We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Continue reading to find out how USA Roller Chain & Sprockets achieved success with their online shop (via Christina Beckett - President). What inspired you to open your online shop? Our industry's evolution over the past decade was what inspired us to create our online shop. It has changed from … [Read more...]
5 Start Page Changes to Grow Your Brand
src="https://buffer.com/resources/content/images/2022/05/Feature-Image.jpeg" alt="5 Start Page Updates to Help You Grow Your Brand"> We didn't know who would use Start Page when we launched it in October 2021. Although we had a gut feeling, it turned out that we were not imaginative enough. We couldn't have imagined how much Start Page was used. We are humbled to see so many different … [Read more...]
6 Types Social Media Content Your Audience Really Requires
In 2022, social media is only part of our daily lives. People spend over two hours scrolling through their feeds each day and use seven+ platforms every month. Brands have a great opportunity to increase their visibility and reach potential customers. It can be difficult to decide what type of content you want to share on social media. There are many options. You might not find the right … [Read more...]
Do Instagram Carousels Increase Engagement? (Yes, but complex)
src="https://buffer.com/resources/content/images/2022/05/Instagram-Carousel-Launch--1-.png" alt="Do Instagram Carousels Get More Engagement? (Yes, it is complex) Buffer recently introduced direct Instagram carousels scheduling. You can now schedule carousel posts in Buffer to be published automatically on Instagram. Buffer customers have asked for carousel scheduling direct for some time (it … [Read more...]
How we help brands such as yours to develop a content-marketing strategy
SEO. Social media. Websites. Blogs. With so many strategies and options available, it can be overwhelming to develop a content marketing strategy. We shared our results earlier this week on how we developed content. This post will show you how I do it for brands such as yours. We work with brands at all stages of their content marketing journey. We help brands create processes that will allow … [Read more...]
10 Easy Ways to Enhance the Quality Of Your Content
Blog content is everywhere on the internet. It's not a secret. Over 525 million blog posts have been published, edited and published this year. We are only a quarter of our way. It's not surprising that blog posts can vary in quality due to the sheer volume of them. Some posts provide high-quality information and cite educational sources. Others offer depth to a topic so that you don't feel … [Read more...]
6 ways to run content experiments that drive growth
Do you want to give your content marketing an extra boost? Content experiments are a great way to do this. Technology today allows us to experiment with content strategies in many ways. We can target different audiences and use different content types, channels, timing, etc. This will ensure that your performance results will reflect this practice over time. This article will show you how to … [Read more...]
How to choose the best growth marketing agency and which ones you should check out
Marketing is an excellent tool for helping grow your business, according to most business owners. Marketing can help you grow your business by using growth marketing as one of many tools. Two strategies are key to growth marketing. Growth marketing is primarily about building customer relationships. It fosters loyalty among customers to keep them coming back. Growth marketing is a long-term … [Read more...]
Profit and purpose: How I have built a business that values both
There’s a common misconception that it’s impossible to make money as a business while also supporting a larger mission. Either you’re having a real impact on a cause you care about but never turning a profit, or you’re bringing in the cash but your activism is performative at best. As the co-founder of advocacy restaurant group iFoodGroup, known for Immigrant Food … [Read more...]
These Small Businesses are winning in Email Marketing
src="https://buffer.com/resources/content/images/2022/05/erica-steeves-G_lwAp0TF38-unsplash.jpg" alt="How These Small Businesses Are Winning at Email Marketing"> Emails sent. Sending emails. Answering emails. Emailing is an integral part of modern communication. Email strikes the perfect balance between conveying information and being organized. It's a quick, efficient, and convenient way for … [Read more...]