What can you do to build trust in a market that is so difficult to penetrate? According to the Gustavson Brand Trust Index in 2020, brand trust dropped to an all-time low. The same researchers found a trait that could help restore trust the next year: authenticity. Brand trust and brand authenticity have a significant relationship. Gustavson talks about authenticity in his talk on social … [Read more...]
These Color Palette Trends will Inspire Your 2022 Advertising Strategy
Marketing colors can communicate so much more than a HEX-code. If you are able to communicate with them, they can be as effective as your copy. Imagine a candy wrapper with banana flavor, but no yellow. The designer didn't get the message. You may be able to see that the flavor is banana but it's not obvious. We saw many marketing trends in 2021, including the use of color palettes … [Read more...]
9 of the Best Browse Abandonment Email Examples We’ve Seen
Every online retailer speaks about cart abandonment and it's a valid topic. E-commerce marketers are very expensive when abandoning carts. It costs $18 billion annually in revenue. Browse abandonment is another important type of shopper behavior. A browsing session abandoned signals buying intent, but it is less than abandoning a cart. While you might not wish to convert immediately, it … [Read more...]
Influence marketing is the state of the nation Is influence a healthy thing?
Amanda Russell is at the epicenter of the swirling world of influence marketing. She is teaching the first college course on this subject as well as writing a seminal book on the topic. She is also an influencer herself. With the rapid growth of this channel, it’s a good time to check and see where the world is going. While influencers have traditionally been used to promote the latest fashion or … [Read more...]
How to create a content strategy in small businesses
Quality content is one of the best ways you can promote your products or services. A blog is a great way to promote your products and services. Nearly 70% of SMBs who publish a blog receive more leads than those who don't. This is just one statistic. This article will discuss how to create a content strategy that your small business can use to achieve consistent results over time. What is a … [Read more...]
What is Phygital Marketing (or Phygital Marketing)? How to Use It and 5 Examples of Consumer Market
What is phygital Marketing? It's not a typo. It's a real thing. We'll help you define it: Phygital marketing is the merging of digital and physical experiences. One example of phygital marketing is communicating with potential customers that might switch between online and in-store shopping. Customers also use their mobile phones to enhance in-store shopping experiences. The experience is … [Read more...]
Here’s how an ROI-worthy search marketing budget should look in 2022
30-second summary: Search advertising is a lucrative area for digital marketers. Do you really need to spend money on high-competition keywords, or is it just a waste of time? Is it possible to turn this into a business? How can you keep your vision sharp and make sure that your revenues outweigh the cost of paid search? We are bringing you the details of … [Read more...]
How to define and measure the ROI for content marketing
As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether or not they measure it? After all, what’s the … [Read more...]
The Top Marketing Lessons from 2021 (And How You Can Use ‘Em in 2020)
We all hoped for a fresh start in 2021 after a turbulent 2020. (Please, no Tiger King. We can see that, looking back on the last year, we are still struggling to navigate these unknown waters, especially for those marketing small businesses. Most companies focused on getting their businesses online to survive the 2020 pandemic. Twilio claims that COVID-19 helped companies to accelerate their … [Read more...]
Update to the algorithm of payday loans for 2022
The payday loans algorithm continues to challenge search engine optimization (SEO) practitioners across the world, notably in the US and UK – the two largest markets for payday loans. In 2012, UK’s payday loan market was worth around £2 billion and was so sought after that Google’s entire first page for payday loans was dominated by black hat results. In response, the tech giant created a … [Read more...]