do you believe in relationship-building supremacy with your consumers? If you just gave the nod, Email Marketing is the most effective marketing tool for you. Not only can you provide relevant information to your consumers but also catapult conversions for your business. The best part about such a strategy is the personalized experience you will deliver right into your customers’ inboxes. … [Read more...]

Are you a person who clicks the "checkout" button to purchase something, but then leaves before you get it finished? There are many little things that can prevent you from completing a successful checkout. It can be too difficult to complete the checkout process. [TAG0] Your customers should experience the same process. To get to the finish line, they need a seamless experience with their … [Read more...]

What can you do to build trust in a market that is so difficult to penetrate? According to the Gustavson Brand Trust Index in 2020, brand trust dropped to an all-time low. The same researchers found a trait that could help restore trust the next year: authenticity. Brand trust and brand authenticity have a significant relationship. Gustavson talks about authenticity in his talk on social … [Read more...]