You'll probably have had enough of the constant stream articles entitled "Is this year for mobile marketing?" if you were involved with digital marketing around 10-15 years ago. We all knew that mobile would be a major channel. Now, we just needed the "killer app" to make it happen. As you can see, however, the interest in mobile marketing has declined significantly since those ebullient … [Read more...]
Top Graphic Designer Interview Question & Answers
You have an interview lined up, and you "need" it. We understand how you feel. Graphic designing can be a challenging job, regardless of whether you are applying for an agency or product-based business. As you work with multiple brands and styles, your responsibilities in an agency are increased. Graphic designing is a combination of marketing and creativity. It allows you to entice your … [Read more...]
Groundhog Day Debacle (a little entertainment)
When my kids were little, I used to make a big, fun deal out of Groundhog Day (a weird American holiday). I would make them giggle by telling them wild and fanciful tales of how we used to celebrate this day in “The Old Country” and even give them little gifts. Over the years, my kids have kept this funny tradition up. On “Groundhog Day Eve” we send each other hilarious text messages about our … [Read more...]
Questions about Public Relations to Hire the Best Talent in PR
The line between marketing and public relations might appear blurred at first glance. For small and medium-sized businesses, it is generally true. However, large corporations and corporations may not think that PR is relevant for them. It's a good thing that your clients have reached that threshold. You need to let go of the "PR and marketing are the same" mentality and offer your clients … [Read more...]
How to make social media advertising work for you business
Over the last few years, social media has been a major factor in ecommerce sales. Marketers can now better connect with potential customers through social media. Hootsuite has found that social media users have grown by more than 1,000,000 in the last three years according to its study. Social media advertising allows you to reach new customers and existing customers, making it an important … [Read more...]
How to curate content with Scoop.it
If you have been around for a while you will know that we are always discussing how content curation can be used to help businesses succeed. Strategic content curation can be beneficial for any industry or company. It can turn your employees into your greatest advocates and your sales reps into top-selling professionals. Content curation can increase the effectiveness of your email … [Read more...]
6 Brilliant Case Study Examples For Small Businesses
Every business begins small. A business's ability to overcome any obstacle along its journey is what determines its success. Start identifying problems and creating solutions if you want to propel your business forward. Learning from success stories is the best way to get inspired. You can learn from case studies from different businesses which strategy is best for your product or … [Read more...]
What is a Marketing Strategy and How Does It Work?
Let's begin with what a marketing plan isn't: hiring someone to manage your social networks and upload TikToks. Also, it is not about running banner ads that no one clicks on or wants. Marketing strategies are the blueprint for how a company grows by reaching, converting, and retaining new customers. A clear marketing strategy identifies measurable goals and validates the market problem your … [Read more...]
15 of the Best Signup Formula Examples We Have Seen
The old saying goes, "It all begins with an email list." Your email list is becoming more important as the age of third-party data ends. However, not every email list is sufficient. A list of interested and relevant email subscribers is essential. A well-designed newsletter signup form is the key to this. You can find inspiration to create a high-converting lead capture system by reading … [Read more...]
Top 5 Tips for Building a Converting WordPress website in 2022
A WordPress website that converts well can be the foundation for a successful online company. The combination of landing pages and marketing tools can make the difference between surviving and thriving in today's digital world. This shouldn't come as a surprise to anyone. WordPress has been used by many of the most respected brands in the world, such as Time, Disney, Bloomberg and Disney. … [Read more...]