30-second summary: Bounce rate refers to the percentage of visits that occur on a single page or visits from which the visitor leaves your site. This metric is used to measure the quality and relevancy of visits. Exit rate can be described as a metric that indicates the number exits from your website. It is equal to the number visits when applied across your entire … [Read more...]

🖊️Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the third episode here.Small businesses are small for a reason – they often have a limited budget and … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/SmallBusiness-BigLessons-Buffer-Season2.png" alt="Introducing Season 2 of Small Business, Big Lessons -- a Buffer Original Series"> Buffer is often able to meet many small businesses. We had the opportunity to highlight eight of these amazing small businesses in season one of Buffer's original series, Small Business, Big Lessons. We are … [Read more...]

🖊️Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the first episode here.Building and managing a community has become a significant piece of the successful small … [Read more...]

It's not easy to run a small business. It's not only the risk involved in starting a business, but also the blood, sweat and tears required to keep it running smoothly and attract more customers. Small businesses are feeling the heat due to factors like the Great Resignation and the looming economic recession. (Let's not add climate change to this, okay? We wanted to find out how these people … [Read more...]

More than 2,000,000! This is the number of Linkedin groups, according to Business Statistics. What does this mean? This means that LinkedIn can be used to promote B2B marketing. LinkedIn is the best social platform to establish solid business relationships and generate qualified prospects. You might consider creating a LinkedIn group if your business is mostly B2B. You might also be … [Read more...]

30-second summary: Global recession and the cost of living crisis won't dampen consumer spending and gift-giving spirit. Ecommerce retailers expect $262 billion in holiday sales for 2022, surpassing the $205 trillion benchmark from 2021 We have the answers to your questions if you've been searching for "ideas to increase ecommerce holiday revenue" This guide … [Read more...]

30-second summary: SEO can be expensive but it does not guarantee traffic or rankings. It is no surprise that many business owners are confused about SEO. SEO clients come with different needs. Before you can develop a relationship management strategy, it is important to learn about their previous experience in SEO. Get to know your new leads and … [Read more...]

[TAG0] Chances are, you've heard content marketing slang. It's true. It's one of the best ways you can connect with your target audience to build relationships. Not all content is created equally. 72% of customers prefer personalized content, and 72% only engage with it. How can you get the right information to personalize your content curation strategy? Social media analytics is the … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/chris-montgomery-smgTvepind4-unsplash-1.jpg" alt="How We Set Communications Expectations As A Fully Remote Team"> Our remote team is made up of over 80 people. How we communicate is crucial to our ability to work together, share information, and create a strong remote culture. Clear communication is key to building trust and a culture of … [Read more...]