30-second summary: The influencer marketing boom has been accelerated by the content creator economy. It has also seen rapid growth. But, there is more to the story than meets the eye. There is an increasing climate of risk and instability, as well as a shifting away from vital practices, in favor of what could be viewed as a "faster track to success." Anthony DiMoro, … [Read more...]

src="https://buffer.com/resources/content/images/2022/07/Tempt-Website-About-Us-Page-Header-bottom-image-.png" alt="How a Small Marketing Agency Uses Buffer To Manage 10 Clients"> Enthusiasm, personality, accountability. These characteristics, according to Beccy Gibson (managing director at marketing agency Tempt), can give a small agency an edge in delivering results. Beccy spoke with us … [Read more...]

The beauty of creating a video marketing strategy is that it makes it easier for viewers to see the information you want to share. Why you need a video marketing strategy right now! True! Video marketing is here to stay. 81% of marketers believe video marketing has directly increased their sales. Videos are a key part of any social media marketing strategy, as 85% of Americans … [Read more...]

“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth for its brands, SEAT and CUPRA in the European … [Read more...]

Just Google it! That’s what you (and I) do when we’re looking for a restaurant, a car repair shop, or practically anything under the sun. It’s no wonder that 82% of people use search engines like Google to find local businesses. If you own a local small or medium business, you understand that’s a considerable number of customers. Now, consider this: 70% of your potential customers look up your … [Read more...]

[TAG0] All growth-oriented companies must make digital marketing an investment. No matter what industry you are in, or how saturated your niche is, digital marketing is a crucial step to long-term brand growth and efficient lead generation. It also helps with sales costs. You can reach many short-, medium-, and long term goals through successful digital marketing implementations. Content … [Read more...]

Are you using TikTok to run your business for a while? TikTok live videos can help you increase brand engagement. TikTok allows creators and brands to interact with their audiences in real time by going live. You can answer questions, share tips and tricks, or show the behind-the scenes . This blog will help you get started on your TikTok live video journey. You will also learn the best … [Read more...]

Give someone a fish, and they will eat for a lifetime. Teaching someone how to fish will make them eat for the rest of their lives. That's an SEO pun. It is also the purpose of this article. You're bound to encounter common SEO myths if you visit either the amazing SEO communities on Twitter and LinkedIn. "Longer dwell times are a sign of a great user experience. It must therefore be a … [Read more...]

Did you know that almost 63.4% SEO jobs require knowledge with at least one tool to be successful? However, being a SEO manager doesn't mean you have to be reliant on tools. Communication skills are essential. You must also be able to analyze and communicate well with others. Search Engine Optimization (SEO), as we all know, is a critical aspect of digital marketing. The person … [Read more...]

[TAG0] SEO seems to be the focus of everyone these days. It is great that SEO is so important to get more people reading your content. But, if you fail to balance SEO and content, it can lead to serious problems. It is crucial to balance SEO and content for any website's success, no matter if you are trying to rank for a particular keyword or build traffic. This article will provide some … [Read more...]