Humor is a great marketing tool for content marketing. If done right and well, humor can generate traffic and more clicks, shares, and interactions directly with your content.
How can you use humor to promote your brand? If you want to channel your inner Jerry Seinfeld, here are some guidelines.
Here are some quick tips:
Find out who your audience is through data collected and use that information to market your content.
Get to know your audience
Humor is being used across all channels – social media, chalkboard signs outside coffee shops and television ads. Your audience will decide if this marketing humor is well received. You must know your audience to avoid awkward backlash. If you want humor to be a successful marketing strategy, it is essential that you know who is reading your content.
This research is easy – you can use any data that you have on your target audience to do it. Google Analytics is a great tool for understanding traffic sources and who is clicking on your website.
You can also use data from previous focus groups to get to know your audience better. Once you have collected customer data, it is time to use that information to create humor for your audience. Your target audience may be younger than you are. Make sure your content is appropriate for their age. A genZ audience wouldn’t be able to hear the Three Stooges, would they?
It will take a lot of trial-and-error to get to know your audience. Once you have a better understanding of how your audience absorbs your content, it will be easier for customers to keep engaging and to come back to your jokes.
It should sound natural
We all know that not everyone is born with the ability to laugh. You have a wonderful personality. Use it in your work. It’s easy to make yourself more human and relatable.
This is all about relatability. Understanding current trends and the latest news will help you sound natural and human. You can market your business with a unique voice that will make you stand out among the rest of the marketing industry’s repetitive, dry routines.
Pringles’ recent SuperBowl 2022 ad perfectly blends humor and relatability. It addresses a problem Pringles fans have been complaining about for years – getting your hands in the bottom of the Pringles can.
Brands often use humor to communicate directly with customers via social media. This is a great example how you can use your voice to add humor to your marketing campaign. Do not let Wendy’s Twitter followers roasts intimidate you. Instead, try your jokes first with a small group of people. You can then use the feedback to adapt your humor marketing strategy for your target audience.
Personalize your brand
Brand recognition can be improved by using humor in your marketing strategy. Research shows that humor is a growing tool in marketing. In fact, 56% of all advertising campaigns over the past 4 years used humor as a powerful tool. It has been shown to increase recognition across continents.
This is not a new way to do things. Just add some spice. You might try rephrasing or finding new words that you don’t use nearly as often. A thesaurus is your trusted friend in this situation! You can always seek out a comedian if you aren’t comfortable marketing humor by yourself.
Humor can help you humanize your brand. You can create a “feel-good” response from your audience and a sense of trust between you brand and your audience. Comedy is a great way to bring people together. Who doesn’t want their brand infused with trust and good feelings of unity?
Your brand will have a persona if you use humor to market your content. Consumers will be drawn to your relatable and quirky brand. People love sharing funny content. Your brand’s personality will make it stand out from others.
The moral of this story is that if your jokes never stop, your brand will never cease to be funny.
Keep your why in mind
There must be a reason why you do something. Ask yourself why humor is being considered for your marketing strategy. It may be difficult to see your goals as achievable without a reason.
Consider your quarter’s marketing goals. If your goal is to make people remember what you wrote, then you are on the right path. According to The American Psychological Association humor has psychological and physiological benefits that can lead to memory retention and learning. You can have a lot of fun with your audience.
If you don’t have a clear goal or focus, humor can fail to work and your brand could become the joke. To avoid confusing your audience, keep your eyes on the why or purpose of using humor in marketing strategies.
It doesn’t matter how big your content is. It doesn’t matter how big your content is to reach your marketing goals. Humor and comedy can make your brand stand out from the rest by marketing your content in a unique way.
Give it a try. Check out our SEO Blog Writing Services to bring humor to your content. Contact us to set up a consultation. We’ll help find your voice.
Marketing Insider Group’s first article was Humor in Content Marketing
By: Kelsie Feeney
Title: How To Use Humor In Content Marketing
Sourced From: marketinginsidergroup.com/content-marketing/humor-content-marketing/
Published Date: Wed, 06 Apr 2022 16:00:00 +0000
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