Amanda Russell is at the epicenter of the swirling world of influence marketing. She is teaching the first college course on this subject as well as writing a seminal book on the topic. She is also an influencer herself. With the rapid growth of this channel, it’s a good time to check and see where the world is going. While influencers have traditionally been used to promote the latest fashion or … [Read more...]
How to create a content strategy in small businesses
Quality content is one of the best ways you can promote your products or services. A blog is a great way to promote your products and services. Nearly 70% of SMBs who publish a blog receive more leads than those who don't. This is just one statistic. This article will discuss how to create a content strategy that your small business can use to achieve consistent results over time. What is a … [Read more...]
What is Phygital Marketing (or Phygital Marketing)? How to Use It and 5 Examples of Consumer Market
What is phygital Marketing? It's not a typo. It's a real thing. We'll help you define it: Phygital marketing is the merging of digital and physical experiences. One example of phygital marketing is communicating with potential customers that might switch between online and in-store shopping. Customers also use their mobile phones to enhance in-store shopping experiences. The experience is … [Read more...]
Here’s how an ROI-worthy search marketing budget should look in 2022
30-second summary: Search advertising is a lucrative area for digital marketers. Do you really need to spend money on high-competition keywords, or is it just a waste of time? Is it possible to turn this into a business? How can you keep your vision sharp and make sure that your revenues outweigh the cost of paid search? We are bringing you the details of … [Read more...]
How to define and measure the ROI for content marketing
As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether or not they measure it? After all, what’s the … [Read more...]
The Top Marketing Lessons from 2021 (And How You Can Use ‘Em in 2020)
We all hoped for a fresh start in 2021 after a turbulent 2020. (Please, no Tiger King. We can see that, looking back on the last year, we are still struggling to navigate these unknown waters, especially for those marketing small businesses. Most companies focused on getting their businesses online to survive the 2020 pandemic. Twilio claims that COVID-19 helped companies to accelerate their … [Read more...]
Update to the algorithm of payday loans for 2022
The payday loans algorithm continues to challenge search engine optimization (SEO) practitioners across the world, notably in the US and UK – the two largest markets for payday loans. In 2012, UK’s payday loan market was worth around £2 billion and was so sought after that Google’s entire first page for payday loans was dominated by black hat results. In response, the tech giant created a … [Read more...]
How to Build A B2B Content Marketing Strategy
Prospective customers were once referred to sales representatives. However, today, the majority of engagement work is done by your company's content. A strong B2B content strategy is crucial for business growth. This article will cover how to build a B2B content strategy. Target the right audienceOptimizes your internal processesProduces high-value contentimproves lead production and … [Read more...]
6 Ways Content Curation Can Boost Your Marketing Campaign
You can save a lot of time and money by using content curation to help you market your campaign. Content curation has become almost a necessity in today's digitally competitive marketing environment. Content curation has many benefits. It can help you build brand relevancy, save time and energy, and connect with your audience. Because it is how your audience perceives you, your brand image is … [Read more...]
2022 Pay Analysis – Our Unadjusted Female Pay Gap is Below 1 %
src="https://buffer.com/resources/content/images/2022/03/bannon-morrissy-RmMZUh0Q4MA-unsplash.jpg" alt="2022 Pay Analysis: Our Unadjusted Gender Pay Gap is Below 1%"> Our unadjusted gender gap in Buffer's pay is now below one percent for the first time since we began to analyze the gender pay gap. This number is likely to fluctuate due to team changes but we are proud of this achievement. … [Read more...]