Social media can be used to increase brand awareness and reach your target audience. But the pandemic has elevated this tool to an entirely new level. Social media usage during the pandemic is on the rise. A recent survey found that 72% of respondents claimed their social media usage has increased due to COVID. 43% stated that their postings have also increased. However, you need to … [Read more...]
Volusion announces new UX/UI enhancements in Admin UX for 2022
Volusion is constantly improving our platform for merchants. We do this behind the scenes. Last year, we launched our Avalara Tax integration and Premium Checkout feature. We also have backend microservices. Today, we are happy to announce that we will release a new round UX/UI enhancements for the Admin interface Monday evening. This will give our merchants a better experience in managing … [Read more...]
Comparison of B2B vs B2C Content Marketing
Businesses can be either B2B (Business-to-Business) or B2C ("Business to Consumer") Although you might be familiar with these types of businesses, content marketing strategies for B2B and C2C may not be. While the strategies are similar, they have some significant differences. These differences are crucial for successful marketing campaigns. Marketing agencies that work with B2B and B2C … [Read more...]
The 2022 Not-So-SEO Checklist
30-second summary: It is easy to fall for dangerous misconceptions with several Google algorithm updates in 2021 One constant is Google's value for great content. Core Web Vitals isn't the only ranking factor, but they can be used as a tiebreaker. Before you start creating your SEO strategy for 2022, read this! Google and other SEOs around the globe had … [Read more...]
8 Social Media Content Marketing Strategy Tips to Avoid
You've already established your brand on social networks. Are you content? Is it something you need to look at? Is there something missing? Statista estimates that there are more than 3.6 billion social media users around the world, with 4.41 billion expected by 2025. It is not enough to have a social media presence in order to spread the word about your brand. A strong content … [Read more...]
Merchant Stories: Halo Headband
We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Continue reading to find out how Halo Headband achieved success with their online shop (via Paul Ketchen and Partner). What motivated you to open your online shop? My partner and me invented a headband for running and cycling that draws sweat away from your eyes. Our SweatSeal technology … [Read more...]
7 Creative Flash Sale Ideas That Will Boost Your Sales
You'll be able to sell more products if your product is less expensive. This is not always the case. According to Vanderbilt Owen Graduate School of Management research, some consumers consider price to be a good indicator of quality. Consumers could associate your brand with low quality products if your prices are low. This could lead to lower sales. JCPenney, a US retailer, saw its sales … [Read more...]
9 Best Practices To Optimize Your Calls for Action
Your CTAs (calls to action) are the most important parts of your copy. CTAs are the key to guiding users through your marketing funnel and giving them clear instructions as to what they should do next. CTAs are crucial for converting leads into profitable conversions. It is so important to have your CTAs correct. You should take the time to optimize them in terms of text, color, positioning and … [Read more...]
Business Brand and Personal Brand: How Small Business Owners can Make It Work Together
A unique and authentic brand is vital for every business. Customers will be able to identify who you are and what you do. Many founders mistakenly associate their business brand and their personal brand. Combining them might work for some, but it is not the best approach for all. As a coach, creative strategist and brand strategist for small businesses and startups, I have found that … [Read more...]
The 4 Best Mobile Platforms to Use in Your Marketing Strategy
Think about how you spend your spare time browsing social media and the internet. Do you use a phone or a computer? You are likely to have chosen the second option or know of others who will. According to Semrush, 280,000,000 Americans (or 84.2%) use their phones to access the Internet. This is just in the United States. Mobile platforms are a huge part of advertising strategies. You're missing … [Read more...]