30-second summary: It is almost impossible to keep up with the changing search landscape. Although an email inbox for an SEO or search marketer can seem overwhelming, it can also serve as a powerful tool that keeps you up to date with industry developments and helps you keep track of the competition. These must-have Google email notifications will notify you when site … [Read more...]
Buffer’s vision for location-independent Salaries
src="https://buffer.com/resources/content/images/2022/02/javier-allegue-barros-C7B-ExXpOIE-unsplash.jpg" alt="Our Vision for Location-Independent Salaries at Buffer"> It's a great pleasure to announce that Buffer's long-term goal is that Buffer's salaries will not be determined by where you live. Last year was our first step in this direction. We moved from four location-based cost-of-living … [Read more...]
Announcement: Drip Purchased Sleeknote
Today I have an important announcement. Drip, the most popular e-commerce marketing automation platform has acquired Sleeknote. You can rest assured that if you are a customer or partner, nothing will change. Sleeknote, all of its products and features will continue to be available at the current pricing plan. You can also get expert support from our Customer Success and Managed Solutions … [Read more...]
Email Marketing Tips To Boost Results
Sometimes, people declare that email marketing is dead. However, no other marketing channel can match email's Return on Investment (ROI). Email marketing can generate $36 per $1. Despite the current famine, 77% reported that they saw more engagement from email marketing in 2021, even though their weekly emails were smaller than the previous year. A well-crafted message will make a difference … [Read more...]
Six data-driven optimization strategies that increase conversion rates
30-second summary: Google is now heavily focused on user experience. Using data to uncover consumer insights can help you drive digital marketing success. Marketing teams need to be able to identify these sources and how they impact the consumer experience. Atul Jindal's case studies and advice will help you get the basics covered Research has shown that … [Read more...]
7 E-Commerce Lead-Magnit Ideas to Inspire Yours
Every day, lead generation is evolving. This is more apparent online than anywhere else. Paid advertising is more expensive, and technology is improving to address public concerns about data privacy. This makes zero-party data even more important. To get that data, however, you must make it worth their while and not put them on guard. A good lead magnet can help with this and other tasks. … [Read more...]
An RFP won’t work when you are trying to find a content marketing agency
You're likely to have encountered a request for proposals (RFP) if you've been in the marketing industry for some time. You may have different opinions about what an RFP is and how effective it can be, depending on whether you are the client or the agency. RFPs were a great way for buyers to compare and categorize suppliers of similar products (commodities) in their prime. Let's say you … [Read more...]
Create a Client-winning Marketing Portfolio in 6 Easy Steps
Remember the adage: Don’t tell them, show them? Well, that’s precisely what your potential clients expect from you. You need to show that you are worth every penny they have allocated for the marketing budget. Otherwise, they will move to the next marketing agency in the queue. But how do you show you have the required skillset and experience to nail the marketing goals of your prospects? A … [Read more...]
How to Make a GIF: Top 5 Quick Methods
It’s much easier than you think. Besides, it can be one of the most useful skills for any digital marketer to know. You can include GIFs into your social media marketing strategy, share them on your blog posts, send them out in your email, or just make them for fun. Whatever the case, knowing how to make a GIF might just become your new favorite hobby. In this guide, we’ll break down a few … [Read more...]
Why Content Marketing Is Important
Content marketing is essential, not only because it builds trust, generates leads, and cultivates customer loyalty but also because it has become the norm from the consumer's side. It helps to shape what customers want from brands that they interact with. It is more risky to ignore it than to invest in it. Without a vibrant Instagram account, videos and some influencer campaigns, what … [Read more...]