Are you struggling to find the right way to use Pinterest to market your eCommerce company?
Pinterest is a great platform for eCommerce businesses to promote and grow their business.
Pinterest’s visual nature makes it a great platform for advertising products. You can also share images from your shop and pin products and links from other websites. This not only increases engagement and sales, but it also helps to build a strong brand.
Here are some Pinterest statistics that will get you thinking if you have been neglecting Pinterest.
- 48% Pinterest users place shopping at the top of their list
- Pins that show a product in action are 67% less likely to drive sales
- 44% Increased interaction with organic Pinterest shopping pins
- 87% people who use Pinterest to shop for products have done so. 93% use Pinterest to plan future purchases.
Follow the guide below to learn how to use Pinterest to drive sales for your eCommerce business.
1. You can categorize your product under different boards
You must first set up your Pinterest boards.
You can begin by categorizing your Pinterest content, the same way you would on an eCommerce site.
Most eCommerce companies deal with multiple products from different categories. You will need to create multiple boards to pin different product categories.
By categorizing products, people can browse your products and also follow your board. People will be able to find exactly the products they need. This allows you to target legitimate buyers.
See how Michael Kors uses Pinterest to inspire and categorize their clothing brands.
You can also create a board by using keywords like ” Clothes for Women” and ” Designs for Bedroom“. You may also name it with seasonal approaches such as ” Get Ready For Festivals“, or any other idea that suits your business or brand.
2. Share Visual and Appealing Content
Pinterest is a visual platform. It is crucial to share interesting, engaging and attractive content. This will help you get more people to see your products and encourage them to repin it.
These are some tips to make Pinterest content more engaging
- Choose a strong cover picture for video pins
- Use overlay and captions
- Let your brand personality
- Before posting, double-check your pin specifications
- Create a clear, SEO-optimized pin copy and description
See how Levi’s makes sure to check all points when creating its pins. An appealing right-sized-image with overlay text and the ” Buy Now” CTA is the perfect combination to get shoppers to purchase the products.
Share content on Pinterest with creativity and see which types of content get more engagement from your target audience.
Pinterest analytics can be used to determine what traffic is most important. You can see which people pin from your website by clicking the ” Pin it” button. This will allow you to re-pin from your boards and show you what they are doing. This information will help you create more.
3. Add Relevant Keyword In Your Description
Pinterest’s description of your pins is more than just a summary of the product displayed.
How? You should remember that Pinterest is a combination of search engines and social media. The keyword concept will be used if the term Search is used.
Pinterest is also a good example.
People searching for the same query as you will find your pin if they see relevant keywords in your product description.
When writing your pin descriptions, make sure you use the keyword that most people would use in order to find your content.
See how Ikea displayed their latest home decor products simply by adding the keyword ” Home Decor” to their pin descriptions. People will search for home décor and find their pins. They’ll then follow them. More followers equals more exposure and sales.
4. Use Rich Pins
Rich pins can be very useful. There are many types of Rich pins. The most popular ones for eCommerce owners are the product pins.
Pinterest’s Product pins allow you to pull additional information about what you pin. This makes your pins more dynamic and informative.
Pinterest makes it easy to shop for products by using product pins. These pins, unlike regular pins, show the location of the product you’re pinning, its current price, and the direct URL to the product page.
The product pins’ prices are also updated in real time. Users who pin the product pin to their boards will be notified whenever the price changes. It is a great way for you to convert your visitors into customers.
Follow these simple steps to use Rich Pins
Step 1 Add the appropriate metadata to your website content. You will need to add different Rich Pin types to your website. Pinterest will then prioritize them.
Step 2 Authenticate Rich Pins and submit them to Pinterest. After you have completed step 1, you will need to enter your URL into Pinterest’s validation page. This will ensure that there are no errors in the metadata. Once everything is done, click ” Apply now“. For more information on Pinterest’s developer page.
6. Plan Your Pins
Pinterest is just like other social networks. You need to have a consistent and well-planned sharing strategy in order to reach your product enthusiasts.
Consistency is difficult to achieve if your marketing tools are not equipped with social media scheduling tools like SocialPilot.
SocialPilot’s Pinterest scheduling function:
- You can save both time and effort by spacing your pinning strategy evenly throughout the day, week or month.
- Create your pins to keep your presence and connect with your audience
- For a smoother workflow, use O nboard to collaborate with your marketing team
You can create and schedule your future posting strategies based on your requirements, regardless of whether you are looking to share your product images or content. SocialPilot gives you the ability to schedule and create pins in a Pinterest-like environment.
Take a look at the post-composer! Each network has its own tabs, so you can manage all of their issues while still scheduling posts.
Are you enjoying what you have just read? You should wait to try SocialPilot for free.
Are you ready for a sale?
There you have it! Here are some tips to increase your eCommerce sales using Pinterest.
Although we have only scratched the surface, we hope these tips will be a great starting point for your Pinterest marketing strategy.
SocialPilot is available to help you if managing boards and making pins seem like too much work, or if you simply want more traffic for your pins.
Our platform is easy to use, so all you have to do is add some creativity and we will handle the publishing.
SocialPilot’s first post, 6 Amazing Pinterest Ecommerce Tips to Increase Your Sales, appeared first on SocialPilot.
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