Standing out in the crowd as a digital marketer is no easy feat.
How can you delight and surprise your audience when there are six other ads competing for your attention? It can be difficult to create a new campaign when people are constantly reading, watching and interacting with media on multiple devices.
Just when you think you’re done with creative advertising, a new trend emerges from the shadows.
What makes an advertisement campaign creative? Why is creativity important?
Let’s talk about creative advertising, how it can inspire your campaigns, and check out seven examples of creative advertising that made a strong–and often hilarious–impression.
Creative Advertising: What is it and why is it important?
Creative advertising is the art of creating and distributing ads that engage their intended audience. Creative ads that are successful tend to do at least one of these things:
- Stand out
- Be memorable.
- Send a clear message or provoke an emotional response.
Consumers are continually bombarded with commercial messages and are often unaware of them. Marketers face the challenge of creating ads that stand out and are memorable in a world of social media where commercial messages are being increasingly ignored in favor user-generated content.
Creative advertising campaigns connect with consumers on an emotional level. It’s not just about the ad; it’s the entire experience that leads to brand loyalty and increased sales. Creative advertising’s ultimate goal is to not only sell more products but to change the perceptions and attitudes of consumers about a brand.
7 Creative Advertising Examples to Inspire you
These creative ads are great examples for innovative and effective ways to reach your audience. They will make you wonder, “Why didn’t I think of that?”
Heropost is a social media management tool that allows you to easily monitor, manage and publish content to social media. Heropost knows how to be creative while also taking a dig at their competition.
In this ad, Heropost’s attractive pricing point is highlighted in a humorous meme. A good meme is a great way to communicate the brand’s point.
Dating must continue even during the pandemic. Bumble offers a humorous take on this.
We can all relate to Quarantine. It’s romantic to be locked up with your partner, eat take-out together in sweats and watch Netflix. This campaign shows a lighthearted approach to a changing world and dating landscape.
Promo is a video-making platform for businesses.
Instead of the “look at all our incredible features” approach, they chose a slightly different approach.
In the Instagram ad, a video featuring flying cheeseburgers is shown to showcase the platform’s video-creation capabilities. It also makes you want to eat a cheeseburger. Promo’s uniqueness is highlighted in this ad. It also shows their willingness to take risks.
Leanplum, an app marketing platform, helps marketers target promotions, monitor engagement and optimize user retention.
This billboard advertises Leanplum creatively by showing as little as possible
A billboard message doesn’t have to be all about the product. Leanplum’s example shows that it is possible to create a memorable brand image that people associate with humor and emojis.
These days, food delivery services are all the rage. All of them offer the same convenience, speed, and price at a fairly similar level.
What makes one person stand out among the rest?
Seamless, which delivers food from New York City and London restaurants, has found a way of standing out from the rest.
This ad is targeted at true New Yorkers, who will do whatever it takes to avoid the tourist-filled chaos of Times Square.
Bright, bold colors are used in the ad. They work well together. Subway lines were strategically placed with seamless ads to attract commuters who are tired. Here’s another example:
KitKat, a candy bar brand, was included in this graphic created by one of their supporters:
This KitKat fan’s creativity was not harmed by the pandemic!
Sometimes the best advertising is made by consumers. This commercial is relatable to all home workers and rings true to the brand promise of being playful and fun.
Red Bull’s #PutACanOnIt is another example of encouraging user participation.
A campaign was created by the energy drink brand to allow people to express their creativity and take a photo of their Red Bull with almost anything.
The campaign became viral with #PutACanOnIt becoming a trending topic on social media. They gained tons of attention and engaged customers with the brand through the ad.
Do not sacrifice clarity for creativity
An ad that is creative does not necessarily mean it will be effective. You’ll lose your audience if you lose sight or communicate it poorly. If your goal is to increase brand awareness, and you want to do it in a memorable, fun way, then go for it!
It’s a smart idea to test your ads before you invest your money in a full-fledged campaign.
Once they’re hooked on your creative campaign, the fun doesn’t end there. To track and optimize conversions, link your customers to Unbounce landing pages. This will keep them coming back to you for more.
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