Over the last few years, social media has been a major factor in ecommerce sales. Marketers can now better connect with potential customers through social media. Hootsuite has found that social media users have grown by more than 1,000,000 in the last three years according to its study.
Social media advertising allows you to reach new customers and existing customers, making it an important part of any ecommerce strategy. There are many social media platforms that ecommerce companies can use, but we will be focusing on the most popular ones for online businesses: Facebook and Instagram.
Facebook is the most popular social media platform with 59% of users. This makes it a large audience to target. Targeting users with potential interest or a need for your product or service is easy. You can narrow your audience by language, gender and relationship status. Facebook allows you to create audiences from people who have previously interacted with your ads or website, as well as customers with similar characteristics. Split testing is another great feature on Facebook. This allows you to test multiple options for an advertisement and then apply the winning option across all campaigns.
Types of ads:
Image Ads – one imageVideo Ads : one videoCarousel ads: show up to 10 images and videos with their individual linksCollection Ads : group of items that opens into a fullscreen mobile experienceSlideshow adverts : can contain images, videos, or text
There are currently around 1.074 million Instagram users in the world. The engagement rate on Instagram is 10x greater than Facebook. Ecommerce stores can showcase their products better using Instagram’s visual format. Instagram is the place to invest your money if you want to attract the attention of Gen Z and millennials. Instagram is owned and managed by Facebook so your ads will appear across both platforms, allowing you to reach the same audience.
Types of ads:
Image Ads: One imageVideo Ads : Single videoCarousel ads: Showcase up to 10 images and videos with their individual linksCollection Ads : Group of items that open into fullscreen mobile experiences
Pinterest is an excellent tool for targeting women if you are a woman-focused business. The platform is known for its active users and 70% of its user base. A business that is in the visual industry will perform better due to the platform’s nature. A website that plans weddings would be more successful than one selling hardware.
Types of ads:
Carousel Ads – 2-5 images or videoCollection Ads : One large hero image and three secondary assets. Shopping Ads : Upload products from your catalogue to make pins
These social media platforms all allow you to set up a shop or catalog, which allows ecommerce businesses to directly generate sales from the platform. After you have evaluated each option and decided which one is best for you, here’s a few tips to make social media work in your ecommerce store.
1. Know Your Target Market
For a campaign to be successful, you must go where your audience is. Social media isn’t for everyone. You can create a customer portfolio to help you understand your customers’ needs and how your product/service can solve them.
2. Engage with your Audience
Customers can reach you via social media. It is important to check in and send a response. You have many options to interact with potential customers.
3. Display the personality of your brand
What image do you want customers to see of your brand? Duolingo and Wendy’s are two examples of large companies that have been popularized on social media for their humor and wit. Humans are all connected, so people love to connect with companies that make them feel human.
4. Post often
Posting often means posting in the right place for your audience. Posting more than once per day can make you feel overwhelmed, while posting once per week can keep you engaged. Although it’s understandable that you may not have the time or memory to post frequently, there are third-party platforms that allow you to schedule posts to be automatically sent.
5. Set a campaign goal
What are your goals for the campaign? There are many goals, but it is important to focus on what your company needs the most. This could include brand awareness, sales and brand engagement.
6. Success is measured
It is crucial to review your analytics before you start creating a strategy. Analyzing what worked and didn’t work in the past will help you save money for the future. Facebook, Instagram and Pinterest offer in-platform analytics. However, it is also possible to consult a third party for additional information.
7. Rotate ads
It’s easy to get bored of the same ads every day. Keep it fresh! So that your consumer doesn’t get bored of the same ads, it is important to create new ads. Try advertising a sale or a popular product if you are stuck.
8. Stay on top of the latest trends
Trends can change quickly. What is discussed too much today might be forgotten tomorrow. While you don’t have to be on top of every trend, it is helpful to know what is happening so that you can take advantage of it when it applies.
Are there any brands or influencers that have similar products, values or services to you? Collaborations or giveaways can help increase brand awareness and engagement. It is possible to have your customer review your product. This can increase sales.
10. Split Test
Split testing on social media platforms allows one item to be changed and then see the difference in performance. You can make small changes that have a big impact on the performance of your ads, whether it be copy or landing pages.
11. Mobile-Friendly Ads
78% of social media users only access social networks via their mobile phones. It is important that landing pages and ads be mobile-friendly in order to allow mobile users to view your links.
12. Eye-Catching Content: Invest in it
There are many brands competing for our attention. How can you make your brand stand out from the rest? It’s possible to grab the attention of a social media scroller by spending the time to write compelling copy and grabbing an image that is eye-catching.
Social media is a powerful tool for ecommerce shops. It is important to identify the platform that is most used by your target audience and aligned to your goals. Social media advertising is a great way for brands to reach potential customers wherever they are most active. Make sure to include it in your strategy to ensure that your product or service remains top of mind.
By: Amy Smith
Title: How to Make Social Media Ads Work for Your Business
Sourced From: www.volusion.com/blog/how-to-make-social-media-ads-work-for-your-business/
Published Date: Wed, 02 Feb 2022 16:05:00 GMT
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