They're almost there when someone reaches your donation page. They are almost ready to donate to your cause. Your goal at this stage is to ensure they follow through. Appealing pages and a user-friendly donation page can make all the difference. These elements increase trust and confidence that donor dollars will be going to the right places. Donors will be able to give their money freely if … [Read more...]
7 Examples Of Creative Advertising To Inspire Your Marketing Campaigns
Standing out in the crowd as a digital marketer is no easy feat. How can you delight and surprise your audience when there are six other ads competing for your attention? It can be difficult to create a new campaign when people are constantly reading, watching and interacting with media on multiple devices. Just when you think you're done with creative advertising, a new trend emerges from … [Read more...]
How to Increase Brand Awareness with Your Landing Page
They say "You won't be a household name overnight." This is especially true for brands. Your customers need to get to know you before your product or service becomes a favorite. This takes time. A landing page that is focused on awareness will assist you in reaching your goals. Let's talk about brand awareness and the four ways you can increase it through your landing page. What is … [Read more...]
Sandy Carter, marketing legend, discusses Web3
Web3 is a hot marketing topic. But what the heck is it? I recently saw a blog post titled “12 Web3 definitions.” How clear can this be if it has 12 definitions? And yet, we need to be experimenting and exploring this evolution in how we connect to fans and customers. I had a rare opportunity to talk to one of the pioneering leaders of this space, perhaps one of the most respected marketing … [Read more...]
9 Product Bundling Options That Will Boost your Revenue
In 2006, Amazon gave 35 percent of its revenue as cross-selling. This was an incredibly candid comment from the e-commerce giant, and it has not provided any updates since. It's safe to assume that this number will rise given the company’s obsession with personalization and optimization. Imagine this: a third (or more) of your revenue comes from items your customers purchase on top of the … [Read more...]
5 Effective Methods to Use Content Curation in Email Marketing Strategies and Social Media
Content marketers spend a lot of time curation and brainstorming new topics for their social media channels and blogs. You have a good idea of how much competition you are facing with more than three billion blogs published each day. The perfect content curation strategy is what could save you. It allows you to gather, select and share relevant content across multiple channels. Let's … [Read more...]
How to Develop a Thought Leadership Strategy Which Drives Innovation
Companies and leaders who wish to be recognized in their industry and set themselves apart from the rest of the pack can use thought leadership. Edelman and LinkedIn found that 88% of executives believe that thought leadership can improve a company's reputation. 48% also believe that thought leadership can positively impact purchase decisions for thought leaders brands. Decision makers are … [Read more...]
Google Discover: Is your business optimized? This guide is just for you!
30-second summary: Would you refuse an opportunity to gain new customers, even if it meant breaking the bank? Google Discover supports 800M users in exploration at the moment and is a great way for new audiences to be discovered This comprehensive guide to Google Discover optimization by Joe Dawson covers both the "why" as well as "how". Although SEO is a key … [Read more...]
8 Things to Consider before You Create Your Very First Ecommerce Advertising PPC
It is no secret that pay-per-click ads (PPC) can bring a lot of traffic to your online store. Although there are numerous online PPC guides that provide step-by-step instructions on how to set up your first ad for success, not all of them address the planning phase. Consider the following questions before you start advertising with Google. 1. How much do you have to spend? Advertisers are … [Read more...]
These 5 welcome email examples will make a great impression
It's impossible to start a relationship without saying "Hello!" As a marketer or business owner, it's important to make good first impressions. Otherwise, it will be "Goodbye!" If someone signs up to your mailing list, don’t let them go! -welcome them into the club! What better way to say hi than to send a personalized, warm email? Because they are the first contact with new … [Read more...]