Social media is a safe haven for marketing and branding. Why not? Over 50% of the population uses social media and more people are joining every second. A recent Hubspot poll found that 79% of respondents purchased after viewing a paid advertisement via social media . This isn’t a random thing. It is the consistent efforts these brands make to be active on social media that … [Read more...]
Sabai Design’s Sustainability Method to Building a Company
Furniture is an integral part of our daily lives. Furniture is a way of life. However, we often fail to realize how much it has on the environment. Phantila Phataraprasit was a keen student of sustainability and wanted to create a brand that she could be proud to support. She co-founded Sabai Design, which is a sustainable furniture company. This episode features insights from Buffer’s … [Read more...]
Email Marketing: 5 Techniques to Nurture More Leads
You've now set up an email signup landing page. Now it's time to give yourself a pat on the back and watch the leads pour in. Nope! You're just getting started. It's easy to think that lead generation ends with email signup. You might think that lead generation ends with email signup. But nurturing leads is key: Getting them to convert, such as a subscription or purchase. Effective emails … [Read more...]
9 Proven Techniques to Get More Product Review (+ Examples)
You won't be able to make a quick decision if you are looking to purchase one of the many iPhones on sale right now. If you are like most people, you will first think to use a browser to search for "iPhone opinions" to determine which one is the best. 85 percent of consumers trust online reviews more than personal recommendations. Reviews can make or break a customer's purchase decision. … [Read more...]
7 Content Marketing Trends That Every Marketer Should Learn in 2022
Content marketing is an effective marketing tool that can help businesses reach their sales and conversion goals. Your customers will return for more if you create high-quality content that is engaging and solves their problems. Statistics show that content marketing generates 3X as many leads than traditional marketing strategies. A strong content marketing strategy will help you attract, … [Read more...]
Merchant Stories: Cincinnati Health Institute
We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Continue reading to find out how Cincinnati Health Institute's online store has been a success (via Dr. Andrea Beaver - Chiropractic Physician and Cofounder) What inspired you to open your online shop? Chiropractic Physicians listened to patients and realized that customers wanted to be able to … [Read more...]
Customer retention – A lost art and science of marketing
It was difficult to understand which marketing programs produced the best results in the past. This is not the case today. Marketing departments are drowning in data. However, the key to demonstrating ROI in Marketing is using the most up-to-date tools like marketing automation and all of the data that are available to modern marketers to make the right business decisions to drive business … [Read more...]
Google updates 2021 roundup: Everything businesses need in order to win search
30-second summary: Three core updates were released in 2021: June, July and November. A fourth was rumored, but not confirmed, in October. Featured snippets falling under the YMYL algorithm were removed unexpectedly in February and then restored in March April saw product reviews under scrutiny. Sales-centric language was penalized and marketing-centric language was … [Read more...]
Digital World: Team Building
Slack, WhatsApp and Trello are all online tools that make it easy for teams to communicate anywhere, anytime. These tools can help increase productivity. Team members don't have to reshuffle their work schedules or travel to the same place to meet up to manage tasks. Everything can now be done via chat or message. Managers worry that online tools can reduce productivity but they could also cause … [Read more...]
In 2022, you must know 430+ social media statistics
2021 was all about reimagining and rebuilding. And how! From new updates and features to whole new platforms, 2021 changed the social media industry. The year began with the dramatic need for curbing the spread of false news and information. Privacy policies and community guidelines changed. Community-led methods to report misleading content, like Twitter’s Birdwatch, were introduced. We saw … [Read more...]