The upcoming Valentine’s Day holiday presents a perfect opportunity for brands to increase sales after the dreaded post-holiday slump. If your online business sells products relevant to Valentine's Day—whether they be fun gifts, decorations, clothing, or other items—then it’s time to get your online store and marketing efforts in gear (if you haven’t already). Below, we cover eight helpful steps … [Read more...]
MQL vs. SQL. What Does Each Type of Lead Mean for Your Business?
What is the lifeblood of a business? Leads. Leads can be potential customers that you can convert into sales and profit. Leads aren't all the same. Each person has their own needs and expectations. They may not be at the same point in the buyer's journey. One person might be just curious about a product, while the other might be ready to make a purchase. You can sort your leads into sales … [Read more...]
5 Steps To An Engaging Content Curation Strategy Designed for B2B Marketers
B2B marketers understand the importance of quality online content. Producing it from scratch can take time and money, plus it can be difficult to find new ideas. This is where content curation comes into play. Although it is time-consuming, the benefits are well worth it. Automation can be used to speed up the process. Let's look at what content curation is, how it benefits brands, and how … [Read more...]
How to convince Gen Z to come into your store
Any smart business owner or marketer will tell you the exact same thing if the topic turns to Gen Z's buying habits and how it affects their businesses. Your products and services may not be showing up on Gen Z's smartphones, so it is likely that they aren’t. If you're not driving your marketing team nuts with the simple mantra "mobile first", you're probably not keeping an eye on this … [Read more...]
Email Marketing Rules Unwritten [Infographic]
You might have noticed that email marketing is the channel with the highest return rates. Statistics show that email is 40% more effective than social media in driving leads and revenue for B2B marketers. These numbers prove email marketing is reliable in generating leads for your business. If done correctly, these numbers will also be a proof of its reliability. These trends will be … [Read more...]
Product Marketing Interview Questions and Answers to Get Your Job Ready!
It is crucial to design a product's message and positioning. Product marketers are needed to do this. Reports suggest that 79.8% consider communication to be a key skill for a product marketer. You may be searching for a job in product marketing or you have already been offered a job, and you are looking for ways to prepare for your interview. You're in the right place. For your … [Read more...]
9 Essential Social media Manager Skills You Need
Social media has played a significant role in the growth and success of many businesses. This has led to a rise in demand for social media managers. It's also understandable. A social media manager's job is complex because it requires perfection at multiple stages of building a strong social media presence. Social media managers are multi-taskers who can handle multiple responsibilities. … [Read more...]
How Ecommerce Businesses Could Deal With Current Supply Chain Issues
The pandemic was the catalyst for a series of events that has seen ecommerce businesses experience both the highest and lowest highs. Ecommerce has seen a boom in its sales since 2020, with online shopping volumes at an all-time high. Many online retailers have difficulty securing products, packaging, or materials to keep pace with the recent growth. In the past, it was common to keep a small … [Read more...]
9 International Women’s Day Email Inspirations to Inspire You
International Women's Day is the longest-running awareness day and one of the most important in the world. It is now held every year on March 8, but it was first held in 1911. Although the inaugural event was well-supported by over a million people, it wasn’t until 1977 when IWD was adopted by the United Nations that IWD became a mainstream global holiday. Its stature has grown steadily … [Read more...]
How to Use Data in Content Curation
Are you making the most of all marketing channels available to help your brand stand out? Are you looking for your products to become the next big thing? You can use content curation to take control of social media and increase traffic to your website. This sounds intriguing? Keep reading to find out how you could do it. What is Content Curation? The Cambridge Dictionary defines … [Read more...]